The HomeActions Lead Activity Portal
It’s time to enter your new real estate lead portal.
Your Hub For Leads: The HomeActions Real Estate Lead Activity Portal
Email marketing is an excellent way to drive leads to you, but we understand it can be a challenge to hunt down and track all your real estate email marketing leads.
That’s why we created the Lead Activity Portal to be your one-stop hub for lead tracking.
Now you can track, manage and respond to your leads all from one area of your email marketing platform. You’ll also get automated lead alerts sent to you via email or text message alerting you every time you get a new lead.
Every Lead From Your Real Estate Email Marketing In One Place
Plus, we email or text you when new leads come in so you’re always updated on new potential clients.
Enter the Lead Activity Portal in your HomeActions Dashboard and connect with leads generated by surveys, click-through alerts, Interactive Content and Lead Trigger Articles.
Every time one of your contacts becomes a warm lead, we send you detailed instant (or daily) alerts with an overview of what information was accessed, who the person is and how to reach each of them.
You can contact your new warm leads right away while you are in your Lead Activity Portal. Plus, you have the ability to record your interactions using CRM tools build into the platform.
How We’re Generating Easy Leads For You
Lead Trigger ArticlesEvery newsletter launched by the HomeActions platform automatically includes unique Lead Trigger Articles in the very first article slot.
These articles give you the crystal ball you’ve been looking for. They have been designed and written to pique the interest of potential buyers and sellers. Click-through activity on these articles gives you an automatic warm lead, or at a minimum a conversation starter.
We’ll email or text you in real time when your readers click on these articles, plus we save all your Lead Trigger Article click-through data in your Lead Activity Portal.
We also give you the ability to turn ANY article you want (even your own custom articles) into a Lead Trigger Article with one simple step.
Interactive Content LeadsAnother way we put your lead generation strategy on auto-pilot is through Interactive Content like our Neighborhood360 feature.
With the Neighborhood360 feature integrated right into your email newsletter, you’ll always know when one of your contacts is interested in learning about a local neighborhood while researching properties.
This email marketing tool helps you read the minds of your readers and connect with meaningful warm leads.
This content is more than just an article, and readers can access their interactive options by completing a form. You’ll get notified in real time (or in a daily digest) every time your readers complete the form. Plus, you can also follow up with every Interactive Content lead through your Lead Activity.
Leads From Article Surveys
Every HomeActions article contains a survey in the closing. When readers interact with your built-in article surveys, you get new leads for follow-up. Viewing your survey responses through your Lead Activity Portal shows:
- Which questions are being answered
- Who is responding to your surveys
- Which articles your readers are responding to
Your Lead Activity Portal also gives you the opportunity to reach out and follow up on survey response with one click to the orange email icon on the far right side of your portal.