How to Set Goals and Reach Them as a Real Estate Agent

Successful real estate agents know the importance of setting goals for themselves. Since real estate agents are in large part responsible for their yearly earnings, setting realistic goals is part of ensuring that they can bring home the bacon. If you want to increase your real estate sales, you have to learn the right way to set goals and the appropriate action steps to complete them.

One of the biggest reasons real estate agents don’t achieve what they set out to do is because their objectives are too broad and they don’t know how to follow through. We’re here to help you narrow the focus of your goals and make sure that you reach them.

Put Your Real Estate Goals in Writing

Get your goals out of your head and onto the page. Use a notebook or Word document to write them down so they are not just floating in space. Writing down your goals sets them in stone so that they’re tangible objectives to shoot for.

Keep your goals realistic by thinking only one or two years ahead at first. Instead of writing down, Run a successful real estate business, narrow your focus to something you can achieve in six months or a year – for instance, Increase sales by 40% by 2019.

Quantify Your Real Estate Goals

Part of setting clear goals is assigning a numeric value to them so you know exactly what you’re reaching for.

Let’s use the last example, Increase sales by 40% by 2019.

Assigning numeric values to your goals allows you to reach higher success levels. If you simply write down, increase sales, that could be as easy as gaining one more sale than you did in the previous year. And that kind of goal setting will not make you satisfied. You will still be left wondering why your real estate business is not as successful as your competitors’.

Continually Read Over Your Real Estate Goals

Get in the habit of reading over your goals once you’ve written them down. It doesn’t do you any good to write them on a scrap of paper and place them in a drawer where they will be forgotten.

You should keep your goals in a place where you have to see them every day, such as sticky notes on your fridge, above your desk or on your computer’s desktop.

Looking at your goals daily will give you a sense of urgency and motivate you to take steps toward what you’ve set out to do.

Create Action Steps for All of Your Goals

Goals are useless if you don’t know what to do to achieve them. For each goal, write an action step or two to accomplish them. If your objective is to increase sales by 40% by 2019, here are a couple of action steps to take.

  • Reorganize my database of real estate leads.
  • Have two phone calls a day with new leads in my pipeline.

Once you act on your goals in these small ways, you’ll see some minor success and start to realize how the rest of your goal can come to fruition.

Hold Yourself Accountable for Your Goals

One of the best ways to hold yourself accountable for your goals is to share them with your team and/or colleagues. If you have other agents or an assistant on your team, let them know what your goals are. Making a public declaration of what you plan to do to grow your real estate business – or any business – has been shown to increase your chances of success because you now have people, besides yourself, who are counting on you. If you work in an office with other agents, spread the word about your 2019 goals – seek feedback and ask if they will help keep you on track.

Stay Organized and Connect with Your Sphere of Influence

Your real estate contacts should always be up to date and organized. If they aren’t, you will have a difficult time remembering who you have in your sphere of influence and at what stage of the moving processes they are in.

Maintaining your database of leads is a no-brainer if you want to increase sales or achieve other real estate goals.

HomeActions gathers all of your contacts from places like Facebook, LinkedIn, Twitter, Gmail, Yahoo and more and creates a spreadsheet of everyone in your sphere of influence in alphabetical order by what platform they came from.

Not only will HomeActions jump-start this process for you, we will then send a bi-weekly email newsletter to your real estate contacts on your behalf, using our database of hundreds of real estate articles. Click the button below to read more about HomeActions services and how we can help you achieve all of your goals this year.

Visit HomeActions.net today to start connecting on a regular basis with your real estate contacts and improving your real estate business.

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5 Digital Marketing Tips All Real Estate Agents Need to Know

It’s not just the real estate industry that’s going digital — almost every industry you can think of is taking the plunge. But digital marketing is especially essential for real estate agents because homebuyers are looking at websites like Zillow and Trulia as their first step toward finding a home.

They are also checking out social media to find inspiration for their dream home and recommendations for REALTORS®. That means you need to position yourself in front of these homebuyers online.

If you already have a real estate website and social media accounts, are you utilizing those spaces correctly in order to get leads? If you’re not keeping yourself abreast of how to improve your digital footprint, chances are you will get overlooked for agents that have a more robust online presence.

