Do you want your real estate clients to keep coming back to you again and again? Real estate agents need to employ good client retention practices, and the first rule of thumb is following up after a home sale. Never assume that the job is done after the sale – not if you want those clients to use your services again. Stay in touch. Follow up. Don’t let them forget you.
Buyers and sellers want to use the same agent for their next real estate transaction. According to NAR, 88% of buyers say they would use the same agent again.
So how do you make sure that they call you the next time they are moving? Communication. You need to keep yourself top of mind with your clients. That doesn’t mean you should email or call every day. Chances are they won’t use you again if you bombard them. Instead, aim to send them some sort of communication, be it by email, phone or mail, just a couple times a month.
If you want to ensure that your past clients don’t fall into someone else’s sphere of influence the next time they need to move, realize that the job isn’t over after you make the sale. There is an art to following up, but it’s not complicated. Here are the best strategies and practices for following up with your real estate clients.
1. Send Your Real Estate Clients a Survey After the Closing
Let your clients settle into their new home first. If you send them a follow-up the same week they move, chances are they will be too busy to give it any attention or respond to you. However, a quick five-question survey about three weeks after they move in is exactly what you want to do. This two-to-three-week time frame is the sweet spot because it gives your clients enough time to get comfortable in their new home so that a survey won’t seem like a chore. If you wait too long to reach out, a survey won’t seem as urgent anymore and they’ll be less likely to engage.
Include a personalized note at the top of the survey congratulating them and then ask for some feedback about how they thought the sale went and if they were satisfied with your service.
In most cases, your clients want to hear from you and will be happy to send you feedback.
2. Reach Out to Your Real Estate Clients on Their Birthdays and Anniversaries
Sending Christmas cards is a popular way for real estate agents to stay in touch with their clients. In fact, it’s a common practice for many businesses, so your card or flyer can easily get lost in the shuffle.
Be a little creative when it comes to mailers. Send a housewarming card and small gift. Send your past clients a card for their one-year anniversary in their home. No one else will remember that but you and them. You could do birthday cards and even pet birthday cards – anything with a little creativity that will set you apart from other business’s mailers is a good way to get their attention. Be sure to make everything you send personalized. Hand-write your cards, use their names instead of a generic, Dear valued customer, and try to put a personal anecdote in there if you can.
3. Be a Real Estate Resource to Your Clients
More than anything, people will come back to you if you position yourself as a resource to your clients. Be a one-stop shop for everything they need related to their home. Once they move in, be there to provide names of landscaping businesses, plumbers, electricians, roofers and more.
Follow up with something relevant to them every so often. You could send notices about home sales in their neighborhood, information about mortgage rates or new developments in their area such as a movie theater or mall. Your past clients will recognize your expertise and want to hire you again because of it. Also, being a resource of helpful information is much more effective than looking like a hungry salesperson. People see through that act. They want to feel like they are hiring an expert who also has their best interests in mind. So personalize everything and offer updates and advice.
4. Get Your Real Estate Contacts in Order – Otherwise Known as Your Sphere of Influence
You have no idea how many people you’re connected with who are moving or know someone who is moving until you get your sphere of influence organized. Your sphere of influence includes your friends, family, current and past clients, neighbors, and everyone you’re connected with on email and social media.
All of those categories combined leaves you with a huge pool of possible real estate customers. You should be reaching out to these people and making sure they know that you are not only a great agent but also a trusted resource for everything related to their home and moving.
5. Tons of Agents Are Utilizing Automated Real Estate Newsletters to Stay in Touch
You can stay in touch with your sphere of influence by sending out your very own automated email newsletter. Real estate email newsletters are one of the easiest and most effective ways of staying in touch with past and potential clients. Your newsletter can offer advice about buying a home, home improvement tips or information about your own listings.
An email newsletter is a soft approach to keeping in touch with your sphere of influence while offering them useful content about everything related to homes and moving. It’s also one of the best ways to position yourself as a real estate resource and stay top of mind with new and existing clients.
However, you will never be able to reach these individuals without organizing your sphere of influence.
