zipLogix™ and HomeActions Partner to Create Client Marketing Solution for zipForm® Users

New integration enables zipForm® Plus users to transfer client data directly into marketing materials

zipLogix™ and HomeActions LLC, an e-prospecting and client relationship platform for real estate agents, today announced the integration of HomeActions within the zipForm® Plus forms platform. Additional marketing tools will soon be at the fingertips of zipForm® Plus users, thanks to zipLogix™’s latest partnership. HomeActions’ subscribers will be able to take advantage of an integration that connects their zipForm® Plus data to marketing activities.

This integration creates access to the HomeActions marketing platform within zipForm® Plus, delivering the functionality that leverages an agent’s current client data. The HomeActions platform is built for real estate and allows users to build out a robust marketing plan with the right tools. The zipForm® Plus integration enables users to push client data to the HomeActions platform to streamline workflow.

“Partnering with HomeActions enables us to provide our customers with the marketing tools they need to help increase their real estate business,” said zipLogix™ Chairman of the Board Mark Peterson. “By connecting zipForm® Plus to the HomeActions platform, real estate agents can seamlessly transfer client data to their marketing activities.”

“With this arrangement, the whole is greater than the sum of its parts,” said Barry Friedman, CEO and Co-Founder of HomeActions. “Real estate agents will get the best of both worlds: the extraordinary efficiency of zipForm® Plus transaction management and the database and communication system that comes with HomeActions.”

HomeActions Ranks Most Popular Topics of 2017

HomeActions LLC (HA) and IndustryNewsletters (IN), which send out newsletters on hundreds of topics, have compiled lists of the topics their 3.6 million readers found most compelling in 2017. The results provide startling insights into what consumers are interested in.

HA is an e-prospecting and client relationship platform for real estate agents, and its IN division serves the accounting, payroll, PEO and legal estate planning markets.

Top 10 Real Estate Articles

  1. The 5 Home Improvements That Give the Best ROI
  2. Must-know Tips for Arranging Your Linen Closet
  3. How to Finish Your Basement Right!
  4. The Ultimate Spring Cleaning Checklist
  5. 4 Old-school Kitchen Design Trends That Need Updating
  6. The 4 DIY Bathroom Upgrade Errors
  7. How to Keep Your Home Cleaner
  8. 10 Fun Home Technology Gadgets
  9. 3 Trends in Kitchen Hardware to Keep an Eye On
  10. 4 Common Items That Start Home Fires

“What makes you more comfortable in your home?” asked Barry Friedman, CPA, founder and CEO of HA and IN. “What makes your home more efficient? And most important, what makes your home more valuable? Homeowners have their eye on the bottom line, which is why the ROI story was number one.”

Top 10 Accounting/Finance Articles

  1. Big Changes in Social Security and Retirement Plans for 2018
  2. Who Gets Copies of the Will?
  3. How to Divide Things, Not Families
  4. How Does the Gift Tax Work?
  5. How to Avoid the Big Estate Planning Errors
  6. When It’s Time to Take Money Out of Retirement Plans
  7. New Pension Plan Limitations Announced
  8. How to Leave a House to Heirs
  9. How to Leave Your Indivisible Wealth to Your Heirs
  10. Should You Put Your House in a Trust?

“This list shows people are focused on achieving a financially comfortable future for themselves and their families,” said Friedman. “There’s no surprise that the major changes in 2018 caught everyone’s attention!”

Top 10 Business Payroll Articles

  1. Big Changes in Social Security and Retirement Plans for 2018
  2. Bracket Changes and More From the IRS
  3. Giving Your Employees All the Vacation They Want
  4. Must-have Items for an Employee Handbook
  5. Don’t Ask Job Candidates These Questions!
  6. Being on Time: How to Handle the Unpunctual
  7. Overtime Pay: Up to Speed on the Details
  8. Benefits You May Not Have Thought About
  9. How to Make Annual Reviews Work
  10. Take a Look at the New HSA Plan Limits

“In this low-unemployment era, businesses are looking for ways to attract and retain employees,” said Friedman. “Articles on job interview techniques, effective management, legal responsibilities and employee benefits all did well.”

Top 10 Legal Estate Planning Articles

  1. Nursing Homes: Not the Only Option
  2. Big Changes in Social Security and Retirement Plans for 2018
  3. Adult Communities: The Pros and Cons
  4. Why Nursing Homes Are Not Always Necessary
  5. How to Keep Assets Safe for the Long Term
  6. Setting the Stage for Your Own Funeral
  7. Who Gets Copies of the Will?
  8. The Ins and Outs of a Living Trust
  9. How to Divide Things, Not Families
  10. How Does the Gift Tax Work?

