5 Apps for Realtors That Are Totally Free!

The #RealtorLife is no joke. Working in real estate is a demanding profession, so you should take advantage of tools that are designed with your busy schedule in mind.

These 5 apps will allow you to get fast information about listings, make it easier to connect with clients and help you create amazing marketing content to share online. All of these apps have user-friendly interfaces, and the best part, they are 100% free!

SwiftKey

Agents need simple ways to communicate on the go. That’s where SwiftKey comes in. SwiftKey lets you swipe your finger along your keyboard to the letters that spell out what you want to say. The smart technology will recognize the words you’re most likely trying to type. You will be amazed at how many times this app gets it right!

SwiftKey uses its intelligence to remember the types of words you use, emojis you like to send and even your unique slang!

You can also save tons of automated messages to quickly send to clients. If you’re getting the same question about a listing from multiple people, type out the answer once and send it easily to everyone who asks you. If you need your keyboard to be bigger or smaller, SwiftKey lets you customize that too.

SentriSmart

SentriSmart is the app by SentriLock. SentriSmart allows you to open their lockboxes easily through your smartphone or tablet. You can assign the lockbox to certain properties or unassign them. SentriSmart is synced to Homesnap, RPR and HomeSpotter, so you can bring up data about listings for clients on the spot.

Adobe Premiere Clip

Video content is one of the most powerful tools to draw in new leads online. However, videos have to be quality to be impactful. The Adobe Premiere Clip app helps you create professional-looking videos using the clips you take with your phone. Load videos from your mobile device or tablet onto the app and let Adobe work its magic, or customize the video yourself and choose background music and other bells and whistles. Then, share your videos online and watch the likes and shares roll in.

RPR Mobile

Developed by the National Association of Realtors, RPR’s app is designed to help Realtors stay up to date on relevant data in the markets they serve. It organizes information about your listings, such as neighborhood data, mortgage history and local schools, in one convenient location. When a client texts or calls you with a question about a listing, you can pull up everything you need quickly and easily.

But it doesn’t stop there. You can generate reports on properties and send them to clients with your own branding. And you can add notes to properties and choose to keep this information private or share it with clients. When you’re out and about, use the location feature to bring up data about the area you’re in, such as local records, new listings, flood zones and more. 

Canva

Canva is a graphic design tool that lets you create any kind of marketing materials you can think of with ease. Design your own letterhead, Pinterest graphic, Facebook post and more. You can upload your own images or choose from any of the stock images available on the app. Then, customize the dimensions, text and background color.

Use this app to create one-of-a-kind marketing images that will impress your clients and garner the attention of new prospects.

Don’t forget! HomeActions sends out real estate newsletters on your behalf so you can stay top of mind with your clients. Learn more about how to get started today.

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2019 Social Media Guide for Real Estate Agents

By now, most real estate agents know that social media is a powerful tool to attract leads on a regular basis. How to do it is the next question. As we approach 2019, it requires more than a Facebook and Twitter account that you sometimes post on to have a successful online presence.

In order to be a competitive real estate agent in today’s market, you must implement some tricks of the trade when it comes to social media.

You’ll be surprised at how simple it is to apply good social media tactics once you get started — and delighted when you start seeing more leads roll in.

Don’t Ignore Instagram

Instagram might be something you shied away from in the past because it felt more obscure and less impactful to your audience compared with Facebook or Twitter. That’s no longer the case. Over 100 million people in the U.S. use Instagram, and that number is growing.

As a mobile platform, Instagram is extremely accessible. Users can open it easily on their phones and browse the accounts they follow at leisure. This increased accessibility leads to more likes and engagement on Instagram content, which can ultimately convert to leads.

Also, people are responding more to visual content these days. Instagram is the visual content leader. Every post should feature a high-quality photograph or video. Use this tutorial on how to take Instagram-worthy photos.

Realtors can use Instagram to post breathtaking listing photos, appealing images of the areas you serve and videos and photos from trade shows.

Get on the Video Bandwagon

Video content has become increasingly popular in recent years. If you want to continue to improve the number and quality of leads you receive, look into creating video content. Videos can feature new listings, contests, home-buying webinars — the possibilities are endless. Get creative with the ways you use video and consider the types of content your audience wants to see. This will assist you in making more meaningful connections with new and existing clients.

