SURVEY: How much of your home’s furniture did you buy online?

We surveyed our readers to find out how much of their home’s furniture was purchased online.

HomeActions newsletters are distributed by over 5,000 real estate professionals reaching over 3 million email newsletter readers every two weeks. This week, we’re polling our readers to learn about their online furniture shopping. Find out how they responded to our March 2018 survey.

> View Survey Results

SURVEY: What kind of window treatments do you use in your home?

We surveyed our readers to find out what kind of window treatments they prefer to use in their homes.

HomeActions newsletters are distributed by over 5,000 real estate professionals reaching over 3 million email newsletter readers every two weeks. This week, we’re polling our readers to learn about their window treatment preferences. Find out how they responded to our February 2018 survey.

> View Survey Results

zipLogix™ and HomeActions Partner to Create Client Marketing Solution for zipForm® Users

New integration enables zipForm® Plus users to transfer client data directly into marketing materials

zipLogix™ and HomeActions LLC, an e-prospecting and client relationship platform for real estate agents, today announced the integration of HomeActions within the zipForm® Plus forms platform. Additional marketing tools will soon be at the fingertips of zipForm® Plus users, thanks to zipLogix™’s latest partnership. HomeActions’ subscribers will be able to take advantage of an integration that connects their zipForm® Plus data to marketing activities.

This integration creates access to the HomeActions marketing platform within zipForm® Plus, delivering the functionality that leverages an agent’s current client data. The HomeActions platform is built for real estate and allows users to build out a robust marketing plan with the right tools. The zipForm® Plus integration enables users to push client data to the HomeActions platform to streamline workflow.

“Partnering with HomeActions enables us to provide our customers with the marketing tools they need to help increase their real estate business,” said zipLogix™ Chairman of the Board Mark Peterson. “By connecting zipForm® Plus to the HomeActions platform, real estate agents can seamlessly transfer client data to their marketing activities.”

“With this arrangement, the whole is greater than the sum of its parts,” said Barry Friedman, CEO and Co-Founder of HomeActions. “Real estate agents will get the best of both worlds: the extraordinary efficiency of zipForm® Plus transaction management and the database and communication system that comes with HomeActions.”

SURVEY: Where will you go on your next family vacation?

Where will you go on your next family vacation? We surveyed our readers to find out what they think.

HomeActions newsletters are distributed by over 5,000 real estate professionals reaching over 3 million email newsletter readers every two weeks. This week, we’re polling our readers about potential family vacation spots. Find out how they responded to our January 2018 survey.

> View Survey Results

SURVEY: Should homeowners upgrade their kitchens before selling their homes?

Should homeowners upgrade their kitchens before selling their homes? We surveyed our readers to find out what they think.

HomeActions newsletters are distributed by over 5,000 real estate professionals reaching over 3 million email newsletter readers every two weeks. This week, we’re polling our readers about kitchen remodeling prior to home sales. Find out how they responded to our January 2018 survey.

> View Survey Results

5 Power-packed Tips to Maximize Your Social Media Content in Minimum Time

You’re strapped for time, but you still have a social media presence to maintain. What is a savvy marketer to do? Here are five smart tips for getting the most bang out of the time and effort you invest in posting content to your social networks.

1. Repurpose Existing Content

Use content from your newsletter launches, blog posts, or other online resources to maximize its exposure and stretch your resources. Repurposing content is a logical way to make your social media marketing work smarter, not harder. Plus, when you drive social visitors back to your existing content, you’re creating more opportunities for prospects to find your company.

Beyond social media, there are a ton of ways you can maximize the life and exposure of your content. Consider a single newsletter article, and imagine that it could find new life as:

  • A blog post
  • An infographic
  • Multiple social media posts
  • A call-out quote that becomes a social media graphic
  • A chapter in an e-book
  • A video discussion or podcast

The sky is the limit. Be creative, and consider all the ways you can stretch the life of your content to consolidate your resources, be more efficient with your time and maximize the exposure of your key articles.

2. Be Selective When Choosing Social Networks

More is not necessarily better when it comes to social media. It pays to be choosy about which social networks your company decides to use. Consider your target market. What networks are your clients and prospects most likely to visit? Before you build a profile on the latest and hottest social network, take a look at the demographics of their typical users, and make sure you will find your audience on that network. You should also be sure you have the time and man-power to post consistently and respond to activity on any network you choose.