“This list shows an increasing concern for the finances of estate planning, as well as the practical and emotional concerns,” said Friedman. “There are three stories on living arrangements for the elderly, an issue that will only become more important with the aging of Baby Boomers.”

About HomeActions and IndustryNewsletters

HomeActions LLC and its IndustryNewsletters division are digital marketing and lead generation solutions with compelling content and interactive widgets for real estate agents, accounting firms, law firms, payroll bureaus, professional employer organizations, human resources and employee benefits companies, and other service providers.

The HomeActions/IndustryNewsletters platform provides automated prospecting and marketing delivered biweekly via email to a professional’s sphere of influence. The professionally written articles portray a range of professional trusted advisors looking out for readers’ interests. With instant lead access, CRM capabilities and robust predictive metrics, the system has the capability to generate real-time leads and top-of-mind awareness while nurturing relationships that lead to long-term success and more referrals.

HomeActions is a privately held virtual company that employs more than 35 people and is headquartered in Green Cove Springs, Florida. www.industrynewsletters.com and www.homeactions.net.

HomeActions and IndustryNewsletters Announce Major Improvements to E-Newsletters

HomeActions and its IndustryNewsletters division announce Version 3 of their exclusive e-newsletter product, putting it on the cutting edge of the e-newsletter industry. The companies provide professionally written articles and a system that lets a range of professionals send out e-newsletters to clients and prospects. They primarily serve real estate professionals, payroll companies, accounting firms and estate planning attorneys.

With Version 3, the newsletter system becomes even more customizable and user-friendly. Among the improvements:

  • A more contemporary look for the user interface, and a better design for tablets and smartphones.
  • A cleaner and more functional client dashboard that shows readership stats at a glance.
  • A completely revamped image system that lets users choose among three different sizes of images to put into their newsletters.
  • A smoother, more intuitive system to allow users to add their own content to company-provided content.
  • The ability to easily remove company-provided content and replace it with an article from extensive article libraries available to users.
  • The addition of a completely new Web banner library so users can easily find and post banners to make their newsletters even more useful.

And as always, help is just a click away. The system comes with an easy-to-use, automated help feature that lets users follow along step by step as the tool gives interactive answers to questions.

Barry J. Friedman, CEO of HomeActions, LLC

Barry J. Friedman, CEO of HomeActions, LLC

Barry Friedman, CPA, founder and CEO of HomeActions and IndustryNewsletters, said, “Our clients are busy and successful professionals, and they want a system that lets them communicate with their clients with perfect ease while providing sophisticated options — without any hassle. That has always been our goal, and with Version 3 our system is even better than ever.”

About HomeActions and IndustryNewsletters

IndustryNewsletters and HomeActions were founded by Barry Friedman, CPA, who managed many CPA firms for over 25 years and subsequently sold them to American Express. He then created BizActions LLC, which became the largest marketing e-newsletter company for CPA firms and payroll companies, and he sold that to Thomson Reuters in 2012. He has over 15 years’ experience in the email newsletter space.

HomeActions and IndustryNewsletters are virtual companies that employ more than 30 people. Both are headquartered in Green Cove Springs, Florida.

For more information, please visit our websites, HomeActions.net and IndustryNewsletters.com, or contact Richard J. Koreto, chief content officer, at 845-642-4314 or Email.

A Teachable Moment: Wildfires in Western States Are a Wake-Up Call for All Homeowners and an Opportunity for Realtors

An estimated 30,000 residents have fled their homes, and the western area wildfires have consumed over 1,000 residences. Many of these homeowners are now trying to piece together their possessions, bit by bit. It is estimated that nine out of 10 consumers who lost their homes did not have a current home inventory of all their possessions and home improvements. HomeActions President Albert Clark commented, “The loss of one’s home is traumatic enough, but now they have to go through the process of filling out insurance papers on what was destroyed, what it cost and where it was all purchased. The stage is set for lots of under-reporting and smaller insurance claims.”

Homeowners outside the disaster areas can learn from this tragedy and construct an entire home inventory of all contents and the physical structure. Homeowners and renters should be prepared for any type of home disaster, flood, fire or burglary.

HomeActions and Agents: Delivering the Message. HomeActions has uncovered the best-in-class (and free) home inventory system provided by the nonprofit Insurance Information Institute (III.org). Agents are promoting the home inventory resource in their biweekly HomeActions e-Newsletter that goes out to all the agents’ past clients, prospects and friends.

