Built With The Features You Need
The HomeActions platform was built from the ground up with the needs of real estate professionals in mind. Our affordable email marketing platform delivers the features you need to get more leads, generate sales and measure your results. We also do the hard part for you. We help you gather your contacts and get your first list uploaded, we write articles for your newsletter, we automatically launch your newsletter for you and we track all your results.
Customizable, Branded Email Newsletters
We Build Your Database
Hands-on Customer Support
We Deliver Content
We recognize that agents are located in different parts of the country and have many different markets they serve. That’s why the HomeActions digital marketing platform includes Target Market Articles. These professionally written articles are focused on specialized topics, such as luxury homes, distressed properties, vacation homes, adult communities, and others.
Lead Trigger Articles
Interactive Content and Leads
Your readers just type in an address to receive a fresh report of the estimated value of the property, as well as additional information, such as:
- The median income for the neighborhood
- A list of home sales in the area
- Transportation information
- School district information
Every agent that subscribes to HomeActions receives one FREE AVM opportunity per month. However, all newsletter readers will have full access to this information every time it is launched through an agent’s email newsletter.
Your readers may simply type in an address to receive an overview of estimated property value based on local data, as well as additional information, such as:
- A sampling of recent sales in the area
- Cost-of-living data
- Commuting information
- Detailed school reports
- A list of local restaurants, gyms, and other local resources
- And much more…
PLUS – you get LEADS every time your readers access this resource!
Integrated Social Media Sharing Tools
Whether you’re new to social media or you’ve integrated it into your online marketing strategies ages ago, our email newsletters also regularly provides you with quality content to share.
OnTarget Email Blast Feature
OnTarget is an email blast tool that allows you to send up to 10,000 email communications per month to your contacts between your regular newsletter launches, anytime you want. This feature allows you to send time-sensitive special announcements, news or updates, such as:
- Open house event announcements
- Virtual tour notices
- Brand new listings
You won’t need to be an email designer or marketing genius to make OnTarget work. We’ll do the hard part for you. Your OnTarget messages are pre-formatted to automatically include your newsletter’s graphics, website links, social media links and contact information. We’ll also automatically track every link in the body of your OnTarget email in your reporting dashboard so you can follow the results of your launches.
Comprehensive Benchmark Reporting
Key statistics, such as number of contacts, open rates, click rates, and trigger articles as well as others, are blended together to develop an algorithm to called a Digital Marketing Z-score. Find out how this in-depth reporting helps you get a better grasp of your marketing efforts.
Metrics & Reporting
Mini-CRM Tools For Your Email Marketing
When you access your member records, you can not only view their click activity, but you can also create follow up messages and track correspondence with your leads right from within the member list of your HomeActions Dashboard.
Customizable Article Survey Tools
We ask each of your readers:
- Is this article valuable to you?
- Is this item worth sharing with others?
- Can you see this item helping you with home ownership?
- Do you know someone thinking of selling or buying a home?
- Additional comments…
This gives you the ability to find out which of your readers are truly engaging with your content. Plus, you can add your own survey questions to get custom feedback from your readers.