A Real Estate Marketing Opportunity Awaits
Real estate agents are always on the move, so it is understandable that you might not have time to organize all the contacts you have in Gmail, Yahoo, Facebook, LinkedIn, Twitter and more. HomeActions provides a twice-monthly automated e-newsletter to everyone in your sphere of influence by doing the organization part on your behalf. The setup takes no more than 48 hours, and you will be delivered an alphabetical list, organized by where the contact came from (Gmail, Facebook, LinkedIn, etc.), which will be used to automatically send your contacts a newsletter chock-full of great content. Once you have an organized sphere of influence, you can use it however you see fit, such as for real estate farming purposes.
HomeActions offers a set-it-and-forget-it product that you know is delivering your contacts valuable content on your behalf. However, there are tons of options to customize the content as you see fit, and we encourage you to feature your current listings.
Visit HomeActions.net today to start connecting on a regular basis with your real estate contacts and improving your real estate business.
We surveyed our readers to find out if they lock their doors
HomeActions newsletters are distributed by over 5,000 real estate professionals reaching over 3 million email newsletter readers every two weeks. This week, we’re polling our readers to learn whether they lock their doors or not. Find out how they responded to our July 2018 survey.
> View July Survey Results
> View All 2018 Surveys
MoxiWorks, a fast-growing real estate tech company, has recently added HomeActions to their comprehensive open platform network known as the Moxi Cloud. HomeActions joins over 40 best-in-class partners that plug into the cloud.
HomeActions is an e-Relationship platform. It’s a complete email marketing system with an e-newsletter and lead-generation system all in one, focusing on predictive metrics that turn engagement into Conversation Starters. HomeActions builds a database for the agent from their sources such as Facebook, LinkedIn, the MLS, and all email systems. Once enrolled, contacts become exclusive to the enrolling agent.
“What we like most about HomeActions is that they help agents get their marketing database set-up and then focuses the email communications on that specific and unique segment of their sphere. HomeActions delivers in-demand content and widgets that portray the agent as an advocate. This is a great match for our Moxi Engage sphere-centric philosophy,” said Kylah Searing, Director of Moxi Cloud Partnerships and Integrations.
HomeActions is integrated into the Moxi Cloud and Moxi Engage CRM. Agents can upload their custom-made database into their Moxi Engage account for streamlined marketing efforts. Albert Clark, HomeActions President and Co-Founder, sees the combined efforts helping the agents focus on the right segment of their sphere. “We all know real estate is a numbers game and the more we can get agents (through MoxiWorks and HomeActions) in front of their growing sphere, the more deals will come about.”
HomeActions newest feature, Neighborhood360, allows consumers to get an “Inside Scoop” on any neighborhood they wish. Home value estimates, cost of living data, demographics, lifestyle data, school info, nearby sold properties, and more with the click of a button. It now covers 150 million street addresses and neighborhoods.
Mike McHenry, VP of Moxi Cloud Partnerships and Integrations said, “HomeActions provides an awesome marketing solution with readymade content for agents who need to stay in-flow with their sphere of influence. Fully integrated into the Moxi Cloud, we share several mutual clients with them and enjoy a great relationship with Albert and his team.”
HomeActions LLC is a digital marketing and lead-generation solution with engaging content and interactive widgets delivered on behalf of real estate agents. The HomeActions platform provides automated prospecting and marketing delivered biweekly via email to a professional’s sphere of influence. With instant lead access, and robust predictive metrics, the system has the capability to generate real-time leads and top-of-mind awareness while nurturing relationships that lead to the agent’s long-term success. > Click here to view a case study.
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 110,000 agents and 60 brokerages nationwide. MoxiWorks’ integrated tools are centered on sphere methodology that drastically increases agents’ repeat and referral business by 40%, while lowering overall technology, training, and support costs for the brokerage. Named one of the 10 Best Cloud Solution Providers of 2018 by Industry Era, the open platform known as the Moxi Cloud has tools from more than 40 partners that plug and play to create unique brokerage solutions. MoxiWorks also powers the LeadingRE Cloud. More information at moxiworks.com.
For more information on this topic and other press inquiries at MoxiWorks, please contact Tiana Baur at firstname.lastname@example.org. For more info on HomeActions, please contact Albert Clark at email@example.com or 570-510-3507.
During an interview with ATTOM™ Data Solutions for their June edition of the Housing News Report, Barry Friedman, CEO at HomeActions, explained the different forms of lead-generating content in real estate marketing. Some content is created to provide information for the reader. While this type of content may not explicitly promote a brand, its intention is to stimulate interest in the brand’s products or services. There is also actionable content designed to trigger a response from a consumer, indicating a warm lead. Paired with an interactive neighborhood data feature called Neighborhood360, actionable, lead-generating content is designed to both help the consumer learn more about a desired area and produce a high-quality lead for a real estate professional.
