HomeActions™ President, Albert Clark, co-hosted a “Coffee Chat” with RETechnology to discuss strategies that will benefit agents as the business of real estate process becomes increasingly virtual.
We’re all trying to figure out what our next normal looks like. The truth is that there are solid business disciplines that have always worked and may even work BETTER as the real estate sales process becomes more virtual.
Albert Clark of HomeActions joined me on a Coffee Chat last week to teach us how to support your clients with insightful and unique homeownership information and market data to become THE go-to agent in your neighborhood.
Here are three key takeaways for you:
1. A clean database is the basis for effective marketing
Without a consolidated, up-to-date and, ideally, even segmented database, it is really difficult to succeed at online marketing. Now is the time to look at all of the places you have customer and prospect information and consolidate it into one list on an Excel spreadsheet as a start. Then it can be uploaded into your client relationship management system and into direct marketing and social media solutions.
2. The days of ME, ME, ME advertising are OVER
If your advertising campaigns focus on all the ways that you are amazing and nothing about how you can help your clients, you’re wasting your money. Instead, share your insights about how the market is doing, political issues regarding homeownership, mortgage news, and the best ways to maximize the value of your home. You are not relevant. Period.
3. Consistency is key
You can be the best agent in the world and deliver amazing service during a transaction—but if you don’t stay top of mind, you are not likely to get the referral or the next listing. You need to find disciplined and, ideally, automated ways to contact your sphere at least every two weeks with information that MATTERS to them.
Watch the recording below to learn more: