Lead Trigger articles are specifically written to cover topics of interest to potential buyers and sellers. So when a contact clicks and reads one, you can reasonably assume they are contemplating a move.
HomeActions email newsletters automatically launch with a Trigger Article in every issue. We can choose for you, but we recommend that you yourself choose it to best appeal to your audience. Our Content Library houses a wide variety of professionally written Trigger Articles in every category. You can turn ANY article you want – even your own custom articles – into a Lead Trigger Article with just a few simple clicks.
When a Trigger Article is clicked and read, you’ll know right away. You automatically receive an email or text message alert detailing who read the article, what they read and how to contact them. The result is a warm lead, or at a minimum a conversation starter.