Repurpose Existing Content Across Multiple Channels
If you think of the Reduce, Reuse, Recycle campaign, you’ll have the inspiration you need to take a single marketing article and turn it into an email newsletter article, blog post, social media post and many other online resources. This strategy helps you maximize the exposure of your content while also stretching your resources. Repurposing content is a logical way to make your content marketing work smarter, not harder. Plus, when you drive social visitors back to your campaigns, and vice versa, you’re creating more opportunities for prospects to find your company. There are numerous ways you can maximize the life and exposure of your content. Consider a single email newsletter article, and imagine that it could find new life as:
- A blog post
- An infographic
- Multiple social media posts
- A call-out quote that becomes a social media graphic
- A chapter in an e-book
- A video discussion or podcast
Be Selective When Choosing Social Networks
More is not necessarily better when it comes to social media. It pays to be choosy about which social networks your company decides to use. Consider your target market. What networks are your customers and prospects most likely to visit? Before you build a profile on the latest and hottest social network, take a look at the demographics of their typical users, and make sure you will find your audience on that network. You should also be sure you have the time and staff available to post consistently and respond to activity on any network you choose.
Use a Social Media Management Tool
Social media management tools and some email marketing platforms offer a simple way to post your email marketing content to multiple platforms or profiles at once. With these tools, you won’t need to log in and out of multiple social networks. Instead, you can post to multiple platforms simultaneously in one step. Use this time-saving tool to maximize your time while you’re looking to maximize the exposure of your content.
Create an Editorial Calendar and Instill a Weekly Routine of Scheduling Content for the Week Ahead
Block out a recurring time for yourself to set up your email content on your blog and schedule it out to various social media platforms. Follow a cross-channel content calendar to help you stay organized. This simple, effective habit allows you to get ahead of the game so you will never need to be concerned about a stagnant blog or a weak social media presence. Start with these simple tips, then use your metrics and reporting tools to gauge the impact of your efforts. You’ll find that following these approaches helps you to maximize your content marketing impact with more productive, efficient strategies.