7 Ways to Promote an Open House Through Social Media

Real estate agents know the value of putting on a stellar open house. But how do you ensure that people show up? One of the best marketing strategies to promote an open house is through social media. You can easily create quality social media posts to get the word out just by following these guidelines.

1. Post on Multiple Platforms

As an agent, you should have multiple social media platforms. In particular, you should have business accounts on Facebook, LinkedIn and Instagram. When you begin a campaign to promote an open house through social media, you should be posting across all your platforms.

2. Pick Images That Will Make People Show Up

Take good photos of the house. The quality of the photos you post will determine whether people show up. Here are some factors to keep in mind when you’re choosing photos:
  • Use pictures that highlight curb appeal.
  • Use images that capture the home’s best features, like a newly renovated kitchen.
  • Capture impressive views to entice buyers.
Here are some things to avoid in listing photos:
  • Dark or just plain bad lighting.
  • Bad aspect ratio of the photo.
  • Don’t show off bad décor, messy rooms or property flaws.

3. Don’t Forget Pinterest

It’s a common misconception that Pinterest is only for crafting and recipes. Many people use it as a search engine for the things they are looking to purchase. If they type “colonial-style home” into the search bar, they know Pinterest-quality photos will appear. You should use this platform to set up a board specifically for your listing photos. You can link back to your Pinterest board of professional-quality photos when you tweet or post about your open house.

4. Write an Engaging Message

Employ good copywriting practices when you write your social media posts. You don’t need to become a copywriting wiz, just follow these simple tips and your posts will be instantly more engaging and make people click through.
  • Avoid using too many adjectives, like beautiful, cozy home. Verbs speak louder. Try, “Check out this historical home featuring all the amenities that the modern homeowner seeks. Stop by this Saturday to take in the amazing views/architecture.
  • Speak to personal experience. The best way to hook people is to trigger an emotional response. Write about universal experiences when house hunting. People like to be reminded of things they are familiar with.

5. Consider Your Landing Page

The landing page is where you will direct people in your social media posts. At the bottom of your post, there should be a clear link to a page that offers more information about your open house. You can drive traffic to a Facebook event page, LinkedIn event page, Pinterest board, your website or a blog post. Wherever you lead traffic, make sure that page has all the details about your open house and great pictures.

6. Create a Posting Schedule

Create a posting schedule to promote your open house on social media. If you come up with a couple of messages for each social platform, organize them into an Excel sheet and put the dates and times of when they should be deployed. For more information about optimal times of the day to schedule social posts, check out this infographic from HubSpot.

7. Put It in a Real Estate Email Newsletter

If you have a real estate newsletter that goes out to your sphere of influence, make sure to include a shout-out to your open house. Whatever messages you post on social media should be reinforced in your newsletter. If you don’t have a real estate newsletter yet, check out the HomeActions automated e-newsletter for real estate agents. A newsletter is one of the most effective ways to stay top of mind with your real estate contacts. Check us out today! Visit HomeActions.net today to start connecting on a regular basis with your real estate contacts and improving your real estate business. Learn More About HomeActions

How to Reach Your Goals as a Real Estate Agent

Successful real estate agents know the importance of setting goals for themselves. Since real estate agents are in large part responsible for their yearly earnings, setting realistic goals is part of ensuring that they can bring home the bacon. If you want to increase your real estate sales, you have to learn the right way to set goals and the appropriate action steps to complete them. One of the biggest reasons real estate agents don’t achieve what they set out to do is because their objectives are too broad and they don’t know how to follow through. We’re here to help you narrow the focus of your goals and make sure that you reach them.

Put Your Real Estate Goals in Writing

Get your goals out of your head and onto the page. Use a notebook or Word document to write them down so they are not just floating in space. Writing down your goals sets them in stone so that they’re tangible objectives to shoot for. Keep your goals realistic by thinking only one or two years ahead at first. Instead of writing down, Run a successful real estate business, narrow your focus to something you can achieve in six months or a year – for instance, Increase sales by 40% by 2019.

Quantify Your Real Estate Goals

Part of setting clear goals is assigning a numeric value to them so you know exactly what you’re reaching for. Let’s use the last example, Increase sales by 40% by 2019. Assigning numeric values to your goals allows you to reach higher success levels. If you simply write down, increase sales, that could be as easy as gaining one more sale than you did in the previous year. And that kind of goal setting will not make you satisfied. You will still be left wondering why your real estate business is not as successful as your competitors’.

Continually Read Over Your Real Estate Goals

Get in the habit of reading over your goals once you’ve written them down. It doesn’t do you any good to write them on a scrap of paper and place them in a drawer where they will be forgotten. You should keep your goals in a place where you have to see them every day, such as sticky notes on your fridge, above your desk or on your computer’s desktop. Looking at your goals daily will give you a sense of urgency and motivate you to take steps toward what you’ve set out to do.

Create Action Steps for All of Your Goals

Goals are useless if you don’t know what to do to achieve them. For each goal, write an action step or two to accomplish them. If your objective is to increase sales by 40% by 2019, here are a couple of action steps to take.
  • Reorganize my database of real estate leads.
  • Have two phone calls a day with new leads in my pipeline.
Once you act on your goals in these small ways, you’ll see some minor success and start to realize how the rest of your goal can come to fruition.

Hold Yourself Accountable for Your Goals

One of the best ways to hold yourself accountable for your goals is to share them with your team and/or colleagues. If you have other agents or an assistant on your team, let them know what your goals are. Making a public declaration of what you plan to do to grow your real estate business – or any business – has been shown to increase your chances of success because you now have people, besides yourself, who are counting on you. If you work in an office with other agents, spread the word about your 2019 goals – seek feedback and ask if they will help keep you on track.

Stay Organized and Connect with Your Sphere of Influence

Your real estate contacts should always be up to date and organized. If they aren’t, you will have a difficult time remembering who you have in your sphere of influence and at what stage of the moving processes they are in. Maintaining your database of leads is a no-brainer if you want to increase sales or achieve other real estate goals. HomeActions gathers all of your contacts from places like Facebook, LinkedIn, Twitter, Gmail, Yahoo and more and creates a spreadsheet of everyone in your sphere of influence in alphabetical order by what platform they came from. Not only will HomeActions jump-start this process for you, we will then send a bi-weekly email newsletter to your real estate contacts on your behalf, using our database of hundreds of real estate articles. Click the button below to read more about HomeActions services and how we can help you achieve all of your goals this year. Visit HomeActions.net today to start connecting on a regular basis with your real estate contacts and improving your real estate business. Learn More About HomeActions