Engaging Real Estate Marketing Content To Help You Stay In Touch With Your Clients And Prospects
We understand it takes time to create timely, informative email newsletter articles. That’s why we provide you with relevant ready-to-go content in these categories:
What Are Real Estate Clients and Prospects Reading?
Every two weeks, we provide informative articles for our clients’ real estate email newsletter campaigns. This launch cycle the article titled Kitchen Accessories the Professionals Use was a clear winner with the highest click-through activity. Scroll through our content categories below, or read the article by clicking here.
Interactive Content For REALTORS®
HomeActions Interactive Content Features are designed to automatically drive opportunities right to you.
Automated Home Valuation Model (AVM)
Imagine a real estate marketing platform with automated home valuation tools built right into your email marketing. We equip you to deliver property valuation ranges (and more) instantly with our Automated Valuation Model (AVM), offered in partnership with Onboard Informatics’ national housing data.
Standard Content For Real Estate Newsletters
You don’t have to lift a finger – we’re writing your real estate articles for you.
HomeActions Standard Articles are written on a variety of topics that interest homeowners, including:
- Home Improvement
- Outdoor Improvements
- Home Décor
- Finance
- Tax
- Insurance
- Mortgages
- And more
These articles launch automatically with each edition of your real estate newsletter so you’ll never have to worry about what to say in your newsletter. We also periodically feature informative videos so you can showcase easily consumable, visually appealing content for your readers.
Finance, Tax, Insurance and Mortgages
Our Finance, Tax, Insurance and Mortgage articles offer your readers practical insights and useful information about protecting their home and smart finance insights like how to quickly pay off a mortgage.
Outdoor Improvements
When it comes to maintenance, the exterior of your home can sometimes be ignored. Offer your readers helpful DIY and Maintenance tips with content that gives them Outdoor Improvement guidance.
Home Improvement
What are the best renovations to make? What kind of home technology is a good investment? Keep your readers informed on how to boost the resale value of their home with smart home improvement insights.
Home Decor
Redecorating can be a major hassle. With our Home Decor articles, we offer a wide variety of design ideas and smart renovating tips so your readers get inspired to create their ideal living space.
Real Estate Content Library
That’s why we created the HomeActions Content Library as your writer’s block and opportunity generation solution.
Our team of professional writers has crafted hundreds of articles in dozens of categories so you’ll never run out of unique articles for your newsletter.
Access our Content Library and choose from a wide variety of categories to augment your communications.
- Trigger Articles
- Buying
- First-Time Homebuyers
- Investing in Real Estate
- Retirement
- Selling
- Vacation Buyer
- Vacation Seller
- Target Markets
- Adult Communities
- CIRAs
- Commercial Real Estate
- Condos and Co-ops
- Distressed Properties
- Luxury
- Managing Investment Property
- New Homes
- Shore Homes
- Urban
- Vacation Homes
- General Purpose
- Home Improvement
- Home Improvement–Bathroom
- Home Improvement–Bedroom and Living Room
- Home Improvement–Kitchen
- Home Improvement–Outdoors
- Insurance, Finance and Financial Planning
- Seasonal
- General Library
- Favorites
- Monthly Greetings
- Sample Subject Lines
- Welcome Messages
- Light & Fun
- Psychological Health
- Food and Drink
- Physical Health
- Recipes
- Announcements & Greetings – OnTarget & Newsletter Article Templates
- About Our Team
- Announcements – General
- Community Involvement
- Event Invitations
- Featured Listings
- Holiday & Seasonal Templates
- Just Sold
- Local Info – Facts About Our Town
- New Listings
- Open House
- Referrals
- Testimonials
- Thank You
- Virtual Tours
- Welcome Message Templates
Real Estate Trigger Articles
Imagine being able to read the minds of buyers and sellers. Trigger Articles give you the crystal ball you’ve been looking for so you can get more opportunities from your real estate marketing.
Trigger Articles are a unique series of articles in our Content Library that are designed and written to pique the interest of potential buyers and sellers and deliver you an alert with every click. This gives you an automatic opportunity, or at a minimum a conversation starter. Plus, we give you the ability to turn ANY article you want (even your own custom articles) into a Trigger Article with one simple step.
