The HomeActions Pipeline Management System
It’s time to enter your new real estate Pipeline Management System.
Your Hub For Opportunities: The HomeActions Real Estate Pipeline Management System
Email marketing is an excellent way to drive opportunities to you, but we understand it can be a challenge to hunt down and track all your real estate email marketing opportunities.
That’s why we created the Pipeline Management System to be your one-stop hub for engagement tracking.
Now you can track, manage and respond to your engagements all from one area of your email marketing platform. You’ll also get automated engagement alerts sent to you via email or text message alerting you every time you get a new opportunity.
“…I ran into a buyer who bought one of my listings about three years ago, and he mentioned that he received my newsletter! He liked the information included in it, and he said he’d see me in the spring when he plans to sell a rental property he owns in Sudbury. Good things happen when you keep in touch, and he wasn’t even my buyer!”Lynn Murray
Every Opportunity From Your Real Estate Email Marketing In One Place
Plus, we email or text you when new opportunities come in so you’re always updated on new potential clients.
Enter the Pipeline Management System in your HomeActions Dashboard and connect with opportunities generated by surveys, click-through alerts, Interactive Content and Trigger Articles.
Every time one of your contacts becomes engaged, we send you detailed instant (or daily) alerts with an overview of what information was accessed, who the person is and how to reach each of them.
You can contact your new engagements right away while you are in your Pipeline Management System. Plus, you have the ability to record your interactions using CRM tools build into the platform.
How We’re Generating Easy Opportunities For You
Trigger ArticlesEvery newsletter launched by the HomeActions platform automatically includes unique Trigger Articles in the very first article slot.
These articles give you the crystal ball you’ve been looking for. They have been designed and written to pique the interest of potential buyers and sellers. Click-through activity on these articles gives you an automatic opportunity, or at a minimum a conversation starter.
We’ll email or text you in real time when your readers click on these articles, plus we save all your Trigger Article click-through data in your Pipeline Management System.
We also give you the ability to turn ANY article you want (even your own custom articles) into a Trigger Article with one simple step.
Interactive Content EngagementsAnother way we put your opportunity generation strategy on auto-pilot is through Interactive Content like our Neighborhood360 feature.
With the Neighborhood360 feature integrated right into your email newsletter, you’ll always know when one of your contacts is interested in learning about a local neighborhood while researching properties.
This email marketing tool helps you read the minds of your readers and connect with meaningful opportunities.
This content is more than just an article, and readers can access their interactive options by completing a form. You’ll get notified in real time (or in a daily digest) every time your readers complete the form. Plus, you can also follow up with every Interactive Content opportunity through your Pipeline.
Opportunities From Article Surveys
Every HomeActions article contains a survey in the closing. When readers interact with your built-in article surveys, you get new opportunities for follow-up. Viewing your survey responses through your Pipeline Management System shows:
- Which questions are being answered
- Who is responding to your surveys
- Which articles your readers are responding to
Your Pipeline Management System also gives you the opportunity to reach out and follow up on survey response with one click to the orange email icon on the far right side of your portal.