About HomeActions

HomeActions provides real estate agents with an end-to-end e-prospecting system. It involves building the agent’s database into a pipeline that is nurtured and protected (exclusive). HomeActions does it all for the agent who lacks the time, the systems and the engaging content. HomeActions currently delivers 4.2 million highly branded newsletters every month.

HomeActions is:

  • A Business Solutions Provider with the Leading Real Estate Companies of the World.
  • A Business Benefits Program Member with Century 21 Real Estate.
  • A Business Advantage Program Member with Coldwell Banker Real Estate.
  • A Select Services Member with ERA Real Estate. An Approved Supplier with Better Home and Gardens Real Estate.

HomeActions is headquartered in Green Cove Springs, Florida. For more information, please visit our website, www.HomeActions.net, or contact Richard J. Koreto, Chief Content Officer, at 845-642-4314 or through email. You can also contact Albert Clark, HomeActions President, at 570-510-3507 or through email.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/a-teachable-moment-wildfires-in-western-states-are-a-wake-up-call-for-all-homeowners-and-an-opportunity-for-realtors-300145156.html.

SOURCE HomeActions

Copyright (C) 2015 PR Newswire. All rights reserved

HomeActions Now Nurturing 2 Million Relationships for Agent/Subscribers

HomeActions Now Nurturing 2 Million Relationships for Agent/SubscribersHomeActions, an e-prospecting and client relationship service, announced it is now delivering timely, relevant news and widgets to 2 million consumers every two weeks.

HomeActions creates, delivers and tracks e-newsletters that are produced on behalf of 5,000 real estate agents. These highly branded and actionable reports include HomeActions’ compelling content but also can deliver agent-specific news such as new listings, open houses and local market reports. HomeActions works with its clients to securely upload all their contacts.

Once the newsletters are sent out, HomeActions provides actionable intelligence for its clients, letting them know which of the articles their readers find most engaging. Email addresses, once entered, become exclusive to the agent entering them.

“I’m thrilled to see us growing so fast,” said HomeActions founder and CEO Barry J. Friedman. “It shows not only that real estate agents are eager for high-quality newsletters to send out, but also that the readers clearly find the information we provide engaging and actionable.”

About HomeActions

HomeActions provides real estate agents with an end-to-end e-prospecting system. It involves building the agent’s database into a pipeline that is nurtured and protected (exclusive). HomeActions does it all for the agent who lacks the time, the systems and the engaging content.

HomeActions:

  • A Business Solutions Provider with Leading Real Estate Companies of the World
  • A Business Benefits Program Member with Century 21 Real Estate
  • A Business Advantage Program Member with Coldwell Banker Real Estate
  • A Select Services Member with ERA Real Estate and
  • An Approved Supplier with Better Homes and Gardens Real Estate

HomeActions is headquartered in Green Cove Springs, Florida. For more information, please visit our website, www.HomeActions.net, or contact Richard J. Koreto, Chief Content Officer, at 845-642-4314 or Email.

To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/homeactions-now-nurturing-2-million-relationships-for-agentsubscribers-300099520.html.

HomeActions Announces an Exciting New e-Prospecting Feature

HomeActions Announces an Exciting New e-Prospecting FeatureHomeActions listens to its clients, and is always adding improvements to make its services even more successful in enhancing agents’ digital marketing ROI by generating new leads, listings, buyers and sales.

Real estate clients were asking for a way to send time-sensitive announcements, like new listings and open houses, in between their biweekly newsletter launches. HomeActions responded with a new feature: OnTarget email blasts.

With OnTarget, real estate agents can send important email messages to their entire databases anytime they want. They don’t have to wait until the next newsletter to get the word out on:

  • Open house events
  • New listings and virtual tours
  • Important market news and updates

And real estate agents don’t have to be tech gurus or design experts to use this system — HomeActions does all the heavy lifting:

  • OnTarget emails are preformatted to automatically include the graphics, website links, social media links and contact information from the agents’ e-newsletters.
  • Agents have the ability to format the body of the OnTarget email and edit it, adding whatever text, images, links and tables they want.
  • The HomeActions system will track every link in the body of the OnTarget email. Real estate agents don’t need to take additional steps to shorten links or add link-tracking metrics.
  • HomeActions filters out problem emails, ensuring that OnTarget emails will never launch to unsubscribed members or bad email addresses.
  • Clients can preview your OnTarget messages online or in their inboxes before they launch to their contacts.
  • OnTarget emails can be launched right away or scheduled to launch at a future date and time of the agents’ choosing.
  • Finally, OnTarget is an economical add-on with a high ROI, costing only $10 per month or $100 per year.