Barry J. Friedman, CEO of HomeActions, LLC
1. What is your elevator pitch for HomeActions?
HomeActions is a cloud-based platform designed to help agents communicate more effectively with their sphere of influence: their clients, prospects and referral sources. We try to get agents connected to a potential customer as early into the buying cycle as possible, before the customer has decided to buy or sell. And we do that primarily through content marketing.
We provide the content in the newsletters, and we’ve developed unique systems to tell when a client or prospect has put their toe in the water, meaning they are ready for a real estate transaction.
We’ve found that content comes in different forms. There is just information, just designed to provide information, not to elicit a response. Then there is trigger content. We start all trigger articles out with “is this your situation?”. If this is not their situation, they are probably not going to read it. No matter what we say afterward, if someone clicks on that article in my mind it is a warm lead — someone you would want to go in your pipeline.
Another key type of content we use in our newsletters is an interactive article. There is special technology associated with it. What this is about is how do you build your pipeline so that eventually people come out of your pipeline and become clients?
I started a previous company called BizActions which was sold to Thomson Reuters in 2012. From 2012 I really got into HomeActions wanting to build it up. We think we are the largest in the real estate space delivering about 3.5 million newsletters every two weeks on behalf of our 5,000 Realtor clients. We help those clients put together their database. We learned you can’t have content marketing without a database. We de-dupe it and cleanse it to make sure the email addresses are as clean as possible.
2. How is HomeActions utilizing ATTOM Data Solutions?
Our interactive articles are what uses ATTOM data. It’s basically a know-yourneighborhood type of article. Or if you are looking for real estate, check out the neighborhood first. When they click that article, we provide some content about why this information is important. Then we ask for their name and phone number.
We ask “why are you interested in this content?”. You wouldn’t think people would answer that but they do. These are purpose questions, and there are six purpose questions. They check off the ones that apply. When they hit submit, we then go to ATTOM’s servers and grab that property and we deliver a URL to them that gives them all the property and neighborhood information.
We’ve kept certain things in and kept certain things out. We don’t include crime statistics. We used to include AVM (Automated Valuation Model) in there but we took that out and we made AVM a separate article. Some Realtors like the AVM component because if someone is looking for the value of a property that is a heck of lead.
We then deliver that neighborhood data to the client. And they are always happy about. They often check it for several properties. Then we send it over to the Realtor with the reason why they are looking for the information. Mr. Smith is looking to buy a house. That’s a heck of a warm lead.
3. How is the marketplace responding to HomeActions products/services?
Realtors are happy with having that type of local information. I would say that it has gone over well with the Realtors.
We kept on getting more and more interest in this information, and how we managed the information. We figured out a way to take your data and make it work in a lead generation environment.
We just came out with a new feature where you can add advertisements to your newsletter and there is a shared revenue component so you can share the revenue from that. We do all the work. We are sending out about 7 million newsletters every month. Let’s build the template of our newsletter in such a way where we can embed unobtrusive advertising, share the money with the Realtor, and that way we can make money off all these contacts. We already have 100-plus Realtors signed up.
4. Why did HomeActions decide to use ATTOM Data Solutions?
There were a few companies that had the data so it wasn’t like ATTOM was the only one. But I like the way they presented the data, and there was some flexibility so I could add some things and subtract some things. And the people were nice. I didn’t know if I could afford this. I didn’t know if people would like it or not. So we were able to start out with flexible pricing. That worked out really well for me because I could gauge whether my clients were interested or not, and we kept on getting more and more penetration. Then we decided to integrate into our overall product. And that’s when I went back to negotiate a fixed-price contract. And that is working out well.
5. What has been your experience with the data delivery?
We have had no problem. Maybe one little problem where the data was not updated promptly, but we got that fixed quickly.
6. What has been your experience with the data quality?
I’ve had no problem with data delivery or data quality with the exception that ATTOM hasn’t built an API that allows me to send information on Realtors so that when you present the neighborhood data you present it as branded with that Realtor. We haven’t been able to do that in an eloquent way.
7. What has been your experience with customer service?
Customer service has been fine. People have been very nice.
