Use Email Marketing to Show Clients You’re Thankful

The upcoming Thanksgiving holiday puts many in a thankful frame of mind. In fact, you may even be thinking about how you can use email marketing to show your clients that you appreciate them this holiday season.

Here are three ways you can use your November email marketing to send a big “thank you” to your clients.


1. Start with a Festive Greeting in Your Subject Line

The subject line of your message is the first thing your clients see. Why not make it a bit festive? While a subject line may seem like a small element of your email, it is one of the very first impressions you can make on your email recipients. Fun, interesting email subject lines can compel your readers to open your message and improve your open rates.

Tap into the festive mood of the Thanksgiving season to craft a subject line that creates a warm, engaging impression on your clients.

Here are some ideas for next month’s subject lines:

  • Good Gravy, We’re So Thankful for You!
  • November Updates With a Cranberry on Top
  • Our Clients Are What Makes Us Thankful This Thanksgiving Season
  • November Tips So Good, You’ll Want Second Helpings
  • Before You Enter Into a Food-Coma, Check Our November News
  • Happy Turkey Day! Gobble Up These Updates from Us
  • We’re Thankful to Be Delivering You Your November Updates
  • 5 Delicious November Articles For You to Feast Upon
  • Cooking Up Some Tasty November Updates from Us to You

2. Create Personal Connections With Email Marketing

Thanksgiving is a good time to highlight philanthropic activities, office events or even your staff’s favorite family recipes.

A simple “thank you” to your clients for doing business with you is nice, but why not give a little extra as well? Tap into your newsletter marketing to highlight your office’s Thanksgiving staff festivities. Feature your office’s Thanksgiving party highlights in your next newsletter.

Show how much you care about your community by featuring local food pantry drives, turkey dinner giveaways or other charitable involvement. You could even partner with key clients who are in the charitable spirit by offering to match their donations in an effort to become “charity partners.”

If your staff members are willing, you could also share your team’s favorite family secret Thanksgiving recipes as a fun way to connect with your readers and give them a little something extra in your November communications.

3. Offer Black Friday Specials To Show How Thankful You Are

Nothing makes a client feel more appreciated than a “clients only” exclusive discount or offer. Consider putting a thankful spin on Black Friday deals for clients accessing ancillary service offerings. Your existing clients will feel special if you thank them for their business and offer them a discount on additional services during the holiday season. Remember to create a sense of urgency on your offers by including an expiration date.

November is the perfect time to tap into the Thanksgiving spirit and boost the appeal of your communications by letting your clients know how grateful you are for them. Incorporate a bit of festive charm into your messages this month to show clients how much you care.

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Trick-or-Treat Yourself to Better Lead Generation

While it’s certainly true that some of your leads will be generated by word of mouth and referral source connections, that doesn’t mean your lead generation strategies should only be a skeletal effort.

As a professional, you understand that investing a bit of effort behind a worthwhile initiative can help it gain momentum. The same can be said for lead generation.

There are three basic strategies you can use to scare up more lead generation:


1. Feed Your Beasties


Your website, blog, email campaigns and social media marketing all work together to feed lead-generating content to your clients, prospects and referral sources. These access points help interested onlookers find your business and give “tire-kickers” an idea of the benefits they’ll get when they connect with your business.

Take the following steps to move prospects from cold to qualified:

  • Provide relevant and engaging content that connects with your target markets
  • Amplify your content through multiple access points, such as your blog, website, email messaging, social media and other online channels
  • Include calls to action in your messaging
  • Maintain consistent communications to create repetitive touch-points
  • Experiment with a fresh approach as needed – be willing to try something new

The key to successful nurturing is to consistently position your content in front of your onlookers.


    2. Feast Your Eyes On Your Metrics


    Without the reporting and metrics tools behind your efforts, you’ll never know who is responding to your marketing. You’ll also miss out on determining which content is garnering the most interest. Metrics and reporting pull double-duty by helping you connect with nurtured clients and prospects while also giving you a feel for what’s resonating with your audience.


    3. Pursue Your Lead


    Frame out a system for maintaining consistent communications, and include clear calls to action in your messages. Your efforts truly begin building momentum when you tap into the results generated by your marketing and proactively follow up on your warm leads.

    Identify your rainmakers, offer incentives based on achievement and build a system of lead follow-up accountability into your strategies.

    Using the example of an email campaign, your marketing and lead generation workflow could resemble a plan following these basic steps:

    • Gather contact information for your clients, prospects and referral sources and create a marketing list
    • Create email messages with informative, timely information that will be of use to your target markets
    • Launch your message and monitor readers clicking on content that has a direct tie-in to your service offerings
    • If possible, set alerts on such content to inform your rainmakers as new leads come in
    • Follow up via phone or email to contact your warm leads and begin a conversation that may segue into a new opportunity for your firm

    Granted, these are simplified tips, and there is some work involved in launching and maintaining strategies that consistently generate warm leads. However, today’s professional marketing options are endless. It is often possible to outsource a number of the steps along your prospect’s journey.

    Consider which steps your firm would like to maintain in-house, and which would be more efficiently handled by a third-party resource. With a little push behind your marketing and lead generation initiatives, you’ll be scaring up more new opportunities in no time.

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