How To Post Your Email Newsletter Content To Blogs And Social Media

Do you have a great email article that is just begging to be shared on your social media business pages? You may be able to easily share your email articles directly from your marketing newsletter. Many email platforms allow you to post your email newsletter articles with just a few simple clicks.

Quick Tip: Create a Guest Record First

In order to produce links from your email articles to be used in social media marketing efforts, consider creating a “Guest” contact record. Use the first name “Guest” and the last name “Contact” (or something similar) and your info@ or contact@ email distribution to set this record up. Additionally, you may complete the record with your business address, phone number and any additional contact information you would like to share to route interested prospects to your company. This way, any links or articles you use from your email marketing on social media can be tied back to your guest database record and your business contact information. Another benefit of this practice is that any personalization you may have used in your email will simply display as “Hello, Guest!” or a similar generic greeting. This will add a universal appeal to your emails when you forward your newsletter to interested parties, post the latest edition to your website or share articles with your social fans and followers.

Next Step: Start Sharing

The social sharing function of an email article varies between platforms but is usually a straightforward process. To give you an idea how an article can be shared, here are the steps you would take if you posted an article from this newsletter to Facebook.

1. Click through to the full article. At the top of the article you will see a “Share” option. Click to share.

1. Click through to the full article.

2. Choose which social network you prefer. At the bottom of the social sharing tool window, you will see an option to share the article to one of the four major social networks. Click the icon of your preferred social network.

2. Choose which social network you prefer.

3. Choose whether you’d like to share to your personal or business page. In the Facebook example we’re showing here, you’ll have the option to share to your own timeline or to a page you manage.

3. Choose whether you'd like to share to your personal or business page.

4. If you manage multiple business pages, choose a business page. Pick from a possible list of business pages you manage, and then click the “Post to Facebook” button.

4. If you manage multiple business pages, choose a business page.

Success! Your post will now be on your social media site for all your fans and followers to read.

Success! You have now posted an email article to Facebook.

Using a social media management tool? Platforms like Hootsuite and others allow you to post to multiple social networks simultaneously, and also schedule out future posts. If you’re using a social media manager to schedule your posts, simply grab the URL from your full article (once you have clicked through to the full article view) and schedule your article to multiple networks as a link post.

Posting a Newsletter Article to Your Blog

Posting an article from your email newsletter to your blog can be as simple as copying and pasting the text from your article into your blog. You will need to take some additional steps to format the article to look appealing on your blog. You will also need to make sure you have the right to distribute any purchased content you may have bought for your email marketing on your blog and social media sites. HomeActions does allow our users unrestricted use of content on social media and blog sites, but each marketing provider differs in that respect.

Blogging TipsAdditionally, you can make your newsletter articles more SEO-friendly by changing 100 words of the article to be unique to your company’s blog. Google and other search engines will look at your content as original if you change a portion of it and put your own stamp on the article.

You should also add keywords to your blog post. In the first article of this newsletter, Is This Your Situation? “I Need To Get The Word Out About My Ancillary Services…”, we list four ways you can add relevant keywords to your blog posts to help get found in organic search results:

  1. Do some keyword research
  2. Add keywords to your blog’s title, URL and subheadings
  3. When using images, add keywords in the image file name and alt and title tags
  4. Also use links to outside resources in your posts to increase your likelihood of receiving backlinks in return

Don’t forget to connect blog readers with your email newsletter. Once your newsletter article is posted to your blog, add a closing call to action that says something to this effect: “Do you like what you see here? SIGN UP to receive more tips from us every two weeks. SUBSCRIBE NOW!” This will give organic blog visitors a chance to opt in to your email marketing program.

This marketing best practices strategy is an excellent way to repurpose content across multiple channels to maximize the value and life of your marketing articles. Stay consistent in your efforts. Set up a social media and blog schedule that follows your email launch schedule. With these simple steps, you will be well on your way to increasing the exposure of your email marketing content by sharing it to your blog and social media sites on a regular basis.

