5 Best Books for Real Estate Agents

A couple of oldies but goodies and some newer titles round out this reading list of the best books for Realtors. If you’re looking for better ways to connect with your clients and for advice from veterans in the real estate game, take a long weekend or your next vacation to read any of these fantastic books.

1. Start With Why: How Great Leaders Inspire Everyone to Take Action

Writer Simon Sinek believes that success comes from asking why — not what, who, where or how. Why is the most powerful question you can ask yourself in order to be successful in business and in your personal life. Sinek explores some of the most successful businesses in the world and explains that they are all connected by a common thread: They all put the why before everything else. For Realtors, this is a powerful book that will help you change your mindset and focus on the right aspects of your real estate business in order to be more successful.

2. Sell With Soul: Creating an Extraordinary Career in Real Estate Without Losing Your Friends, Your Principals or Your Self-Respect

Author Jennifer Allan-Hagedorn has been in your shoes. She’s been in the real estate biz for years, and her tell-all book, “Sell with Soul,” is her gift to other agents so they can learn from her experiences and mistakes. Allan-Hagedorn challenges the perception that all Realtors are money-hungry and don’t have the clients’ best interests in mind. She preaches the opposite by encouraging agents to put their clients’ needs first; the rest will follow.

3. The Millionaire Real Estate Agent

Many of you have probably already read “The Millionaire Real Estate Agent,” but if you haven’t, put it at the top of your to-read list. Or if you haven’t read it in a long time, rereading it could do you well. The founder of Keller Williams Realty, Gary Keller, lays the groundwork for success in real estate and how to be a millionaire agent. Scores of agents return to this book because of its resonance with both new and seasoned Realtors.

4. Permission Marketing: Turning Strangers Into Friends and Friends Into Customers

What we consider inbound marketing and targeted marketing today are at the core of Seth Godin’s book “Permission Marketing,” published in 1999. He advocates for marketing that is not disruptive and suggests a method in which you market to those who have already expressed an interest in you and your brand. Realtors can learn exactly what it takes to get new leads into their funnel in a way that delights potential customers instead of using outdated, intrusive tactics.

5. The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

We always want more out of our lives, but we’re usually at a loss for how to achieve it. Our lives seem littered with little hurdles that stand in the way of our success. Keller and Jay Papason offer a solution that encourages you to focus on one thing at a time to help you cut out distraction. For any real estate agent, “The One Thing” will help you realize your personal and professional goals. Once you’ve made your way through this reading list, begin exploring ways to put your real estate goals into action by creating your own real estate newsletter with HomeActions. Click for everything you need to know to get started. Learn More About HomeActions