Triggering Real Estate Leads with Interactive Neighborhood Data

During an interview with ATTOM™ Data Solutions for their June edition of the Housing News Report, Barry Friedman, CEO at HomeActions, explained the different forms of lead-generating content in real estate marketing. Some content is created to provide information for the reader. While this type of content may not explicitly promote a brand, its intention is to stimulate interest in the brand’s products or services. There is also actionable content designed to trigger a response from a consumer, indicating a warm lead. Paired with an interactive neighborhood data feature called Neighborhood360, actionable, lead-generating content is designed to both help the consumer learn more about a desired area and produce a high-quality lead for a real estate professional.

Barry J. Friedman, CEO of HomeActions, LLC

Barry J. Friedman, CEO of HomeActions, LLC


1. What is your elevator pitch for HomeActions?

HomeActions is a cloud-based platform designed to help agents communicate more effectively with their sphere of influence: their clients, prospects and referral sources. We try to get agents connected to a potential customer as early into the buying cycle as possible, before the customer has decided to buy or sell. And we do that primarily through content marketing.

We provide the content in the newsletters, and we’ve developed unique systems to tell when a client or prospect has put their toe in the water, meaning they are ready for a real estate transaction.

We’ve found that content comes in different forms. There is just information, just designed to provide information, not to elicit a response. Then there is trigger content. We start all trigger articles out with “is this your situation?”. If this is not their situation, they are probably not going to read it. No matter what we say afterward, if someone clicks on that article in my mind it is a warm lead — someone you would want to go in your pipeline.

Another key type of content we use in our newsletters is an interactive article. There is special technology associated with it. What this is about is how do you build your pipeline so that eventually people come out of your pipeline and become clients?

I started a previous company called BizActions which was sold to Thomson Reuters in 2012. From 2012 I really got into HomeActions wanting to build it up. We think we are the largest in the real estate space delivering about 3.5 million newsletters every two weeks on behalf of our 5,000 Realtor clients. We help those clients put together their database. We learned you can’t have content marketing without a database. We de-dupe it and cleanse it to make sure the email addresses are as clean as possible.

2. How is HomeActions utilizing ATTOM Data Solutions?

Our interactive articles are what uses ATTOM data. It’s basically a know-yourneighborhood type of article. Or if you are looking for real estate, check out the neighborhood first. When they click that article, we provide some content about why this information is important. Then we ask for their name and phone number.

We ask “why are you interested in this content?”. You wouldn’t think people would answer that but they do. These are purpose questions, and there are six purpose questions. They check off the ones that apply. When they hit submit, we then go to ATTOM’s servers and grab that property and we deliver a URL to them that gives them all the property and neighborhood information.

We’ve kept certain things in and kept certain things out. We don’t include crime statistics. We used to include AVM (Automated Valuation Model) in there but we took that out and we made AVM a separate article. Some Realtors like the AVM component because if someone is looking for the value of a property that is a heck of lead.

We then deliver that neighborhood data to the client. And they are always happy about. They often check it for several properties. Then we send it over to the Realtor with the reason why they are looking for the information. Mr. Smith is looking to buy a house. That’s a heck of a warm lead.

3. How is the marketplace responding to HomeActions products/services?

Realtors are happy with having that type of local information. I would say that it has gone over well with the Realtors.

We kept on getting more and more interest in this information, and how we managed the information. We figured out a way to take your data and make it work in a lead generation environment.

We just came out with a new feature where you can add advertisements to your newsletter and there is a shared revenue component so you can share the revenue from that. We do all the work. We are sending out about 7 million newsletters every month. Let’s build the template of our newsletter in such a way where we can embed unobtrusive advertising, share the money with the Realtor, and that way we can make money off all these contacts. We already have 100-plus Realtors signed up.

4. Why did HomeActions decide to use ATTOM Data Solutions?

There were a few companies that had the data so it wasn’t like ATTOM was the only one. But I like the way they presented the data, and there was some flexibility so I could add some things and subtract some things. And the people were nice. I didn’t know if I could afford this. I didn’t know if people would like it or not. So we were able to start out with flexible pricing. That worked out really well for me because I could gauge whether my clients were interested or not, and we kept on getting more and more penetration. Then we decided to integrate into our overall product. And that’s when I went back to negotiate a fixed-price contract. And that is working out well.

