Track And Manage The Success Of Your Real Estate Marketing With Digital Marketing Z-score Reporting

We give you comprehensive (and confidential) benchmark statistics comparing your digital marketing efforts to other HomeActions users.

Track Email Marketing Efforts With HomeActions DMZ Reports

Benchmark Reporting To Track Your Digital Marketing Strategies


The Digital Marketing Z-score Report is a monthly report that looks at critical aspects of digital marketing when using the HomeActions platform.

Key statistics, such as number of contacts, open rates, click rates, and trigger articles as well as others, are blended together to develop an algorithm to called a Digital Marketing Z-score.

The Digital Marketing Z-score Reports is based on a 10-point scale. Once we obtain your score, we can then roll up the scores by region and industry to give you comparative benchmarks. We can also compare your score to all other HomeActions users. The fundamental idea is to help you see how you are doing on critical success factors within digital marketing by benchmarking.