
1. Repurpose Existing Content
Use content from your newsletter launches, blog posts, or other online resources to maximize its exposure and stretch your resources. Repurposing content is a logical way to make your social media marketing work smarter, not harder. Plus, when you drive social visitors back to your existing content, you’re creating more opportunities for prospects to find your company. Beyond social media, there are a ton of ways you can maximize the life and exposure of your content. Consider a single newsletter article, and imagine that it could find new life as:- A blog post
- An infographic
- Multiple social media posts
- A call-out quote that becomes a social media graphic
- A chapter in an e-book
- A video discussion or podcast