A client is a REALTOR® or real estate professional that has subscribed to one of our services, has paid a fee, and has access to all features and benefit of the HomeActions platform that they opted for.
A Member is an enrolled consumer that either joined on their own accord on the agents various platforms or was enrolled by a HomeActions client.
HomeActions is the owner of client information collected on the HomeActions Sign-up Page. HomeActions collects information from our clients at several different points to customize the email newsletter for the client. For example, clients can append the data we have on them to include links back to their Web site or to social media URLs.
We require our clients to provide us information. We ask for contact and account information, such as name, address; email address and phone number in addition to financial billing information as in address or credit card number if applicable. Should a client originate from the marketing efforts of certain other Web sites, client information is shared with such other entity but not any Member list or Member email addresses.
Collection of Email Addresses
In order to use the HomeActions system, a client uploads (one at a time or in bulk) email addresses and names for their clients, prospects, and referral sources. This information is then stored in the HomeActions system for subsequent distribution of email newsletters on behalf of the client. When a Member of the client receives an email from HomeActions, they have the ability to update their profile by adding personal information to the HomeActions database. All of this information is optional for the user. At any time, Members may be asked to join certain subsets of the database based on their interests. HomeActions then has the right to deliver content specific to these Members that have opted into a certain group.
HomeActions does not distribute, sell or share client provided email addresses. The number of Aggregated/Total Members in the HomeActions database may be shared with outside parties. Each client can opt into contests or other activities should they want to share the numbers and location of their Members.
Clients may choose to stop receiving or participating in our newsletter service at any time by sending an email request to firstname.lastname@example.org. Members can unsubscribe at any time by clicking the Unsubscribe Link on any email newsletter received.
When Members of the client click on the “Full Article” button contained within each article delivered in the emails or click on any banner graphic, the click information about that Member’s reading profile is available to the client in the form of reports. The purpose of this information is to allow the client to review the reading pattern of its Members and thereby enhance its marketing efforts to those Members.
We store information that we collect through cookies, log files, and/or client reports, to create a database of our users. A profile is stored information that we keep on individual Members that detail their viewing preferences. Consequently, collected information is tied to the users’ personally identifiable information to provide offers and improve the content of the site for the user. This profile is used to assist clients in their communications and marketing to a user. We do not share your profile with third parties.
As part of our desire to offer and provide customizable and personalized services, HomeActions uses “cookies” to secure client transaction activities and enhance the performance of the Site and the service. A cookie is a small identifier data that is sent to your browser from a HomeActions Web server and stored on the client’s computer’s hard drive. HomeActions uses session ID cookies. For this type of cookie, once users close the browser, the cookie simply terminates.
Third Party Advertising
HomeActions does not incorporate any paid or free advertising directed at the Member. The client can, at their discretion, add text or graphic links to any Web site. This transference is out of our control and the client is responsible for any activity generated on the third party site.
Our Web pages contain electronic images known as Web beacons (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our site is used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns.
HomeActions takes every precaution to protect our client and Member information. When clients submit sensitive information via the Web site, their information is protected online and off-line.
Your HomeActions account information and profile is unique to you and password protected so that, other than HomeActions employees who specifically need to know for maintenance or service-related purposes, only you or those you have shared that information with will have access to this information. For security purposes, online orders, including name, address, and credit card information, are encrypted with SSL or Secure Socket Layer technology.
While HomeActions uses SSL encryption to protect online orders, we also strive to do everything in our power to ensure and protect user information off-line. Only employees who need the information to perform a specific job (for example, our customer support representative or our invoicing clerk) are granted access to personally identifiable information. All employees are kept up-to-date on our security and privacy practices. Any time new policies are added; our employees are notified and/or reminded about the importance we place on privacy, and what they can do to ensure our user’s information is protected. Finally, the servers that store personally identifiable information are in a secure environment. All these safeguards help prevent unauthorized access, maintain data accuracy and ensure the appropriate use of data.
Correcting and Updating Your Information
If a client’s personally identifiable information changes (such as telephone number, email address, postal address or zip code), or if a user no longer desires our service, we provide a way to correct, update or delete/deactivate the client’s personally identifiable information. This can be accomplished on the HomeActions Web site by selecting Contact Us from the menu above and indicating the updated information.
Should the client elect to terminate their service with HomeActions, HomeActions will place the client’s account on hold (disabling newsletter launches) for thirty days. At the end of the period, HomeActions will delete all email addresses and client lists from databases relevant to that client.
This policy was last updated on September 29, 2015.