View some examples of our Trigger Articles below.
- Buying
- First-Time Homebuyers
- Investing in Real Estate
- Retirement
- Selling
- Vacation Buyer
- Vacation Seller
Buying
Our “Buying” articles will be sure to give your readers all the information they need about purchasing their dream home, and you’ll get notified with detailed engagement alerts every time your readers click on articles in this category.
Selling
Get all the information you need on how to get your property ready to go on the market. With our “Selling” articles, your readers will be ready to sell their home in no time. Plus, you’ll be alerted when readers click on this content.
Real Estate Target Market Articles
We recognize that agents are located in different parts of the country and have many different markets they serve. That’s why the HomeActions digital marketing platform includes Target Market Articles. These professionally written articles are focused on specialized topics, such as luxury homes, distressed properties, vacation homes, adult communities, and others.
All you have to do to start reaching your unique markets is review these articles, decide which ones you want to use, then publish an article in your upcoming email newsletter launches. It’s really that simple. Plus, we give you the ability to set engagement alerts on any of your Target Market content with one simple step.
View some examples of our Target Market Articles below.
- Adult Communities
- CIRAs
- Commercial Real Estate
- Condos and Co-ops
- Distressed Properties
- Luxury
- Managing Investment Property
- New Homes
- Shore Homes
- Urban
- Vacation Homes
Adult Communities
There are many things your clients need to consider when choosing the right 55+ community. Our Adult Community articles will help guide your readers through the process.
Commercial Real Estate
Do you have a group of commercial clients? Help them learn everything they need to know about commercial properties with our Commercial Real Estate articles and you’ll nurture relationships that lead to future sales.
General Purpose Real Estate Content
Home Improvement
Help your readers stay informed on a wide variety of home improvement issues, such as home security tips and hiring home contractors with our Home Improvement articles.
General Library
- General Purpose
- Home Improvement
- Home Improvement–Bathroom
- Home Improvement–Bedroom and Living Room
- Home Improvement–Kitchen
- Home Improvement–Outdoors
- Insurance, Finance and Financial Planning
- Seasonal
- General Library
- Favorites
- Monthly Greetings
- Sample Subject Lines
- Welcome Messages
- Light & Fun
- Psychological Health
- Food and Drink
- Physical Health
- Recipes
Insurance, Finance And Financial Planning
With our Insurance, Finance, and Financial Planning articles, your readers will get the info they need to help them paying off debts, view their credit scores, choose the right insurance, and more.
OnTarget Email Message Templates For Real Estate Communications
Hundreds of newsletter article and email blast templates in over a dozen different categories are available for your use in the HomeActions Content Library in the following categories:
- About Our Team
- Announcements – General
- Community Involvement
- Event Invitations
- Featured Listings
- Holiday & Seasonal Templates
- Just Sold
- Local Info – Facts About Our Town
- New Listings
- Open House
- Referrals
- Testimonials
- Thank You
- Virtual Tours
- Welcome Message Templates
Libraries of Graphics, Banners and Images For Real Estate Email Newsletters
Real Estate Banner Library
- Amortization Calculator
- Community Events & Local
- Featured Listings
- Foreclosures & Distressed Properties
- Home Value Estimate
- MLS Search
- Mortgages
- New Construction
- New Listings
- Open House
- Property Search
- Ready to Buy
- Ready to Move On
- Ready to Sell
- Referrals
- Retirement
- Testimonials
- Virtual Tours
- General
- About Us, Meet the Team
- Client Login
- Client Portal, File Upload
- Consulting, Advisory Services
- Contact, Connect, Contact Us, Get in Touch
- Events, Seminars, Webinars
- Home Page
- Industries Served
- Press Releases
- Report Download
- Request a Consultation, Let’s Talk
- Resources & Tools
- Holiday & Seasonal
- January – February Holidays & Events
- March – April Holidays & Events
- May – June Holidays & Events
- July – August Holidays & Events
- September – October Holidays & Events
- November – December Holidays & Events
- Social Media
- Blog, RSS
- Google+
- YouTube
