Take Control Of Your Email Marketing With Our Metrics & Reporting Features
We empower you with data on every member of your email marketing database. We can show you who opened your email newsletter, which articles they clicked and when the articles were read. We give you meaningful, easy to understand reports and metrics that help you track your results and hone your campaigns.
Metrics & Reporting Tools For Your Real Estate Email Marketing
Our reporting tools show you detailed data, such as:
- Snapshot Reports – A summary of launch results
- Recipient activity – An overview of who opened, clicked, etc.
- Opens & Clicks Over Time – Time of day and dates associated with reader activity
- Member Feedback – An overview of members who responded to article feedback
- Bounce Summary – A look at who didn’t receive your launch and why
- Survey Responses – Reporting on customized or built-in article surveys
- Trigger Articles – Quickly see all who triggered opportunity alerts
- Unsubscribe Activity – View those who unsubscribed from your marketing
- Digital Marketing Z-score Reports – Comprehensive (and confidential) benchmarking statistics comparing your digital marketing efforts to other HomeActions users
Generate More Warm Real Estate Opportunities With Trigger Articles
Our Trigger Article feature turns your email newsletter into a opportunity generation powerhouse. Trigger Articles give you the ability to directly connect with interested newsletters readers in real time. Our Content Library houses a selection of Trigger Articles you can quickly and easily choose for publication in your newsletters. The topics and content of these articles are meant to provoke the interest of prospects or clients who may be considering your services. When a Trigger Article is clicked and read, you’ll automatically receive an email alert detailing who read the article and how to contact them. Additionally, we give you the option to turn any article you choose into a Trigger Article with just a few simple clicks.
Track Email Marketing Efforts With Digital Marketing Z-score Reports
The Digital Marketing Z-score Report is a monthly report that looks at critical aspects of digital marketing when using the HomeActions platform. Key statistics, such as number of contacts, open rates, click rates, and trigger articles as well as others, are blended together to develop an algorithm to called a Digital Marketing Z-score. The HomeActions Digital Marketing Z-score is based on a 10-point scale. Once we obtain your score, we can then roll up the scores by region to give you comparative benchmarks. We can also compare your score to all other HomeActions users. The fundamental idea is to help you see how you are doing on critical success factors within digital marketing.
Tracking Email Marketing Member Record Opportunities With Mini-CRM Tools
We take a deeper dive into your reporting to tie all your email metrics to your individual subscribers. When you access your member records, you can not only view their click activity, but you can also create follow up messages and track correspondence with your engagements right from within the member list of your HomeActions Dashboard.
We Track Your Customizable Article Survey Response History
Whether your surveys are the default option or customized, we will email you a notification with the details of your readers’ survey responses as a reminder for you to follow up on your warm opportunity. We give you the survey response details along with your reader’s contact information. You have the option to receive this information automatically or in a daily digest. We also track your survey response history within your reporting and metrics tools.