5 Best Sites For Realtors 2018

Where can Realtors go for expert advice? What are the best resources to help agents grow their business?

Real estate agents need a place to gather the best industry advice on the web. That’s why we’ve rounded up the 5 best websites for Realtors to go to for information on housing trends, lead generation, goal setting and more.

Real Estate Daily

RED offers quality content to keep you up to date on what’s happening in the housing market. Many of the articles feature a section called “key takeaways” to help you get the most important information. This is a site that realizes how busy agents are and crafts their content to deliver you fast, beneficial information on the go.

 

Apart from RED’s headlines, agents also should check out RED’s Pro-Marketing and Pro-Technology sections. These verticals offer agent-specific information to help improve your real estate business. What should you check out on RED?
5 Obnoxious Tactics Used in Real Estate … and What to Do Instead

 

BoomTown Blog

The BoomTown blog is a great resource for agents. It’s not overly fancy, but on a consistent basis, it provides tips and advice about life as a real estate agent. Articles are easy to navigate and usually include fun GIFs. You will find great content about housing market trends, technology and marketing tips.

 

Check out on BoomTown: Busted! 7 Myths About Real Estate Leads We Can Finally Put to Rest and 5 Morning Habits of the Most Successful Real Estate Professionals.

 

Tom Ferry Blog Blog

Tom Ferry’s blog features varied content about real estate life, running a business, self-improvement and more. What makes this an excellent blog is that it touches on different aspects of work life; it has tons of content about goal setting and improving your quality of life.

 

Getting down to the mechanics, the blog has simple navigation, the content is easy to digest, videos are high quality and the chatbot is actually helpful. What should you check out first on Tom Ferry? Success Secrets from 3 Of The Most Successful Women Real Estate

 

Tim & Julie Harris

A nice mix of blogs, podcasts and videos. They have a very robust podcast series covering lead generation, motivation, buyer agents and more. You can find up-to-date information on what’s trending in real estate in the “Market News” vertical, with a range of content such as Best Neighborhoods for Real Estate Buying and Investing and Bomb Shelter Converted into Luxury Cave.

 

They also have an entire vertical dedicated to lead generation. It consists almost exclusively of podcasts, but it touches on all types of questions and concerns with regard to real estate lead generation. We suggest checking out this recent podcast: Podcast: Motivational Overdrive To Beat The Autumn Slowdown

 

HomeActions Blog

Can you blame us for shouting ourselves out? The HomeActions blog is a growing community of agents seeking expert advice on how to improve their real estate business. You can test your knowledge about real estate with our 2017-2018 Quiz. Check out other topics, such as handling client objections and using social media to promote open houses.

 

It’s our mission to keep you informed about how to stay top of mind with your clients and how to create a thriving referral business. If you haven’t already, check out our post How to Set Goals and Reach Them as a Real Estate Agent.

 

DON’T FORGET! HomeActions provides automated real estate newsletters for you to send to your clients. We design the newsletter, write the content and send it out on your behalf so you can easily stay top of mind with your real estate clients.

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5 Digital Marketing Tips All Real Estate Agents Need to Know

It’s not just the real estate industry that’s going digital — almost every industry you can think of is taking the plunge. But digital marketing is especially essential for real estate agents because homebuyers are looking at websites like Zillow and Trulia as their first step toward finding a home.

They are also checking out social media to find inspiration for their dream home and recommendations for REALTORS®. That means you need to position yourself in front of these homebuyers online.

If you already have a real estate website and social media accounts, are you utilizing those spaces correctly in order to get leads? If you’re not keeping yourself abreast of how to improve your digital footprint, chances are you will get overlooked for agents that have a more robust online presence.

1. The Most Important Social Platforms for Real Estate

Some of the more important social platforms for real estate agents are Facebook, Instagram and Pinterest. If you don’t already have a presence on these platforms, get on them today. Your potential clients use social media to find referrals for all kinds of services, including real estate agents.

Social media is also where you should showcase the best of the best when it comes to images and videos of your listings. Always post high-quality images that highlight the best features of the homes you’re selling. The standard for content is very high these days, so a few grainy images won’t cut it. You will get buried by competition using professional-looking photos.

Hashtags

When you post content on social media, make use of relevant hashtags. This will help you get recognized by more users and increase your followers. You can easily research hashtags by typing in some keywords into the search bar on Twitter — such as “open house” (#openhouse) or “real estate agent” (#realestateagent) — and see what popular posts come up and take note of other hashtags they’re using. Then you can incorporate those hashtags into your own social posts.

2. Paid Advertising to Promote Your Real Estate Business

Consider paid advertising using Facebook Ads or Google AdWords pay-per-click (PPC) online advertising.

Facebook Ads

Facebook makes it easy for you to “boost” a post, whereby you put a certain dollar amount behind a post. You choose your budget and the audience you want your post to target. For instance, you can target buyers or sellers based on location or demographics, or even their hobbies and behaviors.