5. What has been your experience with the data delivery?

We have had no problem. Maybe one little problem where the data was not updated promptly, but we got that fixed quickly.

6. What has been your experience with the data quality?

I’ve had no problem with data delivery or data quality with the exception that ATTOM hasn’t built an API that allows me to send information on Realtors so that when you present the neighborhood data you present it as branded with that Realtor. We haven’t been able to do that in an eloquent way.

7. What has been your experience with customer service?

Customer service has been fine. People have been very nice.


ATTOM Data Solutions is a leading provider of publicly recorded tax, deed, mortgage and foreclosure data along with proprietary neighborhood and parcel-level risk data for more than 155 million U.S. properties.

As published in the June 2018 issue of the Housing News Report Newsletter.

HomeActions Partners With RevInSite and CurbCall to Offer Integrated Newsletter Advertising and Protection App to Real Estate Agents

HomeActions LLC, a lead-generation and client relationship platform for real estate professionals, has entered into a partnership with RevInSite to allow trusted local service providers to place advertisements inside HomeActions real estate newsletters. RevInSite, formerly known as Nest4Less, helps real estate professionals integrate service provider listings into their websites.

HomeActions is also further developing its partnership with CurbCall Inc., which develops innovative technology for real estate agents. This newest phase focuses on an important but often neglected aspect of the real estate profession: real estate agents’ personal safety.

Ramping Up Advertising

In the new program, a HomeActions client has the option of allowing local businesses to place advertisements in their real estate newsletters. For example, a local lawn care company, neighborhood hardware store or plumber might want to place an ad. All HomeActions clients will have to do is pass the names of possible advertisers to HomeActions. If these companies are interested, RevInSite will show them how to set up the ad. The advertising fees will be split among RevInSite, HomeActions and the clients. HomeActions will add advertisements only from service providers that are recommended by its clients.

In addition, HomeActions clients will be able to list these local business advertisers in a directory of service providers that can be shared with social media sites, websites or anywhere online.

HomeActions currently provides 5,300 agents with newsletters that reach almost 4 million readers nationwide, who receive almost 7 million emails a month. “Everyone is a winner with this program,” said Barry Friedman, CPA, CEO and founder of HomeActions. “Our clients get advertising revenues while putting helpful local businesses in front of their prospects. And local businesses know their names will appear in front of hundreds, and even thousands, of homeowners who need their products and services.” Indeed, advertising revenue may even equal or exceed the cost of the newsletters for HomeActions clients.

More about the program is available at https://homeactions.net/support/service-providers-portal-advertising-program/.

Keeping Real Estate Agents Safe

HomeActions is now offering to its real estate clients — at no additional charge — CurbCall Protect. It’s a system that’s as simple as it is powerful: All an agent has to do is press a single “Begin Showing” button when they are at a house with potential buyers, for example, and an SMS text alert containing a map of the precise location of the house is automatically sent to the agent’s emergency contact. If at any time an agent feels threatened, they just have to hit the big red “Panic” button to immediately text the emergency contact that the agent needs help.

Protection Against Kidnapping, Too

CurbCall Connect offers another layer of protection that can save agents even if they can’t hit their panic buttons: If an agent unexpectedly leaves the “Safety Radius” (possibly against their will), CurbCall Protect will automatically trigger an emergency alert to an emergency contact and will map real-time positions so police can be sent to the agent’s location immediately.

This isn’t just a “better safe than sorry” situation. Real estate agents, who by the nature of their business frequently find themselves in empty houses with people they hardly know, face danger regularly. Indeed, the Beverly Carter Foundation, named for a real estate agent who was kidnapped and killed in 2014, was founded to help protect agents.