3. Use a Social Media Management Tool

Social media managers, like Hootsuite, SocialOomph, TweetDeck, SocialPilot, and others, offer a simple way to post your content to multiple platforms or profiles at once. With these tools, you won’t need to log in and out of multiple social networks. Instead, you can post to multiple platforms simultaneously in one step. Plus, you’ll have the ability to schedule out future posts and monitor activity from one central hub.

4. Instill a Weekly Routine of Scheduling Posts for the Week Ahead

Block out roughly 30 to 45 minutes once per week as time devoted to setting up your social media posts for the week ahead. This simple, effective habit allows you to get ahead of the game so you;’re not worrying about updating your social networks on a daily basis.

5. Set Aside Specific Times Each Day for Quick Social Maintenance

You’ll want to respond to comments from followers and be aware of your social media interactions, but keep in mind that social media can be distracting. Instead of being bogged down in minute-to-minute monitoring, dedicate a specific time (or times) each day for monitoring and responding to social activity. Usually brief morning and lunch hour check-ins are sufficient. This process will help you minimize social interruptions and become more efficient with your social media time management.

Start with the five simple tips, then use your social metrics and reporting tools to gauge the impact of your efforts. You’ll find that following these simple tips helps you maximize your impact with more productive, efficient strategies.

LinkedIn for Business: 6 Easy Steps to Get More Connections

We all know that having a personal LinkedIn profile and one for your business is essential to your social media goals. But merely setting up profiles and forgetting they exists won’t help your efforts. There are some relatively simple things you can do to make your pages more interesting to your LinkedIn community.

First and foremost, you should ensure that your personal LinkedIn profile lists your business as your current employer. When people view your profile, your current employer is among the first few pieces of information displayed, making this an important connection back to your business page. Another step toward boosting engagement is increasing your connections. Having a solid following on your LinkedIn page will help you reach more potential clients; however, procuring these connections isn’t always intuitive.


LinkedInHere are six strategies that will help you increase your professional connections.


1. Compose Daily Status Updates

Being active on LinkedIn as a whole will help to increase your connections. The best way to stay present is to make sure you post at least one status update every day. This tip holds true for both personal and business pages. But don’t post just any old thing, share a link about something relevant to your business, industry or community. Having a consistent presence on LinkedIn will give users an opportunity to stay updated on your business, and relevant posts give your followers a reason to visit your page in general.


2. Send a Personalized Message to Connect Once a Day

There are two steps to this tip. First, make sure you’re reaching out to potential connections that are personally known to you or with whom you have a friend or colleague in common. A good place to start is by utilizing LinkedIn’s “Alumni” feature, where you can find fellow LinkedIn users that share your alma mater. Once you find a familiar individual you’d like to connect with, write them a personalized message to connect. Ditch the automated message that LinkedIn provides and write something that the other person knows you wrote specifically for them. Writing your own message increases the likelihood that they will accept your invitation.


3. Utilize LinkedIn’s Publishing Platform

LinkedIn’s publishing platform is a great way for you to position yourself in front of a wider audience. This tool allows you to post long-form posts, creating a string of three posts and accompanying images. These posts will be available to the entire LinkedIn audience and will appear on your profile under the “Posts” section. Not only will you have the ability to create professional looking long-form posts, but the reach of these posts is not limited to only your connections, giving every LinkedIn user the opportunity to discover your posts. You can also customize your own “about us” blurbs as the closing of your personal posts and link them back to your business profile.


4. Join Groups and Participate in Discussions

A great way to stay active in the LinkedIn community is to join groups that are relevant to your industry niche or philanthropic involvement. Pick a minimum of three groups, and stay active on a weekly basis. Membership in LinkedIn’s groups will help you to discover potential new prospects or referral sources. Furthermore, you should also make sure that you have a strong presence on these group pages. Try participating in group discussions or even initiating conversations on the page.


5. Comment on Your Connections’ Updates

A really simple way to garner more connections and nurture your existing professional relationships is to simply show interest in the people you are connected to on LinkedIn. If one of your connections posts a new job, comment to say congratulations. You can also respond to links they post or like their status updates. Displaying your interest in your connections’ professional achievements will brand you as a valuable member and make others want to connect with you.


6. Endorse Others

Endorse others for the skills that you admire. This is another way to increase your credibility, build relationships and demonstrate the value you add as a connection. In order to gain new followers, you should have a track record of being an asset to your current connections. When others endorse you, send them a personal message to thank them.

All of these tips will assist you in attracting more people to your personal and business LinkedIn pages and give you more opportunities to increase connections. Having an active presence is the key to success.

Look for our next post, which will go in depth on the type of posts you should be sharing, breaking down exactly which ingredients create the most effective posts.