Create Warmer Leads With Lead Generation Tools

Our Lead Generation Tools boost your email marketing efforts by getting you connected with your digital newsletter readers.


Real Estate Email Newsletter Lead Trigger Article Email Alert

Real Estate Email Newsletter Lead Trigger Articles


Our Lead Trigger feature turns your email newsletter into a lead generation powerhouse. Lead Triggers give you the ability to directly connect with interested newsletters readers in real time.

Our Content Library houses a selection of Lead Trigger Articles you can quickly and easily choose for publication in your newsletters. The topics and content of these articles are meant to provoke the interest of prospects or clients who may be considering your services. When a Lead Trigger Article is clicked and read, you’ll automatically receive an email alert detailing who read the article and how to contact them.

Additionally, we give you the option to turn any article you choose into a Lead Trigger with just a few simple clicks.



Get Leads Delivered Right To You With The Neighborhood360 Feature


When Neighborhood360 tools are integrated right into your email newsletter, you’ll always know when one of your contacts is interested in learning about the estimated value of their own property or other properties.

You’ll get notified in real time (or in a daily digest) every time your readers complete the Neighborhood360 request form. This interactive email marketing tool helps you read the minds of your entire sphere of influence by connecting you with those who may be entering the market.

Get Leads Delivered Right To You With The Neighborhood360 Feature
HomeActions Customizable Article Survey Tools For Your Email Marketing Newsletter


Customizable Article Surveys Let You Track Who Is Interacting With Your Email Newsletter


We automatically add basic survey questions to the closing of each of your articles, even your custom content. We ask each of your readers:

  • Is this article valuable to you?
  • Is this item worth sharing with others?
  • Can you see this item helping you with home ownership?
  • Do you know someone thinking of selling or buying a home?
  • Are you thinking about buying or selling a home?
  • Additional comments…

This gives you the ability to find out which of your readers are truly engaging with your content. Plus, we email you a notification with the details of your readers’ survey responses as a reminder for you to follow up on your warm lead.


Monitor Leads Using Metrics & Reporting Tools

We empower you with data on every member of your email marketing database. We can show you who opened your email newsletter, which articles they clicked and when the articles were read. Click the link below to learn more about our Metrics & Reporting Tools.

HomeActions Real Estate Email Newsletter Metrics

Manage Leads Using Mini-CRM Tools

The HomeActions database is connected to every interaction generated by your newsletter. Our platform can drill down and give you the click activity associated with each member of your database. Click the link below to learn more about our Mini-CRM Tools.