Successful real estate agents know the importance of setting goals for themselves. Since real estate agents are in large part responsible for their yearly earnings, setting realistic goals is part of ensuring that they can bring home the bacon. If you want to increase your real estate sales, you have to learn the right way to set goals and the appropriate action steps to complete them. One of the biggest reasons real estate agents don’t achieve what they set out to do is because their objectives are too broad and they don’t know how to follow through. We’re here to help you narrow the focus of your goals and make sure that you reach them.
Put Your Real Estate Goals in WritingGet your goals out of your head and onto the page. Use a notebook or Word document to write them down so they are not just floating in space. Writing down your goals sets them in stone so that they’re tangible objectives to shoot for. Keep your goals realistic by thinking only one or two years ahead at first. Instead of writing down, Run a successful real estate business, narrow your focus to something you can achieve in six months or a year – for instance, Increase sales by 40% by 2019.
Quantify Your Real Estate GoalsPart of setting clear goals is assigning a numeric value to them so you know exactly what you’re reaching for. Let’s use the last example, Increase sales by 40% by 2019. Assigning numeric values to your goals allows you to reach higher success levels. If you simply write down, increase sales, that could be as easy as gaining one more sale than you did in the previous year. And that kind of goal setting will not make you satisfied. You will still be left wondering why your real estate business is not as successful as your competitors’.
Continually Read Over Your Real Estate GoalsGet in the habit of reading over your goals once you’ve written them down. It doesn’t do you any good to write them on a scrap of paper and place them in a drawer where they will be forgotten. You should keep your goals in a place where you have to see them every day, such as sticky notes on your fridge, above your desk or on your computer’s desktop. Looking at your goals daily will give you a sense of urgency and motivate you to take steps toward what you’ve set out to do.
Create Action Steps for All of Your GoalsGoals are useless if you don’t know what to do to achieve them. For each goal, write an action step or two to accomplish them. If your objective is to increase sales by 40% by 2019, here are a couple of action steps to take.
- Reorganize my database of real estate leads.
- Have two phone calls a day with new leads in my pipeline.