Take Control Of Your Email Marketing With Our Metrics & Reporting Features

We empower you with data on every member of your email marketing database. We can show you who opened your email newsletter, which articles they clicked and when the articles were read. We give you meaningful, easy to understand reports and metrics that help you track your results and hone your campaigns.

Monitor your success and connect with warm leads generated by your digital marketing.

Metrics & Reporting Tools For Your Email Marketing


Our reporting tools show you detailed data, such as:

  • Snapshot Reports – A summary of launch results
  • Recipient activity – An overview of who opened, clicked, etc.
  • Opens & Clicks Over Time – Time of day and dates associated with reader activity
  • Member Feedback – An overview of members who responded to article feedback
  • Bounce Summary – A look at who didn’t receive your launch and why
  • Survey Responses – Reporting on customized or built-in article surveys
  • Lead Triggers – Quickly see all who triggered lead alerts
  • Unsubscribe Activity – View those who unsubscribed from your marketing
  • DMZ Reports – Comprehensive (and confidential) benchmarking statistics comparing your digital marketing efforts to other IndustryNewsletters users


Generate More Leads With Lead Trigger Articles


Our Lead Trigger feature turns your email newsletter into a lead generation powerhouse. Lead Triggers give you the ability to directly connect with interested newsletters readers in real time. Our Content Library houses a selection of Lead Trigger Articles you can quickly and easily choose for publication in your newsletters. The topics and content of these articles are meant to provoke the interest of prospects or clients who may be considering your services. When a Lead Trigger Article is clicked and read, you’ll automatically receive an email alert detailing who read the article and how to contact them. Additionally, we give you the option to turn any article you choose into a Lead Trigger with just a few simple clicks.
Generate More Leads With Lead Trigger Articles
Track Email Marketing Efforts With DMZ Reports

Track Email Marketing Efforts With DMZ Reports


What are DMZ Reports? DMZ stands for Digital Marketing Z-score. It is a monthly report that looks at critical aspects of digital marketing when using the HomeActions platform. Key statistics, such as number of contacts, open rates, click rates, and trigger articles as well as others, are blended together to develop an algorithm to called a DMZ-score. The HA DMZ-score is based on a 10-point scale. Once we obtain your DMZ-score, we can then roll up the scores by region to give you comparative benchmarks. We can also compare your score to all other HomeActions users. The fundamental idea is to help you see how you are doing on critical success factors within digital marketing.


Tracking Email Marketing Member Record Leads With Mini-CRM Tools


We take a deeper dive into your reporting to tie all your email metrics to your individual subscribers. When you access your member records, you can not only view their click activity, but you can also create follow up messages and track correspondence with your leads right from within the member list of your HomeActions Dashboard.
Tracking Email Marketing Member Record Leads With CRM Tools
Track Your Real Estate Email Newsletter Customizable Survey Results

We Track Your Customizable Article Survey Response History


Whether your surveys are the default option or customized, we will email you a notification with the details of your readers’ survey responses as a reminder for you to follow up on your warm lead. We give you the survey response details along with your reader’s contact information. You have the option to receive this information automatically or in a daily digest. We also track your survey response history within your reporting and metrics tools.