Engaging Real Estate Marketing Content To Help You Stay In Touch With Your Clients And Prospects

We understand it takes time to create timely, informative email newsletter articles. That’s why we provide you with relevant ready-to-go content in these categories:

Interactive Content For REALTORS®

HomeActions Interactive Content Features are designed to automatically drive leads right to you.


Real estate newsletter example with Neighborhood360 feature

Neighborhood360

Your readers get the scoop on any neighborhood while you get leads delivered right to you with the HomeActions Neighborhood360 Interactive Content feature. When Neighborhood360 tools are integrated right into your email newsletter, you’ll always know when one of your contacts is interested in learning about the estimated value of their own property or other properties. You’ll get notified in real time (or in a daily digest) every time your readers complete the Neighborhood360 request form. This interactive email marketing tool gives your readers detailed property and neighborhood information and helps you read the minds of your entire sphere of influence by giving you detailed information about readers who are researching a neighborhood or property.


Standard Content For Real Estate Newsletters


You don’t have to lift a finger – we’re writing your real estate articles for you.

HomeActions Standard Articles are written on a variety of topics that interest homeowners, including:

  • Home Improvement
  • Outdoor Improvements
  • Home Décor
  • Finance
  • Tax
  • Insurance
  • Mortgages
  • And more

These articles launch automatically with each edition of your real estate newsletter so you’ll never have to worry about what to say in your newsletter. We also periodically feature informative videos so you can showcase easily consumable, visually appealing content for your readers.


Check out a sample article in each of the categories below to get an idea of the type of content you could be sharing in your email newsletter:

Videos

Your newsletter readers could be receiving information like this on the severity of wind damage. Our Special Video Reports offer a wide variety of engaging information for your readers.

Outdoor Improvements

When it comes to maintenance, the exterior of your home can sometimes be ignored. Offer your readers helpful DIY and Maintenance tips with content that gives them Outdoor Improvement guidance.

Finance, Tax, Insurance and Mortgages

Our Finance, Tax, Insurance and Mortgage articles offer your readers practical insights and useful information about protecting their home and smart finance insights like how to quickly pay off a mortgage.

Home Decor

Redecorating can be a major hassle. With our Home Decor articles, we offer a wide variety of design ideas and smart renovating tips so your readers get inspired to create their ideal living space.

Home Improvement

What are the best renovations to make? What kind of home technology is a good investment? Keep your readers informed on how to boost the resale value of their home with smart home improvement insights.

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Real Estate Content Library


We understand it takes a lot of time and planning to create informative email newsletter articles that help you reach your target markets, generate leads, and keep readers interested.

That’s why we created the HomeActions Content Library as your writer’s block and lead generation solution.

Our team of professional writers has crafted hundreds of articles in dozens of categories so you’ll never run out of unique articles for your newsletter.

Access our Content Library and choose from a wide variety of categories to augment your communications.

HomeActions Real Estate Content Marketing Library Categories Overview
  • Lead Trigger Articles
    • Buying
    • First-Time Homebuyers
    • Investing in Real Estate
    • Retirement
    • Selling
    • Vacation Buyer
    • Vacation Seller
  • Target Markets
    • Adult Communities
    • CIRAs
    • Commercial Real Estate
    • Condos and Co-ops
    • Distressed Properties
    • Luxury
    • Managing Investment Property
    • New Homes
    • Shore Homes
    • Urban
    • Vacation Homes
  • General Purpose
    • Home Improvement
    • Home Improvement–Bathroom
    • Home Improvement–Bedroom and Living Room
    • Home Improvement–Kitchen
    • Home Improvement–Outdoors
    • Insurance, Finance and Financial Planning
    • Seasonal
  • General Library
    • Favorites
    • Monthly Greetings
    • Sample Subject Lines
    • Welcome Messages
    • Light & Fun
    • Psychological Health
    • Food and Drink
    • Physical Health
    • Recipes

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Real Estate Lead Trigger Articles

Imagine being able to read the minds of buyers and sellers. Lead Trigger Articles give you the crystal ball you’ve been looking for so you can get more leads from your real estate marketing.

Lead Trigger Articles are a unique series of articles in our Content Library that are designed and written to peak the interest of potential buyers and sellers and deliver you an alert with every click. This gives you an automatic warm lead, or at a minimum a conversation starter. Plus, we give you the ability to turn ANY article you want (even your own custom articles) into a Lead Trigger Article with one simple step.

View some examples of our Lead Trigger Articles below.

Lead Trigger Article Categories:

 

  • Buying
  • First-Time Homebuyers
  • Investing in Real Estate
  • Retirement
  • Selling
  • Vacation Buyer
  • Vacation Seller

Buying

Our “Buying” articles will be sure to give your readers all the information they need about purchasing their dream home, and you’ll get notified with detailed lead alerts every time your readers click on articles in this category.

Selling

Get all the information you need on how to get your property ready to go on the market. With our “Selling” articles, your readers will be ready to sell their home in no time. Plus, you’ll be alerted when readers click on this content.


