Are you trying to make the most of your content resources? Check out these smart tips for getting more from the effort you put into creating marketing content.
Repurposing content is a logical way to make your content marketing work smarter, not harder. A single marketing article can turn it into multiple resources. Maximize the life and exposure of a single piece of marketing content by turning it into:
More social media exposure is not necessarily better publicity. It pays to be choosy about which social networks your company decides to use. Consider your target markets. What networks are your customers and prospects most likely to visit? Before you build a profile on the latest and hottest social network, take a look at the demographics of their typical users. Make sure you will find your target audience on that network. You should also be sure you have the time and staff available to post consistently and respond to activity on any network you choose. Social media management platforms are excellent tools to help you manage your marketing content across multiple networks.
Repurpose existing marketing content across multiple channels.
Repurposing content is a logical way to make your content marketing work smarter, not harder. A single marketing article can turn it into multiple resources. Maximize the life and exposure of a single piece of marketing content by turning it into:
- A blog post
- An infographic
- A digital presentation
- A LinkedIn article
- A series of short social media posts
- A call-out quote that becomes a social media graphic
- A chapter in an e-book
- A video discussion or podcast
- A series of short video stories
- An interactive quiz
- A downloadable info sheet or whitepaper
- A handout at your next conference or in-person event
Utilize multiple social networks, but be selective.
More social media exposure is not necessarily better publicity. It pays to be choosy about which social networks your company decides to use. Consider your target markets. What networks are your customers and prospects most likely to visit? Before you build a profile on the latest and hottest social network, take a look at the demographics of their typical users. Make sure you will find your target audience on that network. You should also be sure you have the time and staff available to post consistently and respond to activity on any network you choose. Social media management platforms are excellent tools to help you manage your marketing content across multiple networks.
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