NEW! HomeActions™ Lead Scoring 360 Predicts Warm Real Estate Leads

Start integrating predictive tools and artificial intelligence into your real estate email marketing, and get focused on your warmest prospects.

HomeActions Predictive Lead Scoring for Real Estate Marketing

Warm Real Estate Leads in the Palm of Your Hand

Imagine having the ability to predict which consumer in your sphere of influence is getting ready to buy or sell a home.

HomeActions™ Lead Scoring 360 integrates powerful artificial intelligence to connect you with:

  • The Right Consumer
  • At the Right Time
  • For the Right Reasons
“The HomeActions™ Lead Scoring 360 artificial intelligence tells me exactly who I should call, when and for the right reason. Scoring my contacts gives me insight into my database and shows me where to prospect. Combined with my HomeActions™ newsletter, Lead Scoring360 is such a game-changer.”
Brian DeYoung

Associate Broker, Howard Hanna, New York

The Easy Way to Leverage Artificial Intelligence and Proprietary Algorithms to Enhance Your Real Estate Email Marketing

HomeActions™ Lead Scoring 360 is built right into our powerful email marketing platform so you won’t have to do a ton of work to start analyzing the contacts in your database. We’ll do that for you!

We’re Analyzing Data Tied to Your Contacts’ Email Addresses, Such As:

  • Publicly-available Government Data
  • Online Activity
  • Social Media Engagement
These pieces of information work together to predict the likelihood that a consumer will be buying or selling a home within the next 3 to 6 months.
HomeActions Lead Scoring 360 Reporting

Real Estate Lead Scoring Updated Every Day

We’ll filter your pipeline through our Lead Scoring 360 algorithm on a daily basis. Your warmest leads will automatically move to the top of your list! Then you can start calling or emailing your consumers to keep your services as their real estate professional top-of-mind as they pursue a transaction. We also give you the ability to track and manage interactions with your pipeline with our built-in CRM tools.

Your Warmest Leads

Consumers with a score above 80 points are your HOT leads! These individuals are demonstrating high engagement in activities related to buying or selling a home.

Your Nurtured Leads

Consumers with a score between 41 and 79 are likely warming up to a future real estate transaction based on email address usage which indicates a consumer is in the research stage.

Your Cool Leads

Consumers who are not currently engaged in defined activities leading up to a real estate transaction will be moved to the bottom of your pipeline as a lower priority.

Contact Us and Learn How You Can Get Started With Lead Scoring 360

Are you ready to get started with your own HomeActions™ digital marketing newsletter with built-in Lead Scoring?

Just fill out the form here, and we’ll contact you with an overview of your options. One of our representatives will be happy to touch base and answer any questions you may have.

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