Boosting a post on Facebook ensures that your message gets in front of the right people.

Google AdWords

You should also consider Google AdWords pay-per-click (PPC) advertising for your real estate website. It’s a way of advertising your website on Google so that it appears at the top of the page when users search for different keywords, such as “homes for sale,” “local realtors” or “open house.” Every time someone clicks on your ad, leading them to your website, you pay Google a fee.

There are still things you want to do to get organic traffic to your site, which we’ll go over, but PPC is a way to bring in additional paid traffic through advertising.

3. Make People Come Back to Your Website

Make sure that your real estate website is easy to navigate and a place where users want to return. Start by making sure all your images look professional. If you have pictures of yourself or your business, these photos need to be high quality. First impressions matter, and potential clients will choose another Realtor over you if their website looks more professional.

Content Creation

Another way to keep people coming back to your site is to create content that interests them. You could post weekly blogs about the real estate industry or certain markets. You could also blog about open houses, listings, up-and-coming neighborhoods and more. Try mixing up the content with some charts, videos and infographics. Creating interesting content will keep users engaged.

4. Collect Emails

The purpose of your digital efforts is to get leads, so you need to give users the option to provide their email addresses. In marketing, a squeeze page or landing page is where you collect the email addresses of those who visit your website.

Make an Offer

A squeeze page should act as an offer to the user that requires them to input their email. This could be in the form of an e-book, e-newsletter or an estimate on the value of their home. Whatever the offer is, make sure it’s essential for them to give out their email in order to receive the special gift.

5. Use Website Analytics Tools

The only way to know whether your website is working is by tracking views and the behavior of users on your site. How long are they staying on your site? How many unique visitors are you getting a month? Are users visiting your site and then navigating away almost instantly? The easiest way to track this is with a tool like Google Analytics. Google makes it easy for new marketers to learn how to use their features, which you can read about here.

Once you understand some basics of website analytics, it’s simple to start developing your website around what users want to see. Perhaps your site isn’t user-friendly enough. Maybe your content isn’t as engaging as your competitors’ content. Tracking the analytics of your site will help you identify and fix these issues.

We always recommend making sure you have a digital footprint because most of your clients will hear about you through the web. A great way to get started is by following these guidelines and signing up for biweekly real estate email newsletters. We make it easy for you by writing email newsletter articles and sending them out to your sphere of influence on your behalf. Check us out today!

Visit HomeActions.net today to start connecting on a regular basis with your real estate contacts and improving your real estate business.

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Tips & Tricks for Inspired Marketing Articles

What will fill your marketing editorial calendar in the months ahead? It can be daunting to lay out writing assignments for your marketing efforts, but it does not have to be. With a bit of forethought and planning, you can tap into writing inspiration on a regular basis.

Focus your real estate newsletter writing.

Your first step should always be to consider your audience. To really craft meaningful lead-generating content, you need to focus on your target market. The goal is to keep your readers’ needs in mind while also keeping your business growth goals in mind when writing marketing content.

What are your goals?

Map out a hierarchy of what is most important to building you pipeline.

  • Are you trying to build up specialty areas, such as vacation properties or retirement properties?
  • Looking to generate more new opportunities overall?
  • Seeking to improve client retention and nurture existing relationships?
  • Want to stand out in a competitive marketplace?
  • Growing a base of referral sources?

Lead generating content has a pain/gain approach. It is important to consider your goals when you begin building lead-generating content. Your articles should provide a path toward solving a pain point so readers naturally follow that path to seek out your services.

Think about how your services could tie into an article and offer an obvious connection back to you for help. Focus on providing just enough relevant advice to give your prospects the confidence that you are the expert source who can address their real estate needs.

The next natural step for your readers should be to connect with your firm to solve their needs.

When you have key articles focused on generating new opportunities and leads integrated into your strategies, be sure you’re setting lead alerts so you can follow up on new warm prospects.

What should you write?

Inspiration can originate partly from preparation and partly from borrowing existing ideas. It’s always good to have a stockpile of starting-point themes to fall back on when writer’s block inevitably strikes.

“Inspired” Ideas for Your Next Article

  • Interviews
  • Case Studies
  • Client Features
  • Q&A – Or “Dear Abby” Approach
  • This vs. That Strategy Comparison

All of the ideas here could come from a single interview with a client. If you sat down and interviewed a client for just 30 minutes, you could get all the information you needed to create five articles with each of the above approaches. If you did this with just several clients, you could stagger that content out and have a full calendar of meaningful content for a year.

More Ideas to Inspire Creative Content:

  • Trending Topics Following Current Events
  • Common Mistakes and How To Avoid Them
  • Spotlight Your Team Members
  • Feature Events and Philanthropic Involvement

Don’t forget to invite a bit of the human element into your content marketing to help readers develop brand loyalty and keep your audience engaged. People stories for fun, and features focused on your staff members’ pets, babies and activities can be a delightful addition to your marketing.