“This is an important step in our work to integrate ourselves completely in the lives of real estate agents,” said Friedman. “With our wide range of marketing and sales products and partnerships, we are increasingly becoming a complete source of assistance to agents. With the addition of CurbCall Protect, we provide agents with perhaps the most important service of all: protection against physical harm.”


 

About HomeActions
HomeActions LLC is a digital marketing and lead-generation solution with compelling content and interactive widgets for real estate agents. The HomeActions platform provides automated prospecting and marketing delivered biweekly via email to a professional’s sphere of influence. HomeActions’ professionally written articles portray agents as trusted advisors looking out for readers’ interests by helping them care for the biggest investment in their lives. With instant lead access, customer relationship management capabilities and robust predictive metrics, the system has the capability to generate real-time leads and top-of-mind awareness while nurturing relationships that lead to long-term success and more referrals. HomeActions is a privately held virtual company that employs more than 50 people and is headquartered in Green Cove Springs, Florida.
www.homeactions.net

About RevInSite
Formerly known as Nest4Less, RevInSite is a tool that helps real estate brokerages, agents and service providers add value to their current marketing platforms. It provides users with an innovative home services directory to integrate into websites, featuring a mix of renowned national brands as well as trusted local service providers.
https://rev-insite.com/

About CurbCall
Founded by veteran real estate professionals, Boston-based CurbCall Inc. develops innovative technology for real estate agents. Its CurbCall Connect on-demand lead-routing platform offers the built-in intelligence to instantly connect consumers with agents available to serve them now, plus reporting and analytics for accountability.
http://curbcall.com/

HomeActions Ranks Most Popular Topics of 2017

HomeActions LLC (HA) and IndustryNewsletters (IN), which send out newsletters on hundreds of topics, have compiled lists of the topics their 3.6 million readers found most compelling in 2017. The results provide startling insights into what consumers are interested in.

HA is an e-prospecting and client relationship platform for real estate agents, and its IN division serves the accounting, payroll, PEO and legal estate planning markets.

Top 10 Real Estate Articles

  1. The 5 Home Improvements That Give the Best ROI
  2. Must-know Tips for Arranging Your Linen Closet
  3. How to Finish Your Basement Right!
  4. The Ultimate Spring Cleaning Checklist
  5. 4 Old-school Kitchen Design Trends That Need Updating
  6. The 4 DIY Bathroom Upgrade Errors
  7. How to Keep Your Home Cleaner
  8. 10 Fun Home Technology Gadgets
  9. 3 Trends in Kitchen Hardware to Keep an Eye On
  10. 4 Common Items That Start Home Fires

“What makes you more comfortable in your home?” asked Barry Friedman, CPA, founder and CEO of HA and IN. “What makes your home more efficient? And most important, what makes your home more valuable? Homeowners have their eye on the bottom line, which is why the ROI story was number one.”

Top 10 Accounting/Finance Articles

  1. Big Changes in Social Security and Retirement Plans for 2018
  2. Who Gets Copies of the Will?
  3. How to Divide Things, Not Families
  4. How Does the Gift Tax Work?
  5. How to Avoid the Big Estate Planning Errors
  6. When It’s Time to Take Money Out of Retirement Plans
  7. New Pension Plan Limitations Announced
  8. How to Leave a House to Heirs
  9. How to Leave Your Indivisible Wealth to Your Heirs
  10. Should You Put Your House in a Trust?

“This list shows people are focused on achieving a financially comfortable future for themselves and their families,” said Friedman. “There’s no surprise that the major changes in 2018 caught everyone’s attention!”

Top 10 Business Payroll Articles

  1. Big Changes in Social Security and Retirement Plans for 2018
  2. Bracket Changes and More From the IRS
  3. Giving Your Employees All the Vacation They Want
  4. Must-have Items for an Employee Handbook
  5. Don’t Ask Job Candidates These Questions!
  6. Being on Time: How to Handle the Unpunctual
  7. Overtime Pay: Up to Speed on the Details
  8. Benefits You May Not Have Thought About
  9. How to Make Annual Reviews Work
  10. Take a Look at the New HSA Plan Limits

“In this low-unemployment era, businesses are looking for ways to attract and retain employees,” said Friedman. “Articles on job interview techniques, effective management, legal responsibilities and employee benefits all did well.”