1. The Most Important Social Platforms for Real Estate

Some of the more important social platforms for real estate agents are Facebook, Instagram and Pinterest. If you don’t already have a presence on these platforms, get on them today. Your potential clients use social media to find referrals for all kinds of services, including real estate agents.

Social media is also where you should showcase the best of the best when it comes to images and videos of your listings. Always post high-quality images that highlight the best features of the homes you’re selling. The standard for content is very high these days, so a few grainy images won’t cut it. You will get buried by competition using professional-looking photos.

Hashtags

When you post content on social media, make use of relevant hashtags. This will help you get recognized by more users and increase your followers. You can easily research hashtags by typing in some keywords into the search bar on Twitter — such as “open house” (#openhouse) or “real estate agent” (#realestateagent) — and see what popular posts come up and take note of other hashtags they’re using. Then you can incorporate those hashtags into your own social posts.

2. Paid Advertising to Promote Your Real Estate Business

Consider paid advertising using Facebook Ads or Google AdWords pay-per-click (PPC) online advertising.

Facebook Ads

Facebook makes it easy for you to “boost” a post, whereby you put a certain dollar amount behind a post. You choose your budget and the audience you want your post to target. For instance, you can target buyers or sellers based on location or demographics, or even their hobbies and behaviors.

Boosting a post on Facebook ensures that your message gets in front of the right people.

Google AdWords

You should also consider Google AdWords pay-per-click (PPC) advertising for your real estate website. It’s a way of advertising your website on Google so that it appears at the top of the page when users search for different keywords, such as “homes for sale,” “local realtors” or “open house.” Every time someone clicks on your ad, leading them to your website, you pay Google a fee.

There are still things you want to do to get organic traffic to your site, which we’ll go over, but PPC is a way to bring in additional paid traffic through advertising.

3. Make People Come Back to Your Website

Make sure that your real estate website is easy to navigate and a place where users want to return. Start by making sure all your images look professional. If you have pictures of yourself or your business, these photos need to be high quality. First impressions matter, and potential clients will choose another Realtor over you if their website looks more professional.

Content Creation

Another way to keep people coming back to your site is to create content that interests them. You could post weekly blogs about the real estate industry or certain markets. You could also blog about open houses, listings, up-and-coming neighborhoods and more. Try mixing up the content with some charts, videos and infographics. Creating interesting content will keep users engaged.

4. Collect Emails

The purpose of your digital efforts is to get leads, so you need to give users the option to provide their email addresses. In marketing, a squeeze page or landing page is where you collect the email addresses of those who visit your website.

Make an Offer

A squeeze page should act as an offer to the user that requires them to input their email. This could be in the form of an e-book, e-newsletter or an estimate on the value of their home. Whatever the offer is, make sure it’s essential for them to give out their email in order to receive the special gift.

5. Use Website Analytics Tools

The only way to know whether your website is working is by tracking views and the behavior of users on your site. How long are they staying on your site? How many unique visitors are you getting a month? Are users visiting your site and then navigating away almost instantly? The easiest way to track this is with a tool like Google Analytics. Google makes it easy for new marketers to learn how to use their features, which you can read about here.

Once you understand some basics of website analytics, it’s simple to start developing your website around what users want to see. Perhaps your site isn’t user-friendly enough. Maybe your content isn’t as engaging as your competitors’ content. Tracking the analytics of your site will help you identify and fix these issues.

We always recommend making sure you have a digital footprint because most of your clients will hear about you through the web. A great way to get started is by following these guidelines and signing up for biweekly real estate email newsletters. We make it easy for you by writing email newsletter articles and sending them out to your sphere of influence on your behalf. Check us out today!

Visit HomeActions.net today to start connecting on a regular basis with your real estate contacts and improving your real estate business.

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SURVEY: Do you keep houseplants in your home?

We surveyed our readers to find out if they keep houseplants in their homes

HomeActions newsletters are distributed by over 5,000 real estate professionals reaching over 3 million email newsletter readers every two weeks. This week, we’re polling our readers to find out if they keep houseplants in their homes. Find out how they responded to our September 2018 survey.

> View August Survey Results > View All 2018 Surveys