Built With The Features You Need
The HomeActions platform was built from the ground up with the needs of real estate professionals in mind. Our affordable email marketing platform delivers the features you need to get more leads, generate sales and measure your results. We also do the hard part for you. We help you gather your contacts and get your first list uploaded, we write articles for your newsletter, we automatically launch your newsletter for you and we track all your results.
Customizable, Branded Email Newsletters
The flexible design options in our system allow you to match your newsletter to your brand and make it all your own. Choose the colors, graphics, logos, headshots and other brand elements from your website or blog. If you don’t have a website, we can help you develop a new brand for you to build upon. One of our Customer Support Representatives will assist you in getting your account customized to your specifications.
We Build Your Database
We’ll go beyond your CRM or client list to uncover emails contacts from your business email databases. We can even help you reach email contacts who have connected with you on social media. We build your database for you. We will work with you to gather and upload email addresses you may have scattered across multiple platforms.
Hands-on Customer Support
Our dedicated Customer Support Representatives (CSRs) will help you get your newsletter program customized just the way you want it. We go so far as to build your database for you and give you custom design options for your newsletters. With day phone and email support available seven days a week, and intuitive built-in help features, you will always have the assistance you need to ensure success.
We Deliver Content
Our Content Library gives you access to hundreds of professionally written articles covering dozens of topics from Urban and Luxury Living, to Adult Communities, Shore and Vacation Homes, and more so you can customize your HomeActions email newsletters to target your desired markets.
We recognize that agents are located in different parts of the country and have many different markets they serve. That’s why the HomeActions digital marketing platform includes Target Market Articles. These professionally written articles are focused on specialized topics, such as luxury homes, distressed properties, vacation homes, adult communities, and others.
Lead Trigger Articles
Lead Trigger Articles are a unique series of articles in our Content Library that are designed and written to peak the interest of potential buyers and sellers and deliver you an alert with every click. This gives you an automatic warm lead, or at a minimum a conversation starter. Plus, we give you the ability to turn ANY article you want (even your own custom articles) into a Lead Trigger Article with one simple step.
Interactive Content and LeadsGive yourself Neighborhood360 Interactive Content and get leads every time one of your readers uses this feature to research a local property.
Your readers may simply type in an address to receive an overview of estimated property value based on local data, as well as additional information, such as:
- A sampling of recent sales in the area
- Cost-of-living data
- Commuting information
- Detailed school reports
- A list of local restaurants, gyms, and other local resources
- And much more…
PLUS – you get LEADS every time your readers access this resource!
Integrated Social Media Sharing Tools
Every newsletter or email message you send to your contacts can include links to your social media sites. This means that every time a contact receives an email from you, they’ll be reminded to find your business on their favorite social network.
Whether you’re new to social media or you’ve integrated it into your online marketing strategies ages ago, our email newsletters also regularly provides you with quality content to share.
OnTarget Email Blast Feature
OnTarget is an email blast tool that allows you to send up to 10,000 email communications per month to your contacts between your regular newsletter launches, anytime you want. This feature allows you to send time-sensitive special announcements, news or updates, such as:
- Open house event announcements
- Virtual tour notices
- Brand new listings
You won’t need to be an email designer or marketing genius to make OnTarget work. We’ll do the hard part for you. Your OnTarget messages are pre-formatted to automatically include your newsletter’s graphics, website links, social media links and contact information. We’ll also automatically track every link in the body of your OnTarget email in your reporting dashboard so you can follow the results of your launches.
Comprehensive Benchmark ReportingThe Digital Marketing Z-score is a monthly report that looks at critical aspects of digital marketing when using the HomeActions platform.
Key statistics, such as number of contacts, open rates, click rates, and trigger articles as well as others, are blended together to develop an algorithm to called a Digital Marketing Z-score. Find out how this in-depth reporting helps you get a better grasp of your marketing efforts.
Reporting And AnalyticsHow many times have you sent batches of emails to clients (or even to other REALTORS®) and wondered if your messages got through? It can be kind of hit or miss, right? Not with HomeActions. We empower you with data intelligence on your membership. We can show you who opened your newsletter, which articles they clicked and when the articles were read. We give you meaningful, easy to understand metrics that help you track your results.
Mini-CRM Tools For Your Email Marketing
We take a deeper dive into your reporting to tie all your email metrics to your individual subscribers.
When you access your member records, you can not only view their click activity, but you can also create follow up messages and track correspondence with your leads right from within the member list of your HomeActions Dashboard.
Customizable Article Survey Tools
We automatically add basic survey questions to the closing of each of your articles, even your custom content.
We ask each of your readers:
- Is this article valuable to you?
- Is this item worth sharing with others?
- Can you see this item helping you with home ownership?
- Do you know someone thinking of selling or buying a home?
- Additional comments…
This gives you the ability to find out which of your readers are truly engaging with your content. Plus, you can add your own survey questions to get custom feedback from your readers.