Fun Topics to Consider:

  • A dog day at the office
  • Match the staff member with the baby photo
  • Birth announcements – tiny tee shirts with your brand logo on new babies
  • Take Your Child to Work Day
  • Holiday or seasonal themes
  • Office family picnic highlights
  • “Where’s Waldo” theme following staff members on vacation snapping a photo at a noteworthy spot with your company mascot

When does timing impact my writing?

You should be following deadlines and seasonal trends to develop an annual content calendar for your firm. Take note of holidays and changing seasons to inject timely, fun themes into your writing. Incorporate these strategies to keep your content marketing fresh and engaging.


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HomeActions Ranks Most Popular Topics of 2017

HomeActions LLC (HA) and IndustryNewsletters (IN), which send out newsletters on hundreds of topics, have compiled lists of the topics their 3.6 million readers found most compelling in 2017. The results provide startling insights into what consumers are interested in.

HA is an e-prospecting and client relationship platform for real estate agents, and its IN division serves the accounting, payroll, PEO and legal estate planning markets.

Top 10 Real Estate Articles

  1. The 5 Home Improvements That Give the Best ROI
  2. Must-know Tips for Arranging Your Linen Closet
  3. How to Finish Your Basement Right!
  4. The Ultimate Spring Cleaning Checklist
  5. 4 Old-school Kitchen Design Trends That Need Updating
  6. The 4 DIY Bathroom Upgrade Errors
  7. How to Keep Your Home Cleaner
  8. 10 Fun Home Technology Gadgets
  9. 3 Trends in Kitchen Hardware to Keep an Eye On
  10. 4 Common Items That Start Home Fires

“What makes you more comfortable in your home?” asked Barry Friedman, CPA, founder and CEO of HA and IN. “What makes your home more efficient? And most important, what makes your home more valuable? Homeowners have their eye on the bottom line, which is why the ROI story was number one.”

Top 10 Accounting/Finance Articles

  1. Big Changes in Social Security and Retirement Plans for 2018
  2. Who Gets Copies of the Will?
  3. How to Divide Things, Not Families
  4. How Does the Gift Tax Work?
  5. How to Avoid the Big Estate Planning Errors
  6. When It’s Time to Take Money Out of Retirement Plans
  7. New Pension Plan Limitations Announced
  8. How to Leave a House to Heirs
  9. How to Leave Your Indivisible Wealth to Your Heirs
  10. Should You Put Your House in a Trust?

“This list shows people are focused on achieving a financially comfortable future for themselves and their families,” said Friedman. “There’s no surprise that the major changes in 2018 caught everyone’s attention!”

Top 10 Business Payroll Articles

  1. Big Changes in Social Security and Retirement Plans for 2018
  2. Bracket Changes and More From the IRS
  3. Giving Your Employees All the Vacation They Want
  4. Must-have Items for an Employee Handbook
  5. Don’t Ask Job Candidates These Questions!
  6. Being on Time: How to Handle the Unpunctual
  7. Overtime Pay: Up to Speed on the Details
  8. Benefits You May Not Have Thought About
  9. How to Make Annual Reviews Work
  10. Take a Look at the New HSA Plan Limits

“In this low-unemployment era, businesses are looking for ways to attract and retain employees,” said Friedman. “Articles on job interview techniques, effective management, legal responsibilities and employee benefits all did well.”

Top 10 Legal Estate Planning Articles

  1. Nursing Homes: Not the Only Option
  2. Big Changes in Social Security and Retirement Plans for 2018
  3. Adult Communities: The Pros and Cons
  4. Why Nursing Homes Are Not Always Necessary
  5. How to Keep Assets Safe for the Long Term
  6. Setting the Stage for Your Own Funeral
  7. Who Gets Copies of the Will?
  8. The Ins and Outs of a Living Trust
  9. How to Divide Things, Not Families
  10. How Does the Gift Tax Work?

“This list shows an increasing concern for the finances of estate planning, as well as the practical and emotional concerns,” said Friedman. “There are three stories on living arrangements for the elderly, an issue that will only become more important with the aging of Baby Boomers.”

About HomeActions and IndustryNewsletters

HomeActions LLC and its IndustryNewsletters division are digital marketing and lead generation solutions with compelling content and interactive widgets for real estate agents, accounting firms, law firms, payroll bureaus, professional employer organizations, human resources and employee benefits companies, and other service providers.

The HomeActions/IndustryNewsletters platform provides automated prospecting and marketing delivered biweekly via email to a professional’s sphere of influence. The professionally written articles portray a range of professional trusted advisors looking out for readers’ interests. With instant lead access, CRM capabilities and robust predictive metrics, the system has the capability to generate real-time leads and top-of-mind awareness while nurturing relationships that lead to long-term success and more referrals.

HomeActions is a privately held virtual company that employs more than 35 people and is headquartered in Green Cove Springs, Florida. www.industrynewsletters.com and www.homeactions.net.