Be The Expert Who Saves Homeowners Money

Be The Expert Who Saves Homeowners MoneySince everyone likes to save money, sharing HomeActions articles about reducing homeowners’ ongoing costs is a great way to make your clients keep opening your emails. The proof is in last month’s article click rates. The most popular article, Will Shutting Vents Cut Your Energy Bill? explained why shutting too many vents can cause problems in your HVAC. The article worked because it delivered an “ah ha!” moment to viewers who thought they were saving money by closing off HVAC vents in their home. You wouldn’t expect an energy-efficiency story to be contentious, but this one was. One viewer suggested the article was funded by oil companies. Ironically, there was also an email from a viewer with an oil company email address arguing that shutting vents couldn’t possibly harm the HVAC. A few days later, a viewer wrote one of our Realtor clients and said the article was spot on. He’d had to pay $6,000 to remediate mold caused by shutting off about half the vents in a home. You Have Backup Things that influence a homeowner’s wallet will engage them. Another very popular story in August looked at changes coming to the FICO score this fall. FICO Changes Score Calculations: Will Your Score Rise? highlighted what’s changing in FICO, when those changes will happen and why mortgage credit likely won’t be immediately affected. Explaining the details of the change (and the likely influence on how much homeowners have to pay for credit) positioned you as an expert in consumer credit. Any time you explain something complicated, people are going to have questions. When that happens to you, I’m here to back you up. You can send question to me at editor@dev.homeactions.net and I’ll draft a response for you to send to the client. -Dona DeZube is Chief Content Officer for HomeActions.

Why You Need Email Exclusivity

Why You Need Email ExclusivityThe original Mona Lisa is priceless, but you can buy a $10 version from any poster shop because mass produced items are always cheaper than their one-of-a-kind inspirations. The same value proposition holds true for your email marketing.

Do the emails you send to stay in touch with clients have unique value or are your competitors sending the same email or robo-blog post to your clients?

In today’s real estate market, much of the “stay in touch” emails used to build relationships with clients and prospects follow a me-too formula.

It’s usually a campaign of drip content set up via the broker’s intranet and shipped out once a month by every agent in the office. If you share a prospect with the agent across the sales floor or across town, your clients may get the same email on the same day from another agent.

The client instantly realizes the content isn’t special and isn’t really from you.

9 Tricks for Writing Great Email Subject Lines

9 Tricks for Writing Great Email Subject LinesTo work, an email newsletter has to get opened. That’s what makes coming up with a great subject line such a huge challenge.

Even viewers who recognize your name will give you only a few seconds to grab their attention via your subject line and the few words that show up in the preview pane of their email.

Try these nine tips for getting the clicks you need to succeed:

  1. Your word budget = 50 characters. Overspend it and your open rate will drop. Envision your subject line as a promo from a magazine cover.
  2. Identify yourself. Your clients screen emails and delete marketing messages from strangers. Using a consistent short phrase increases recognition.
  3. USING ALL CAPS MAKES YOU LOOK LIKE A SPAMMER. Use capitals sparingly.
  4. If your email is neither exciting nor relevant, exclamation points won’t make it so!!!!!!!!!!!!!!!
  5. Customers value your local real estate market knowledge. Highlight it by putting the name of your market in the subject line. If you’re blogging about a local paving scam, your subject line might be: Driveway Scammers Go Door-to-Door In Smithtown.
  6. Questions can grab attention when they trigger a need to answer. You could also write about the scammers like this: Have Smithtown Driveway Scammers Hit Your House?
  7. Tell me what’s in it for me. Shoot for a subject line that promises a benefit or the solution to a problem: 3 Ways to Outsmart the Smithtown Driveway Scammers.
  8. Avoid these words: Free, help, percent off, reminder. Would you open this email: Reminder: Free Help Still Available for Homeowners Hit By Driveway Scammers?
  9. Focus on what your viewers are most interested in: See Where the Smithtown Driveway Scammers Hit.

Don’t get this? Go with an email service provider who knows your market – homeowners. Our customers can set their email’s subject line as the title of the first article. That’s handy backup for times when they don’t add custom copy or for those too busy to write great subject line.