Real Estate Target Market Articles

We recognize that agents are located in different parts of the country and have many different markets they serve. That’s why the HomeActions digital marketing platform includes Target Market Articles. These professionally written articles are focused on specialized topics, such as luxury homes, distressed properties, vacation homes, adult communities, and others.

All you have to do to start reaching your unique markets is review these articles, decide which ones you want to use, then publish an article in your upcoming email newsletter launches. It’s really that simple. Plus, we give you the ability to set lead alerts on any of your Target Market content with one simple step.

View some examples of our Target Market Articles below.

Target Market Article Categories:

  • Adult Communities
  • CIRAs
  • Commercial Real Estate
  • Condos and Co-ops
  • Distressed Properties
  • Luxury
  • Managing Investment Property
  • New Homes
  • Shore Homes
  • Urban
  • Vacation Homes

Adult Communities

There are many things your clients need to consider when choosing the right 55+ community. Our Adult Community articles will help guide your readers through the process.

Commercial Real Estate

Do you have a group of commercial clients? Help them learn everything they need to know about commercial properties with our Commercial Real Estate articles and you’ll nurture relationships that lead to future sales.


General Purpose Real Estate Content

Real Estate Marketing Content

Home Improvement

Help your readers stay informed on a wide variety of home improvement issues, such as home security tips and hiring home contractors with our Home Improvement articles.

General Library

Our General Purpose Articles include categories such as Home Improvement and Insurance, Financial Planning, and others. Here’s a full list of our general content categories:
  • General Purpose
    • Home Improvement
    • Home Improvement–Bathroom
    • Home Improvement–Bedroom and Living Room
    • Home Improvement–Kitchen
    • Home Improvement–Outdoors
    • Insurance, Finance and Financial Planning
    • Seasonal
  • General Library
    • Favorites
    • Monthly Greetings
    • Sample Subject Lines
    • Welcome Messages
    • Light & Fun
    • Psychological Health
    • Food and Drink
    • Physical Health
    • Recipes

Insurance, Finance And Financial Planning

With our Insurance, Finance, and Financial Planning articles, your readers will get the info they need to help them paying off debts, view their credit scores, choose the right insurance, and more.


OnTarget Email Message Templates For Real Estate Communications


OnTarget is an email blast tool that comes stocked with a library of built-in templates you can use to easily create custom newsletter articles and OnTarget messages.

Hundreds of newsletter article and email blast templates in over a dozen different categories are available for your use in the HomeActions Content Library in the following categories:

  • About Our Team
  • Announcements – General
  • Community Involvement
  • Event Invitations
  • Featured Listings
  • Holiday & Seasonal Templates
  • Just Sold
  • Local Info – Facts About Our Town
  • New Listings
  • Open House
  • Referrals
  • Testimonials
  • Thank You
  • Virtual Tours
  • Welcome Message Templates
OnTarget Featured Property Real Estate Email Templates
Reduced, In-town, just listed, exclusive and coming soon featured properties real estate newsletter template
Thanksgiving email template

Christmas email template

Libraries of Graphics, Banners and Images For Real Estate Email Newsletters



Banner Library


Our Banner Library houses over 4,000 banners for use in your newsletters. The Banner Library is searchable by banner title, description, keyword, and category. We give you the ability to easily browse and choose your favorite topic and design in the following categories:
  • Amortization Calculator
  • Community Events & Local
  • Featured Listings
  • Foreclosures & Distressed Properties
  • Home Value Estimate
  • MLS Search
  • Mortgages
  • New Construction
  • New Listings
HomeActions Banner Graphics Library
  • Open House
  • Property Search
  • Ready to Buy
  • Ready to Move On
  • Ready to Sell
  • Referrals
  • Retirement
  • Testimonials
  • Virtual Tours
  • General
    • About Us, Meet the Team
    • Client Login
    • Client Portal, File Upload
    • Consulting, Advisory Services
    • Contact, Connect, Contact Us, Get in Touch
    • Events, Seminars, Webinars
    • Home Page
    • Industries Served
    • Press Releases
    • Report Download
    • Request a Consultation, Let’s Talk
    • Resources & Tools
  • Holiday & Seasonal
    • January – February Holidays & Events
    • March – April Holidays & Events
    • May – June Holidays & Events
    • July – August Holidays & Events
    • September – October Holidays & Events
    • November – December Holidays & Events
  • Social Media
    • Blog, RSS
    • Facebook
    • Google+
    • Instagram
    • LinkedIn
    • Pinterest
    • Twitter
    • YouTube


HomeActions Images Library

Image Library


Our Image Library comes stocked with over 2,700 real estate, home maintenance, outdoor living, seasonal, holiday, and many other image options for use in your email marketing. Plus, we’re adding more new images to our system every day so you’ll always have fresh options. Our simple search function makes it easy for you to find images by title, description, and keyword. With just a couple clicks, you can easily include images from our library in your OnTarget email blasts or newsletter articles. Plus – we give you the ability to store and keyword tag any of your own images in the My Images section of your Image Library.