Is Your Elevator Pitch Everything It Should Be?

Take a second to go over your elevator pitch, and ask yourself these three questions:

  1. Is my pitch unique from those of other agents?
  2. Do I use more “you” pronouns than “I” pronouns?
  3. Does my pitch end with a CTA (call to action)?

If the answer is no to any of these questions, chances are your 30-second real estate pitch may need some fine-tuning. It’s crucial that when someone asks you what you do, you give them an answer that highlights your successes while also speaking to their personal needs. Let’s examine the questions from above and discover why they are important.

Is My Pitch Unique?

Don’t tell them you’re a real estate agent

We’re not suggesting you lie, rather that you do more than state the obvious.

You have to find a way to stand out from other real estate agents. If someone asks what you do and you reply that you’re a Realtor, you are instantly painting a picture in their minds of what a real estate agent does, and you want to point out that you’re more than that. An effective elevator pitch will speak to your particular niche. Consider your strengths and design your pitch around what sets you apart from other agents.

Do I Use More “You” Pronouns Than “I” Pronouns?

Address them on a personal level 

The first thing you should do is identify a problem that lots of people face when it comes to real estate. For instance, “You know how buying in a seller’s market makes it nearly impossible to get a good deal?” After you address a problem that lots of people have, dazzle ‘em with your solution. “Well I help homebuyers like you get the most home for their money, no matter the housing climate.”

The use of the you pronoun personalizes the message and makes your audience feel like you are speaking to their experiences and not delivering a speech.

When you sell yourself in this way, people are much more likely to refer you to someone they know who just happens to be having bad luck finding the right home in their budget.

Bonus: After you hook them, follow up with some proof: “In fact, I helped more than 40 homebuyers so far this year buy homes well within their budget.”

Does It End With a CTA?

Give them something to do next

The best way to end an elevator pitch is with action steps for your audience to take next. Invite them to follow you on social media, ask them to sign up for your eNewsletter, tell them to check out your website — anything that will prompt them to take a step toward using your services.

Business cards are fine, but it’s even better if you can show them your Facebook or Twitter and get them to hit follow right then and there. Or get them to sign up for your email newsletter to receive routine communication from you. If you’re not set up with your own real estate newsletter to send to clients, click here.

Don’t get locked into a stock image of what people think of when you say you’re a real estate agent or Realtor — make them think of your profession in a way they’ve never considered

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Your National Association of REALTORS® Conference & Expo Recap Brought to You by HomeActions

We had the pleasure of meeting so many of you this past weekend at the 2018 National Association of REALTORS® (NAR) Conference & Expo in historic downtown Boston, Massachusetts. It was a fun-filled weekend of info sessions held by industry leaders in real estate, networking opportunities and a trade show with more than 400 exhibitors.

Our amazing partners, CellAHome and Connect Now were also in attendance and we were so grateful to chat with all of you face-to-face. To virtual companies like ours, the kind of connections we’re able to make with our customers at the NAR conference is invaluable.

“It’s a great opportunity for brokers who haven’t heard of us to come and meet us and see if this is something they want presented to their office,” Katie Friedman, Regional Sales Director at HomeActions said about the conference. “We were also able to explain to clients the new social sharing feature we’re now offering to our customers.”

When asked about the best parts of the conference this year, Katie said, “The puppies were amazing! I picked up this white Husky with bright blue eyes and it made my morning. Oh, and Fall Out Boy put on a great show this year.”

If you didn’t get a chance to attend this year, check out these highlights!

The HomeActions Booth

Our ONEHOPE Glitter Edition Wine raffle was a total hit this year with three lucky winners! 

HomeActions merch!

 

Visit the HomeActions Facebook page for more event highlights!

SURVEY: Do you use fresh or artificial flowers in your home?

We surveyed our readers to find out if they use a fresh or artificial flowers

HomeActions newsletters are distributed by over 5,000 real estate professionals reaching over 3 million email newsletter readers every two weeks. This week, we’re polling our readers to find out if they use a fresh or artificial flowers. Find out how they responded to our November 2018 survey.

> View November Survey Results > View All 2018 Surveys

SURVEY: When do you put your air conditioner away for the fall?

