HomeActions™ Is Listed Among MoxiCloud Partners That Make Virtual Real Estate Business Easy

When it comes to virtual solutions for real estate marketing and communications, HomeActions™ has been providing digital real estate marketing for over 15 years.

These are trying times, and our team is doing all we can to assist the real estate industry during the international coronavirus crisis. After all, we were made for times like these. We are a virtual company ourselves, and we have been from the start. We have long recognized the real estate industry’s need for online real estate marketing solutions. Our platform was built from the ground-up with the needs of this unique industry in mind.

We’re pleased to have been recently recognized among MoxiWorks 5 MoxiCloud Partners That Make Virtual Real Estate Business Easy.

We agree wholeheartedly with Krista Thomsen’s, Partner Manager, MoxiCloud Partnerships & Integrations, statement:

“We’re in this together. Each of us is having to face unusual circumstances — but we’re not facing it alone. A wise story-teller succinctly reminds us that we can face any challenge with teamwork. ‘In union, there is strength.’ – Aesop

The same is true for your technology. The MoxiCloud contains some pretty fantastic and adaptable products, but it also partners with more than 50 other industry-leading integrated technologies.” …Read More

As we face these challenges together, HomeActions™ recognizes that effective virtual real estate marketing tools can professionals thrive in a virtual office environment. That’s why we have chosen to partner with reputable organizations like MoxiWorks to deliver integrated virtual real estate technologies.

We understand that the real estate market may get worse before it gets better.

“The housing market is going to be stalled for the spring,” says Jessica Lautz, NAR’s Vice President of Research. “Buyers and sellers are not necessarily buying and purchasing right now unless they have to. They’re delaying the process for a couple of months. “ – REALTOR.com

That being said, the boom of recovery is on the horizon.

“Realtors do expect there will be a rebound,” says Lautz. “We’re going to see demand coming out of this.”REALTOR.com

HomeActions™ is in a position to help agents stay in touch with their sphere of influence while they are weathering the COVID-19 pandemic. We’ll make sure you’re top-of-mind when demand returns. Contact us to find out how our solutions can help your virtual real estate business thrive during these trying times.

5 Digital Marketing Tips All Real Estate Agents Need to Know

It’s not just the real estate industry that’s going digital — almost every industry you can think of is taking the plunge. But digital marketing is especially essential for real estate agents because homebuyers are looking at websites like Zillow and Trulia as their first step toward finding a home.

They are also checking out social media to find inspiration for their dream home and recommendations for REALTORS®. That means you need to position yourself in front of these homebuyers online.

If you already have a real estate website and social media accounts, are you utilizing those spaces correctly in order to get leads? If you’re not keeping yourself abreast of how to improve your digital footprint, chances are you will get overlooked for agents that have a more robust online presence.

1. The Most Important Social Platforms for Real Estate

Some of the more important social platforms for real estate agents are Facebook, Instagram and Pinterest. If you don’t already have a presence on these platforms, get on them today. Your potential clients use social media to find referrals for all kinds of services, including real estate agents.

Social media is also where you should showcase the best of the best when it comes to images and videos of your listings. Always post high-quality images that highlight the best features of the homes you’re selling. The standard for content is very high these days, so a few grainy images won’t cut it. You will get buried by competition using professional-looking photos.

Hashtags

When you post content on social media, make use of relevant hashtags. This will help you get recognized by more users and increase your followers. You can easily research hashtags by typing in some keywords into the search bar on Twitter — such as “open house” (#openhouse) or “real estate agent” (#realestateagent) — and see what popular posts come up and take note of other hashtags they’re using. Then you can incorporate those hashtags into your own social posts.

2. Paid Advertising to Promote Your Real Estate Business

Consider paid advertising using Facebook Ads or Google AdWords pay-per-click (PPC) online advertising.

Facebook Ads

Facebook makes it easy for you to “boost” a post, whereby you put a certain dollar amount behind a post. You choose your budget and the audience you want your post to target. For instance, you can target buyers or sellers based on location or demographics, or even their hobbies and behaviors.

Boosting a post on Facebook ensures that your message gets in front of the right people.

Google AdWords

You should also consider Google AdWords pay-per-click (PPC) advertising for your real estate website. It’s a way of advertising your website on Google so that it appears at the top of the page when users search for different keywords, such as “homes for sale,” “local realtors” or “open house.” Every time someone clicks on your ad, leading them to your website, you pay Google a fee.

There are still things you want to do to get organic traffic to your site, which we’ll go over, but PPC is a way to bring in additional paid traffic through advertising.

3. Make People Come Back to Your Website

Make sure that your real estate website is easy to navigate and a place where users want to return. Start by making sure all your images look professional. If you have pictures of yourself or your business, these photos need to be high quality. First impressions matter, and potential clients will choose another Realtor over you if their website looks more professional.

Content Creation

Another way to keep people coming back to your site is to create content that interests them. You could post weekly blogs about the real estate industry or certain markets. You could also blog about open houses, listings, up-and-coming neighborhoods and more. Try mixing up the content with some charts, videos and infographics. Creating interesting content will keep users engaged.

4. Collect Emails

The purpose of your digital efforts is to get leads, so you need to give users the option to provide their email addresses. In marketing, a squeeze page or landing page is where you collect the email addresses of those who visit your website.

Make an Offer

A squeeze page should act as an offer to the user that requires them to input their email. This could be in the form of an e-book, e-newsletter or an estimate on the value of their home. Whatever the offer is, make sure it’s essential for them to give out their email in order to receive the special gift.

5. Use Website Analytics Tools

The only way to know whether your website is working is by tracking views and the behavior of users on your site. How long are they staying on your site? How many unique visitors are you getting a month? Are users visiting your site and then navigating away almost instantly? The easiest way to track this is with a tool like Google Analytics. Google makes it easy for new marketers to learn how to use their features, which you can read about here.

Once you understand some basics of website analytics, it’s simple to start developing your website around what users want to see. Perhaps your site isn’t user-friendly enough. Maybe your content isn’t as engaging as your competitors’ content. Tracking the analytics of your site will help you identify and fix these issues.

We always recommend making sure you have a digital footprint because most of your clients will hear about you through the web. A great way to get started is by following these guidelines and signing up for biweekly real estate email newsletters. We make it easy for you by writing email newsletter articles and sending them out to your sphere of influence on your behalf. Check us out today!

Visit HomeActions.net today to start connecting on a regular basis with your real estate contacts and improving your real estate business.

Learn More About HomeActions

CONNECT NOW

Real estate agent
Would you like to connect with a HomeActions representative?