Top 10 Legal Estate Planning Articles

  1. Nursing Homes: Not the Only Option
  2. Big Changes in Social Security and Retirement Plans for 2018
  3. Adult Communities: The Pros and Cons
  4. Why Nursing Homes Are Not Always Necessary
  5. How to Keep Assets Safe for the Long Term
  6. Setting the Stage for Your Own Funeral
  7. Who Gets Copies of the Will?
  8. The Ins and Outs of a Living Trust
  9. How to Divide Things, Not Families
  10. How Does the Gift Tax Work?

“This list shows an increasing concern for the finances of estate planning, as well as the practical and emotional concerns,” said Friedman. “There are three stories on living arrangements for the elderly, an issue that will only become more important with the aging of Baby Boomers.”

About HomeActions and IndustryNewsletters

HomeActions LLC and its IndustryNewsletters division are digital marketing and lead generation solutions with compelling content and interactive widgets for real estate agents, accounting firms, law firms, payroll bureaus, professional employer organizations, human resources and employee benefits companies, and other service providers.

The HomeActions/IndustryNewsletters platform provides automated prospecting and marketing delivered biweekly via email to a professional’s sphere of influence. The professionally written articles portray a range of professional trusted advisors looking out for readers’ interests. With instant lead access, CRM capabilities and robust predictive metrics, the system has the capability to generate real-time leads and top-of-mind awareness while nurturing relationships that lead to long-term success and more referrals.

HomeActions is a privately held virtual company that employs more than 35 people and is headquartered in Green Cove Springs, Florida. www.industrynewsletters.com and www.homeactions.net.

HomeActions and IndustryNewsletters Announce Major Improvements to E-Newsletters

HomeActions and its IndustryNewsletters division announce Version 3 of their exclusive e-newsletter product, putting it on the cutting edge of the e-newsletter industry. The companies provide professionally written articles and a system that lets a range of professionals send out e-newsletters to clients and prospects. They primarily serve real estate professionals, payroll companies, accounting firms and estate planning attorneys.

With Version 3, the newsletter system becomes even more customizable and user-friendly. Among the improvements:

  • A more contemporary look for the user interface, and a better design for tablets and smartphones.
  • A cleaner and more functional client dashboard that shows readership stats at a glance.
  • A completely revamped image system that lets users choose among three different sizes of images to put into their newsletters.
  • A smoother, more intuitive system to allow users to add their own content to company-provided content.
  • The ability to easily remove company-provided content and replace it with an article from extensive article libraries available to users.
  • The addition of a completely new Web banner library so users can easily find and post banners to make their newsletters even more useful.

And as always, help is just a click away. The system comes with an easy-to-use, automated help feature that lets users follow along step by step as the tool gives interactive answers to questions.

Barry J. Friedman, CEO of HomeActions, LLC

Barry J. Friedman, CEO of HomeActions, LLC

Barry Friedman, CPA, founder and CEO of HomeActions and IndustryNewsletters, said, “Our clients are busy and successful professionals, and they want a system that lets them communicate with their clients with perfect ease while providing sophisticated options — without any hassle. That has always been our goal, and with Version 3 our system is even better than ever.”

About HomeActions and IndustryNewsletters

IndustryNewsletters and HomeActions were founded by Barry Friedman, CPA, who managed many CPA firms for over 25 years and subsequently sold them to American Express. He then created BizActions LLC, which became the largest marketing e-newsletter company for CPA firms and payroll companies, and he sold that to Thomson Reuters in 2012. He has over 15 years’ experience in the email newsletter space.

HomeActions and IndustryNewsletters are virtual companies that employ more than 30 people. Both are headquartered in Green Cove Springs, Florida.

For more information, please visit our websites, HomeActions.net and IndustryNewsletters.com, or contact Richard J. Koreto, chief content officer, at 845-642-4314 or Email.