Check out this tutorial on creating social videos for the first time.

Follow the 80/20 Rule

The 80/20 concept has been around for a while, but now that we’re approaching 2019, it’s more important than ever to adhere to this rule if you want to be successful in your social media efforts.

What you post on social media should be 80% content that benefits your audience, such as blog posts about buying and selling, infographics, etc., and 20% content about your real estate business, such as certain milestones and marketing your services.

Since you’re delivering useful information that will help people navigate the housing market, they will be more apt to engage with promotional items from you when you post them.

Hook Yourself Up With a Social Scheduling Tool

Consistency is key to creating a social media strategy that will increase leads in 2019. You cannot post daily for a month and then drop off the face of the earth the following month when things get busy. Nor should you put out all your content for the entire week on one day. That’s a good way to make sure your content gets lost in the shuffle.

If you don’t have time to write new social posts daily, no problem. There are many social media scheduling tools out there that let you write a batch of social posts ahead of time, and the scheduling tool sends them out when you tell it to.

Popular options on the market are Hootsuite, Hubspot and Sproutsocial

Social media is becoming more nuanced but also more powerful. To continue to attract leads through social media, you need to adapt, just a little, to the ways that it’s changing.

Don’t forget! HomeActions sends out real estate newsletters on your behalf so you can stay top of mind with your clients. Learn more about how to get started today.

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How Can REALTORS Market Themselves to Millennial Homebuyers?

Millennial homebuyers are a big part of the home-buying market. While they’ve gotten a late start in homeownership compared to previous generations, there is now a significant uptick in the number of house hunters who identify as millennials.

This new group of homebuyers requires unique tactics when it comes to marketing yourself to them as a REALTOR®. If you’ve been in the biz for a long time, your old tricks might not work on millennials.

Use these tips to market yourself as a real estate resource to millennial homebuyers.

Be Comfortable Texting During Off-Hours

Millennial house hunters are going to expect you to use text as a means of communication. That doesn’t mean that calling is out the window, but millennials prefer texting to get quick information at their convenience. Not every question requires a long conversation — millennials see that as a time suck.

You even may want to change your working hours slightly to be available to answer questions after 5 p.m. Millennials are busy and work long hours. When they do find the time to connect with you, you want to be sure that you’re available to them.

Be Active on Social Media

Millennials are like no other generation in that they get the bulk of their news online — even through social media. These days, you can follow all kinds of news outlets to get quick updates about what’s going on in the world. Being active on social media is the perfect way to get in front of millennial homebuyers. Post about your listings, open houses, successes, goings-on in your office and more. Keep the content varied and interesting. Millennials will follow you. They are used to following the businesses they frequent, such as hair salons, restaurants and local bands.

Provide Reliable Reviews

Since the internet is inundated with reviews, millennials know they can’t trust all of them. That’s why you need to provide reviews in more than just a written format. If you can get a past client to submit a video testimonial, it will come off as much more authentic than a written review that could have been faked easily.

Not only that, but make sure your business website as well as your Facebook and LinkedIn pages have verifiable reviews.

Be an Educational Resource

A great way to promote yourself to millennials is to be a real estate resource for them; position yourself as a voice of authority in the industry to increase your clout and gain their trust.

Millennials spend money on experiential learning, so give them just that. You can host events at your office or at a bar as a networking opportunity for newcomers to the area to get to know their local real estate agent. Or you can offer first-time homebuyer classes in person or online. Try offering a free webinar on buying a home and asking for a small donation or charging for any follow-up webinars. This gives your audience a taste for the kind of expert advice you can offer and will make them more apt to pay for this type of content the next time around.

Be Consistent With Your Real Estate Newsletter

One of the best ways to stay top of mind with homebuyers from every generation is through consistently reaching out with your email newsletter. Millennials in particular are used to this kind of communication from businesses. Chances are they subscribe to lots of newsletters from companies they value.

Providing bimonthly eNewsletters featuring great content about real estate news and trends will give you an edge with millennial homebuyers. If you don’t have your own real estate newsletter yet, read here for everything you need to get started.

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