ATTOM Data Solutions is a leading provider of publicly recorded tax, deed, mortgage and foreclosure data along with proprietary neighborhood and parcel-level risk data for more than 155 million U.S. properties.
As published in the June 2018 issue of the Housing News Report Newsletter.
We surveyed our readers to find out which of these home design trends should die in 2018
HomeActions newsletters are distributed by over 5,000 real estate professionals reaching over 3 million email newsletter readers every two weeks. This week, we’re polling our readers to learn which of these home design trends should die in 2018. Find out how they responded to our July 2018 survey.
> View July Survey Results
> View All 2018 Surveys
We surveyed our readers to find out how often they deep clean their kitchens
HomeActions newsletters are distributed by over 5,000 real estate professionals reaching over 3 million email newsletter readers every two weeks. This week, we’re polling our readers to learn how frequently they deep clean their kitchens. Find out how they responded to our June 2018 survey.
> View June Survey Results
> View All 2018 Surveys
We surveyed our readers to find out their preferred home appliance brand
HomeActions newsletters are distributed by over 5,000 real estate professionals reaching over 3 million email newsletter readers every two weeks. This week, we’re polling our readers to learn about their preferred home appliance brand. Find out how they responded to our May 2018 survey.
> View May Survey Results
> View All 2018 Surveys
HomeActions LLC, a lead-generation and client relationship platform for real estate professionals, has entered into a partnership with RevInSite to allow trusted local service providers to place advertisements inside HomeActions real estate newsletters. RevInSite, formerly known as Nest4Less, helps real estate professionals integrate service provider listings into their websites.
HomeActions is also further developing its partnership with CurbCall Inc., which develops innovative technology for real estate agents. This newest phase focuses on an important but often neglected aspect of the real estate profession: real estate agents’ personal safety.
Ramping Up Advertising
In the new program, a HomeActions client has the option of allowing local businesses to place advertisements in their real estate newsletters. For example, a local lawn care company, neighborhood hardware store or plumber might want to place an ad. All HomeActions clients will have to do is pass the names of possible advertisers to HomeActions. If these companies are interested, RevInSite will show them how to set up the ad. The advertising fees will be split among RevInSite, HomeActions and the clients. HomeActions will add advertisements only from service providers that are recommended by its clients.
In addition, HomeActions clients will be able to list these local business advertisers in a directory of service providers that can be shared with social media sites, websites or anywhere online.
HomeActions currently provides 5,300 agents with newsletters that reach almost 4 million readers nationwide, who receive almost 7 million emails a month. “Everyone is a winner with this program,” said Barry Friedman, CPA, CEO and founder of HomeActions. “Our clients get advertising revenues while putting helpful local businesses in front of their prospects. And local businesses know their names will appear in front of hundreds, and even thousands, of homeowners who need their products and services.” Indeed, advertising revenue may even equal or exceed the cost of the newsletters for HomeActions clients.
More about the program is available at https://homeactions.net/support/service-providers-portal-advertising-program/.
Keeping Real Estate Agents Safe
HomeActions is now offering to its real estate clients — at no additional charge — CurbCall Protect. It’s a system that’s as simple as it is powerful: All an agent has to do is press a single “Begin Showing” button when they are at a house with potential buyers, for example, and an SMS text alert containing a map of the precise location of the house is automatically sent to the agent’s emergency contact. If at any time an agent feels threatened, they just have to hit the big red “Panic” button to immediately text the emergency contact that the agent needs help.
Protection Against Kidnapping, Too
CurbCall Connect offers another layer of protection that can save agents even if they can’t hit their panic buttons: If an agent unexpectedly leaves the “Safety Radius” (possibly against their will), CurbCall Protect will automatically trigger an emergency alert to an emergency contact and will map real-time positions so police can be sent to the agent’s location immediately.
This isn’t just a “better safe than sorry” situation. Real estate agents, who by the nature of their business frequently find themselves in empty houses with people they hardly know, face danger regularly. Indeed, the Beverly Carter Foundation, named for a real estate agent who was kidnapped and killed in 2014, was founded to help protect agents.
“This is an important step in our work to integrate ourselves completely in the lives of real estate agents,” said Friedman. “With our wide range of marketing and sales products and partnerships, we are increasingly becoming a complete source of assistance to agents. With the addition of CurbCall Protect, we provide agents with perhaps the most important service of all: protection against physical harm.”