A Teachable Moment: Wildfires in Western States Are a Wake-Up Call for All Homeowners and an Opportunity for Realtors

An estimated 30,000 residents have fled their homes, and the western area wildfires have consumed over 1,000 residences. Many of these homeowners are now trying to piece together their possessions, bit by bit. It is estimated that nine out of 10 consumers who lost their homes did not have a current home inventory of all their possessions and home improvements. HomeActions President Albert Clark commented, “The loss of one’s home is traumatic enough, but now they have to go through the process of filling out insurance papers on what was destroyed, what it cost and where it was all purchased. The stage is set for lots of under-reporting and smaller insurance claims.”

Homeowners outside the disaster areas can learn from this tragedy and construct an entire home inventory of all contents and the physical structure. Homeowners and renters should be prepared for any type of home disaster, flood, fire or burglary.

HomeActions and Agents: Delivering the Message. HomeActions has uncovered the best-in-class (and free) home inventory system provided by the nonprofit Insurance Information Institute (III.org). Agents are promoting the home inventory resource in their biweekly HomeActions e-Newsletter that goes out to all the agents’ past clients, prospects and friends.

About HomeActions

HomeActions provides real estate agents with an end-to-end e-prospecting system. It involves building the agent’s database into a pipeline that is nurtured and protected (exclusive). HomeActions does it all for the agent who lacks the time, the systems and the engaging content. HomeActions currently delivers 4.2 million highly branded newsletters every month.

HomeActions is:

  • A Business Solutions Provider with the Leading Real Estate Companies of the World.
  • A Business Benefits Program Member with Century 21 Real Estate.
  • A Business Advantage Program Member with Coldwell Banker Real Estate.
  • A Select Services Member with ERA Real Estate. An Approved Supplier with Better Home and Gardens Real Estate.

HomeActions is headquartered in Green Cove Springs, Florida. For more information, please visit our website, www.HomeActions.net, or contact Richard J. Koreto, Chief Content Officer, at 845-642-4314 or through email. You can also contact Albert Clark, HomeActions President, at 570-510-3507 or through email.

SOURCE HomeActions

Copyright (C) 2015 PR Newswire. All rights reserved

HomeActions Now Nurturing 2 Million Relationships for Agent/Subscribers

HomeActions Now Nurturing 2 Million Relationships for Agent/SubscribersHomeActions, an e-prospecting and client relationship service, announced it is now delivering timely, relevant news and widgets to 2 million consumers every two weeks.

HomeActions creates, delivers and tracks e-newsletters that are produced on behalf of 5,000 real estate agents. These highly branded and actionable reports include HomeActions’ compelling content but also can deliver agent-specific news such as new listings, open houses and local market reports. HomeActions works with its clients to securely upload all their contacts.

Once the newsletters are sent out, HomeActions provides actionable intelligence for its clients, letting them know which of the articles their readers find most engaging. Email addresses, once entered, become exclusive to the agent entering them.

“I’m thrilled to see us growing so fast,” said HomeActions founder and CEO Barry J. Friedman. “It shows not only that real estate agents are eager for high-quality newsletters to send out, but also that the readers clearly find the information we provide engaging and actionable.”

About HomeActions

HomeActions provides real estate agents with an end-to-end e-prospecting system. It involves building the agent’s database into a pipeline that is nurtured and protected (exclusive). HomeActions does it all for the agent who lacks the time, the systems and the engaging content.

HomeActions:

  • A Business Solutions Provider with Leading Real Estate Companies of the World
  • A Business Benefits Program Member with Century 21 Real Estate
  • A Business Advantage Program Member with Coldwell Banker Real Estate
  • A Select Services Member with ERA Real Estate and
  • An Approved Supplier with Better Homes and Gardens Real Estate

HomeActions is headquartered in Green Cove Springs, Florida. For more information, please visit our website, www.HomeActions.net, or contact Richard J. Koreto, Chief Content Officer, at 845-642-4314 or Email.

To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/homeactions-now-nurturing-2-million-relationships-for-agentsubscribers-300099520.html.

