New Version 2.0 = Powerful Prospecting

New Version of HomeActions 2 Point 0 Equals Powerful ProspectingHomeActions has enhanced its powerful e-prospecting platform to give you 200+ new articles targeting the most common real estate niches as well as automatic article trigger alerts that tell you when a client is poised to enter the real estate market.

Agents can set article triggers so they’re automatically alerted in real time when a viewer clicks on featured listings, virtual tours, open houses or one of the content library articles created by HomeActions.

“These new additions to the professionally written HomeActions content provided in every edition will bring users more listings, buyers and sales,” said CEO Barry Friedman. HomeActions professionally written content has some of the highest open rates in the industry along with low unsubscribe rates.

The new Content Library articles can appear in any order and you can add your own local content to feature their open houses, listings, video tours, blog posts and commentaries.

Trigger and Target article topics include:

  • Home Buying
  • Home Selling
  • Vacation Home Buying
  • Vacation Home Selling
  • Investment Real Estate
  • Luxury
  • First-time Home-buyers
  • Condos and Co-ops
  • Shore Homes
  • Urban
  • 55+ Communities
  • Investment Property Management

Additional Enhancements Include:

  • Redesigned User Interface to work across more devices including iPads and Android tablets.
  • Added search menu to article list page to make content easier to find.
  • New dashboard layout with detailed summary graphs and faster access to data.
  • Simplified scheduling of articles – now schedule on same page.
  • Ability to quickly filter and sort member list.
  • Improved sorting when reviewing your uploaded members in spreadsheets.
  • Improved layout of images makes it easy to find that perfect image.
  • Completely redesigned images and banners modules to make additions easy.
  • More filtering options for images and banners to make easier to find the image you want.
  • Simplified the navigation by combining like items into singular menus.
  • Redesigned the Newsletter Settings module to make it more user friendly.

HomeActions e-Newsletter Reaches More Than 1.1 Million Consumers

Real estate agents send the HomeActions e-newsletter twice a month to consumers within their sphere of influence to keep themselves top-of-mind when customers are ready to buy or sell a home.

“Agents find the HomeActions e-newsletter easy to use because it doesn’t require technical skills to get it set up and mailed out,” says HomeActions CEO Barry Friedman. “We upload email lists, write engaging news that homeowners can use and automatically mail an e-newsletter every two weeks, sending 2.2 million e-newsletters monthly.”

The e-newsletter positions the real estate agent as a genuine expert in:

  • Maximizing home value
  • Local real estate conditions
  • Homeowner advocacy

HomeActions’ clients are also able to customize the top article space in each issue to highlight local market news and observations, further building their credibility and highlighting their industry experience.

The e-newsletter’s flexible design options let Realtors® match the colors, graphics, logos and photographs of their independent or franchise brand.

While the e-newsletter is reaching more than 1.1 million unique consumers, exclusivity agreements prevent more than one agent from emailing the same customer.

The engaging HomeActions content focuses on maximizing home value, including home improvements and maintenance, consumer finance, taxes, insurance, décor, safety, community living issues and green living.

To maximize their visibility, agents can post the newsletter’s articles to social media sites with a single click.

Reporting analytics show how many e-newsletters are sent, who opened the issue, which articles they clicked on and when articles were read.

About HomeActions

HomeActions provides Realtors® a complete e-prospecting system to generate repeat and referral business, creating more listings, buyers and sales. The HomeActions system electronically delivers current, engaging e-newsletter content of interest to all homeowners, not just those actively buying or selling a home.


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