3 Ways to Become the GO TO Agent in Your Neighborhood without Leaving Your House!

HomeActions™ President, Albert Clark, co-hosted a “Coffee Chat” with RETechnology to discuss strategies that will benefit agents as the business of real estate process becomes increasingly virtual.

As originally posted on RETechnologyCLICK HERE for the original article.

We’re all trying to figure out what our next normal looks like. The truth is that there are solid business disciplines that have always worked and may even work BETTER as the real estate sales process becomes more virtual.

Albert Clark of HomeActions joined me on a Coffee Chat last week to teach us how to support your clients with insightful and unique homeownership information and market data to become THE go-to agent in your neighborhood.

Here are three key takeaways for you:

1. A clean database is the basis for effective marketing

Without a consolidated, up-to-date and, ideally, even segmented database, it is really difficult to succeed at online marketing. Now is the time to look at all of the places you have customer and prospect information and consolidate it into one list on an Excel spreadsheet as a start. Then it can be uploaded into your client relationship management system and into direct marketing and social media solutions.

2. The days of ME, ME, ME advertising are OVER

If your advertising campaigns focus on all the ways that you are amazing and nothing about how you can help your clients, you’re wasting your money. Instead, share your insights about how the market is doing, political issues regarding homeownership, mortgage news, and the best ways to maximize the value of your home. You are not relevant. Period.

3. Consistency is key

You can be the best agent in the world and deliver amazing service during a transaction—but if you don’t stay top of mind, you are not likely to get the referral or the next listing. You need to find disciplined and, ideally, automated ways to contact your sphere at least every two weeks with information that MATTERS to them.

Watch the recording below to learn more:

If you would like to learn more about HomeActions, you can contact Albert Clark at aclark@HomesActions.net.

HomeActions is also working to help agents thrive as the real estate process becomes more virtual. Catch our next webinar session to learn more about the benefits of HomeActions. 

We’re Helping You Stay Connected During the COVID-19 Pandemic

In the wake of shelter-in-place measures to stop the coronavirus, our team is here to help our clients leverage informative content and timely digital communications.

Here is what some of our clients had to say about us…

“Thank you and your team for all you do to help us and our clients especially with pertinent communications during the COVID-19 pandemic!”

Michele E.

“Thank you for your reminders about the available coronavirus-related content and all of your ongoing help. I’ve been very pleased with my decision to move over to your company.”

A Client

“Thank you for the reminder and all of your ongoing help. I’ve been very pleased with my decision to move over to your company. Stay healthy and safe!”

Del R.


“I just wanted to reach out to you and let you know what a great support team you have. With current events happening, we have issued two OnTarget [single message] launches in the past week, and we expect to launch more in the coming weeks. [Your support team] did a wonderful job allowing us to quickly get important information out to our clients. The OnTarget feature is amazing, and we will definitely be utilizing it more often as things develop regarding the changes in business practices due to COVID-19. It gives me great peace of mind knowing your support team is there to help out with these emergency short notice launches. You have a great team!”

Cheri G.

“Thank you so much for suggesting your service to us. Seriously, if we were using Checkpoint I would be going insane today. The best decision we have made as a firm. I appreciate you being persistent with me and showing me the way. No one sees value in the newsletter until they have to use it in times like this. I’m very thankful for your honesty and a truly great product. We have recently sent seven targeted emails and the people that we have reached are about four times more than the clients we sent it to as they share it. Our phones have been off the hook for the last two weeks, partly because of the content. Truly if we didn’t have the IN service we would have never been able to reach out to them in the first place.”

Alba H.


Want to hear more from our satisfied clients?

CLICK HERE to see what other HomeActions clients had to say about our service.