HomeActions LLC is a digital marketing and lead-generation solution with compelling content and interactive widgets for real estate agents. The HomeActions platform provides automated prospecting and marketing delivered biweekly via email to a professional’s sphere of influence. HomeActions’ professionally written articles portray agents as trusted advisors looking out for readers’ interests by helping them care for the biggest investment in their lives. With instant lead access, customer relationship management capabilities and robust predictive metrics, the system has the capability to generate real-time leads and top-of-mind awareness while nurturing relationships that lead to long-term success and more referrals. HomeActions is a privately held virtual company that employs more than 50 people and is headquartered in Green Cove Springs, Florida. www.homeactions.net
Formerly known as Nest4Less, RevInSite is a tool that helps real estate brokerages, agents and service providers add value to their current marketing platforms. It provides users with an innovative home services directory to integrate into websites, featuring a mix of renowned national brands as well as trusted local service providers. https://rev-insite.com/
Founded by veteran real estate professionals, Boston-based CurbCall Inc. develops innovative technology for real estate agents. Its CurbCall Connect on-demand lead-routing platform offers the built-in intelligence to instantly connect consumers with agents available to serve them now, plus reporting and analytics for accountability. http://curbcall.com/
We surveyed our readers to find out if they believe all homeowners should install security systems.
HomeActions newsletters are distributed by over 5,000 real estate professionals reaching over 3 million email newsletter readers every two weeks. This week, we’re polling our readers to learn about their opinion on home security. Find out how they responded to our May 2018 survey.
> View May Survey Results
> View All 2018 Surveys
Deliverability is generated by algorithms using a wide variety of signals to determine whether an email gets through to an inbox. In order to increase the chances that your emails are getting consistently delivered to your readers, it is important to maintain a good list.
When your subscribers open your emails, click through your email content or have some other positive responses to your messages, this helps your deliverability.
If readers simply delete your emails without opening them or mark them as spam, they are sending negative signals that can hurt your deliverability.
Here are three tips to help you keep a squeaky-clean list and improve your deliverability.
1. Remove or fix bad email addresses.
Some email marketing platforms will automatically suppress bad email addresses for you. If they do not, make sure you are taking steps to manage bad email addresses. A bad email address will be marked as such by Internet Service Providers (ISPs) because it has one of the following errors:
- Bad format—A format error could indicate that an email address is missing a period, contains a misspelling, or has other incorrect or duplicated characters. This type of error could simply be a typo that needs to be fixed. When the format error is obvious, like a double period, this can be corrected by making a small adjustment to the email address in your subscriber record.
- Bad domain—Sometimes domain names are changed, merged with those from other companies or are simply deleted. When this happens, it renders the domain portion of your email address (or everything after the @ sign) ineffective. Watch out for company name changes, mergers, email service provider domain name changes and other domain name issues in order to avoid bad domain issues in your database.
- Bad account—When an employee leaves a company, his or her email address often becomes invalid after a certain period of time. For example, firstname.lastname@example.org may have retired. In the case of professional office environments, staff emails might be forwarded to a third party for a period of time before they are rendered invalid. When this occurs, there are often auto-response emails sent out asking you to delete or update a former employee’s contact information. Pay attention to these auto-response messages and take action to update information in order to avoid bad account issues.
On occasion, it will be impossible to tell why an email was marked as bad. If you have attempted to remedy format, domain and account issues, and the email address is still being marked as bad, it is time to either suppress the contact or remove the record from your database.
2. Remove generic email addresses.
When an email address is publicly available, it can often be harvested by unethical list sellers. Because of this, generic email addresses are often heavily policed by spam traps. Unless you absolutely know that the person or people behind a generic email address expressly consent to receiving your messages, you should remove any of the following generic email addresses from your account:
Additionally, generic email addresses often have low open rates and low engagement, which also negatively impacts your deliverability.
3. Remove inactive subscribers.
To keep up to date with email deliverability best practices, we consult with some of the top delivery and anti-spam engineers from major mailbox providers, as well as senders that are like our company, in order to coordinate better ways to get wanted emails to the readers.
One of the most important email marketing best practice trends we identified is to track user engagement and remove inactive subscribers. Engagement means that your readers have opened, read and/or clicked a link in your email. The major mailbox providers such as Gmail, AOL, Hotmail and Yahoo all track how long a message is open and whether the links within it were clicked. They take note if a message was deleted without opening it. They also detect when messages are sent to accounts that no longer check email at all.