About HomeActions

HomeActions provides real estate agents with a complete e-prospecting system that significantly increases their repeat and referral business. HomeActions clients can set up handsomely designed e-newsletters branded with their photos and logos, and can even choose from a selection of specialty articles from the HomeActions custom library. Once the newsletters are sent out to the agents’ prospects, HomeActions provides actionable intelligence for its clients, letting them know which of the articles their readers are finding most engaging.

Top national real estate agencies have top-producing associates using HomeActions. Top producers know that HomeActions’ advanced technology and compelling content foster relationships with homeowners, building the agents’ repeat and referral business and getting them more listings, buyers and sales. More than 2 million consumers receive the HomeActions newsletter every two weeks.

HomeActions is headquartered in Green Cove Springs, Florida.

For more information, please visit our website www.HomeActions.net or contact Lee T. Sowers, SVP Sales and Marketing, at 908-910-0605 or Email.

To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/homeactions-announces-an-exciting-new-e-prospecting-feature-300090393.html.

HomeActions Acquires ContactDirect

securityactions_macbook1HomeActions, the Power e-Prospecting System™ used by the nation’s top Realtors®, has entered into a definitive agreement to acquire newsletter company ContactDirect.net, Houston.

Closing of the acquisition is expected approximately Feb. 1, 2015. “The acquisition brings an expanded customer base to HomeActions, which our platform can easily manage,” said Barry Friedman, CEO of HomeActions. When the acquisition is complete, HomeActions will be sending approximately 4.0 million newsletters monthly on behalf of more than 5,000 Realtors®.

ContactDirect President Dan Davila will join HomeActions as a consultant, ensuring a smooth transition as ContactDirect customers migrate to the HomeActions Power e-Prospecting System ™.

Additional services ContactDirect customers will gain from the HomeActions platform include:

  1. Targeted content of interest to real estate niche customers including luxury, second home, investor, urban and condo.
  2. Trigger content that alerts Realtors® when someone in their sphere of interest is contemplating buying or selling.
  3. Ability to add their own content – up to six items including blogs, videos and features highlighting listings, sales and local market data.
  4. Exclusivity (other agents cannot email HomeActions to your customers).
  5. Custom newsletters for commercial and mortgage professionals.
  6. A Customer Support department open from 9 a.m. to 9 p.m. EST 7 days per week.
  7. No monthly limits on the number of email addresses Realtors® can add.

“HomeActions holds itself to the highest standards when it comes to business integrity, product quality and customer support,” Davila said. “I believe HomeActions will help my clients get to the next step in their growth plans.”

New Version 2.0 = Powerful Prospecting

New Version of HomeActions 2 Point 0 Equals Powerful ProspectingHomeActions has enhanced its powerful e-prospecting platform to give you 200+ new articles targeting the most common real estate niches as well as automatic article trigger alerts that tell you when a client is poised to enter the real estate market.

Agents can set article triggers so they’re automatically alerted in real time when a viewer clicks on featured listings, virtual tours, open houses or one of the content library articles created by HomeActions.

“These new additions to the professionally written HomeActions content provided in every edition will bring users more listings, buyers and sales,” said CEO Barry Friedman. HomeActions professionally written content has some of the highest open rates in the industry along with low unsubscribe rates.

The new Content Library articles can appear in any order and you can add your own local content to feature their open houses, listings, video tours, blog posts and commentaries.

Trigger and Target article topics include:

  • Home Buying
  • Home Selling
  • Vacation Home Buying
  • Vacation Home Selling
  • Investment Real Estate
  • Luxury
  • First-time Home-buyers
  • Condos and Co-ops
  • Shore Homes
  • Urban
  • 55+ Communities
  • Investment Property Management

Additional Enhancements Include:

  • Redesigned User Interface to work across more devices including iPads and Android tablets.
  • Added search menu to article list page to make content easier to find.
  • New dashboard layout with detailed summary graphs and faster access to data.
  • Simplified scheduling of articles – now schedule on same page.
  • Ability to quickly filter and sort member list.
  • Improved sorting when reviewing your uploaded members in spreadsheets.
  • Improved layout of images makes it easy to find that perfect image.
  • Completely redesigned images and banners modules to make additions easy.
  • More filtering options for images and banners to make easier to find the image you want.
  • Simplified the navigation by combining like items into singular menus.
  • Redesigned the Newsletter Settings module to make it more user friendly.