HomeActions Announces an Exciting New e-Prospecting Feature

HomeActions Announces an Exciting New e-Prospecting FeatureHomeActions listens to its clients, and is always adding improvements to make its services even more successful in enhancing agents’ digital marketing ROI by generating new leads, listings, buyers and sales.

Real estate clients were asking for a way to send time-sensitive announcements, like new listings and open houses, in between their biweekly newsletter launches. HomeActions responded with a new feature: OnTarget email blasts.

With OnTarget, real estate agents can send important email messages to their entire databases anytime they want. They don’t have to wait until the next newsletter to get the word out on:

  • Open house events
  • New listings and virtual tours
  • Important market news and updates

And real estate agents don’t have to be tech gurus or design experts to use this system — HomeActions does all the heavy lifting:

  • OnTarget emails are preformatted to automatically include the graphics, website links, social media links and contact information from the agents’ e-newsletters.
  • Agents have the ability to format the body of the OnTarget email and edit it, adding whatever text, images, links and tables they want.
  • The HomeActions system will track every link in the body of the OnTarget email. Real estate agents don’t need to take additional steps to shorten links or add link-tracking metrics.
  • HomeActions filters out problem emails, ensuring that OnTarget emails will never launch to unsubscribed members or bad email addresses.
  • Clients can preview your OnTarget messages online or in their inboxes before they launch to their contacts.
  • OnTarget emails can be launched right away or scheduled to launch at a future date and time of the agents’ choosing.
  • Finally, OnTarget is an economical add-on with a high ROI, costing only $10 per month or $100 per year.

About HomeActions

HomeActions provides real estate agents with a complete e-prospecting system that significantly increases their repeat and referral business. HomeActions clients can set up handsomely designed e-newsletters branded with their photos and logos, and can even choose from a selection of specialty articles from the HomeActions custom library. Once the newsletters are sent out to the agents’ prospects, HomeActions provides actionable intelligence for its clients, letting them know which of the articles their readers are finding most engaging.

Top national real estate agencies have top-producing associates using HomeActions. Top producers know that HomeActions’ advanced technology and compelling content foster relationships with homeowners, building the agents’ repeat and referral business and getting them more listings, buyers and sales. More than 2 million consumers receive the HomeActions newsletter every two weeks.

HomeActions is headquartered in Green Cove Springs, Florida.

For more information, please visit our website www.HomeActions.net or contact Lee T. Sowers, SVP Sales and Marketing, at 908-910-0605 or Email.

To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/homeactions-announces-an-exciting-new-e-prospecting-feature-300090393.html.

HomeActions Acquires ContactDirect

securityactions_macbook1HomeActions, the Power e-Prospecting System™ used by the nation’s top Realtors®, has entered into a definitive agreement to acquire newsletter company ContactDirect.net, Houston.

Closing of the acquisition is expected approximately Feb. 1, 2015. “The acquisition brings an expanded customer base to HomeActions, which our platform can easily manage,” said Barry Friedman, CEO of HomeActions. When the acquisition is complete, HomeActions will be sending approximately 4.0 million newsletters monthly on behalf of more than 5,000 Realtors®.

ContactDirect President Dan Davila will join HomeActions as a consultant, ensuring a smooth transition as ContactDirect customers migrate to the HomeActions Power e-Prospecting System ™.

Additional services ContactDirect customers will gain from the HomeActions platform include:

  1. Targeted content of interest to real estate niche customers including luxury, second home, investor, urban and condo.
  2. Trigger content that alerts Realtors® when someone in their sphere of interest is contemplating buying or selling.
  3. Ability to add their own content – up to six items including blogs, videos and features highlighting listings, sales and local market data.
  4. Exclusivity (other agents cannot email HomeActions to your customers).
  5. Custom newsletters for commercial and mortgage professionals.
  6. A Customer Support department open from 9 a.m. to 9 p.m. EST 7 days per week.
  7. No monthly limits on the number of email addresses Realtors® can add.

“HomeActions holds itself to the highest standards when it comes to business integrity, product quality and customer support,” Davila said. “I believe HomeActions will help my clients get to the next step in their growth plans.”