We surveyed our readers to find out when they put their air conditioners away for the fall

HomeActions newsletters are distributed by over 5,000 real estate professionals reaching over 3 million email newsletter readers every two weeks. This week, we’re polling our readers to find out when they put their air conditioners away for the fall. Find out how they responded to our October 2018 survey.

> View October Survey Results > View All 2018 Surveys

The Quickest Real Estate Quiz You Will Ever Take: 2017-18 Housing Trends

Are you up-to-date on housing news and trends of 2017 and 2018? Take the quiz below to test your knowledge. See if you can answer our bonus question at the end!



If you don’t have a real estate newsletter yet, check out the HomeActions automated e-newsletter for real estate agents. A newsletter is one of the most effective ways to stay top of mind with your real estate contacts.

Visit HomeActions.net today to start connecting on a regular basis with your real estate contacts and improving your real estate business.

Learn More About HomeActions

SURVEY: Do you use a home security system?

We surveyed our readers to find out if they use a home security system

HomeActions newsletters are distributed by over 5,000 real estate professionals reaching over 3 million email newsletter readers every two weeks. This week, we’re polling our readers to find out if they use a home security system. Find out how they responded to our October 2018 survey.

> View October Survey Results > View All 2018 Surveys

7 Ways to Promote an Open House Through Social Media

Real estate agents know the value of putting on a stellar open house. But how do you ensure that people show up? One of the best marketing strategies to promote an open house is through social media.

You can easily create quality social media posts to get the word out just by following these guidelines.

1. Post on Multiple Platforms

As an agent, you should have multiple social media platforms. In particular, you should have business accounts on Facebook, LinkedIn and Instagram. When you begin a campaign to promote an open house through social media, you should be posting across all your platforms.

2. Pick Images That Will Make People Show Up

Take good photos of the house. The quality of the photos you post will determine whether people show up. Here are some factors to keep in mind when you’re choosing photos:

  • Use pictures that highlight curb appeal.
  • Use images that capture the home’s best features, like a newly renovated kitchen.
  • Capture impressive views to entice buyers.

Here are some things to avoid in listing photos:

  • Dark or just plain bad lighting.
  • Bad aspect ratio of the photo.
  • Don’t show off bad décor, messy rooms or property flaws.

3. Don’t Forget Pinterest

It’s a common misconception that Pinterest is only for crafting and recipes. Many people use it as a search engine for the things they are looking to purchase. If they type “colonial-style home” into the search bar, they know Pinterest-quality photos will appear.

You should use this platform to set up a board specifically for your listing photos. You can link back to your Pinterest board of professional-quality photos when you tweet or post about your open house.

4. Write an Engaging Message

Employ good copywriting practices when you write your social media posts. You don’t need to become a copywriting wiz, just follow these simple tips and your posts will be instantly more engaging and make people click through.

  • Avoid using too many adjectives, like beautiful, cozy home. Verbs speak louder. Try, “Check out this historical home featuring all the amenities that the modern homeowner seeks. Stop by this Saturday to take in the amazing views/architecture.
  • Speak to personal experience. The best way to hook people is to trigger an emotional response. Write about universal experiences when house hunting. People like to be reminded of things they are familiar with.

5. Consider Your Landing Page

The landing page is where you will direct people in your social media posts. At the bottom of your post, there should be a clear link to a page that offers more information about your open house.

You can drive traffic to a Facebook event page, LinkedIn event page, Pinterest board, your website or a blog post. Wherever you lead traffic, make sure that page has all the details about your open house and great pictures.

6. Create a Posting Schedule

Create a posting schedule to promote your open house on social media. If you come up with a couple of messages for each social platform, organize them into an Excel sheet and put the dates and times of when they should be deployed.

For more information about optimal times of the day to schedule social posts, check out this infographic from HubSpot.

7. Put It in a Real Estate Email Newsletter

If you have a real estate newsletter that goes out to your sphere of influence, make sure to include a shout-out to your open house. Whatever messages you post on social media should be reinforced in your newsletter.

If you don’t have a real estate newsletter yet, check out the HomeActions automated e-newsletter for real estate agents. A newsletter is one of the most effective ways to stay top of mind with your real estate contacts. Check us out today!

Visit HomeActions.net today to start connecting on a regular basis with your real estate contacts and improving your real estate business.

Learn More About HomeActions