Real estate agents know the value of putting on a stellar open house. But how do you ensure that people show up? One of the best marketing strategies to promote an open house is through social media. You can easily create quality social media posts to get the word out just by following these guidelines.

1. Post on Multiple Platforms

As an agent, you should have multiple social media platforms. In particular, you should have business accounts on Facebook, LinkedIn and Instagram. When you begin a campaign to promote an open house through social media, you should be posting across all your platforms.

2. Pick Images That Will Make People Show Up

Take good photos of the house. The quality of the photos you post will determine whether people show up. Here are some factors to keep in mind when you’re choosing photos:

• Use pictures that highlight curb appeal.
• Use images that capture the home’s best features, like a newly renovated kitchen.
• Capture impressive views to entice buyers.

Here are some things to avoid in listing photos:

• Dark or just plain bad lighting.
• Bad aspect ratio of the photo.
• Don’t show off bad décor, messy rooms or property flaws.

3. Don’t Forget Pinterest

It’s a common misconception that Pinterest is only for crafting and recipes. Many people use it as a search engine for the things they are looking to purchase. If they type “colonial-style home” into the search bar, they know Pinterest-quality photos will appear. You should use this platform to set up a board specifically for your listing photos. You can link back to your Pinterest board of professional-quality photos when you tweet or post about your open house.

4. Write an Engaging Message

Employ good copywriting practices when you write your social media posts. You don’t need to become a copywriting wiz, just follow these simple tips and your posts will be instantly more engaging and make people click through.

• Avoid using too many adjectives, like beautiful, cozy home. Verbs speak louder. Try, “Check out this historical home featuring all the amenities that the modern homeowner seeks. Stop by this Saturday to take in the amazing views/architecture.”
• Speak to personal experience. The best way to hook people is to trigger an emotional response. Write about universal experiences when house hunting. People like to be reminded of things they are familiar with.

5. Consider Your Landing Page

The landing page is where you will direct people in your social media posts. At the bottom of your post, there should be a clear link to a page that offers more information about your open house. You can drive traffic to a Facebook event page, LinkedIn event page, Pinterest board, your website or a blog post. Wherever you lead traffic, make sure that page has all the details about your open house and great pictures.

6. Create a Posting Schedule

Create a posting schedule to promote your open house on social media. If you come up with a couple of messages for each social platform, organize them into an Excel sheet and put the dates and times of when they should be deployed. For more information about optimal times of the day to schedule social posts, check out this infographic from HubSpot.

7. Put It in a Real Estate Email Newsletter

If you have a real estate newsletter that goes out to your sphere of influence, make sure to include a shout-out to your open house. Whatever messages you post on social media should be reinforced in your newsletter. If you don’t have a real estate newsletter yet, check out the HomeActions automated e-newsletter for real estate agents. A newsletter is one of the most effective ways to stay top of mind with your real estate contacts. Check us out today! Visit HomeActions.net today to start connecting on a regular basis with your real estate contacts and improving your real estate business.