Clean up dead weight
A common suggestion for cleaning an email list is to remove all disengaged or inactive subscribers. What this means is that you will be determining all the people who have not opened or clicked on one of your emails in a given period of time and simply removing them from your list.
Why does this help?
You may feel like it stings a bit to remove a bunch of people from a list that you’ve worked hard to grow, but if they are sitting in your database in an inactive or disengaged status, they are actually hurting your sending reputation. A bad sending reputation means you’ll be less likely to be successfully delivered to those who really want to hear from you.
Improve your reach
If there is no engagement for a large portion of your list, then it is more likely that your marketing emails will not reach a majority of your audience. To increase the chances of reaching inboxes and not getting filtered out, take steps to remove all list members who are not engaged.
Take a tiered approach
You can begin removing people in waves. First, remove those who have not clicked or opened in the past two years. Then change your email strategies to see whether you can boost engagement among your existing members. When you see open and click rates improving, take some time to do a second purge of all those who have still not engaged within the past year. You may also repeat this process as a last step, and look at all those who have not engaged within a six-month period as your final purge.
Purging long-term inactive subscribers also means you’re much less likely to end up in a spam trap. An extremely inactive list with long-term disengaged members can be “gravestoned” by ISPs. This means that ISPs will flag your messages as irrelevant or meaningless to your subscribers, thus negatively impacting your deliverability.
“Healing” your deliverability
Even though this process will cause the number of active list members in your database to go down, you will receive the benefit of better delivery rates among those recipients who enjoy your messages. When you view your metrics and reporting, you may notice that the number of opens and clicks will remain steady, but since fewer inactive email addresses are on your list, the open and click rate percentages will gradually increase as mailbox providers begin to recognize your improved sending reputation.
Over time, this process will result in more emails getting into the inboxes of your recipients, producing higher traction and engagement with fewer complaints and filtering issues. When the mailbox providers detect the higher percentage of recipients reading and clicking on links, they will tend to give those messages more favorable treatment by keeping them out of the spam folder. The absolute numbers of clicks and opens will likely go up as well, based on experience from testing this strategy with our existing customers.
Time to Grow
Now that you’ve cleaned the dead weight out of your database, you’ll have room to add more engaged, happy subscribers to your list.
When growing your database, avoid purchasing email lists. Typically, these lists are expensive, have inaccurate contact information and encourage opt-outs since the individuals don’t have a context of how they got on your list.
A good way to ensure that your list is always healthy and full of readers who really want to hear from you is to give individuals the opportunity to opt in.
Provide new prospects with opportunities to opt in to receive your email newsletter:
- Add an email newsletter sign-up call to action to your website and social media pages.
- Invite blog visitors to sign up to receive your newsletter.
- Design CTAs so they stand out from the rest of the page.
Where to place newsletter sign-up CTAs:
- On more than one page (test multiple pages to see which gets the most traction).
- Above the fold (the part of the webpage or email you see without scrolling down).
- On your high-traffic pages.
There are many other digital resources you can leverage to gather up new subscribers.
Here are some ideas to drive list growth:
- Include a “Sign Up for My Newsletter” link in your company’s standard email signature.
- Regularly post reminders for your social media followers to subscribe to your email newsletter.
- Post email newsletter articles to spike the interest of your contacts on Facebook, Twitter or LinkedIn with an invitation to receive similar information if they sign up for your newsletter.
- Include your newsletter sign-up URL on your business cards as well as your direct mail and/or print marketing materials.
- Create newsletter sign-up sheets and distribute them at seminars, conferences, trade shows and events.
- Encourage current subscribers to share or forward your email newsletter content.
- Promote an online contest that includes signing up for your newsletter as a contest entry requirement.
- Place content on your website for visitors to download, making email opt-in an option for those who access the content.
- Host online webinars, and let attendees know how they can sign up to receive your email newsletter during your closing remarks.
- Use word of mouth — don’t forget to simply tell new contacts about your email newsletter. During in-person meetings, ask people whether they would be interested in receiving your newsletter and show them where they can opt in.
- Look to collaborate with influencers or business partners in your community. By establishing reciprocity with one another, you can ask them to promote your newsletter on your behalf while you do the same for them.
There are many creative ways to grow your email marketing database. The key is to get creative and always be looking for opportunities to add more valuable, engaged subscribers to your list.