How To Post Your Email Newsletter Content To Blogs And Social Media

Do you have a great email article that is just begging to be shared on your social media business pages? You may be able to easily share your email articles directly from your marketing newsletter. Many email platforms allow you to post your email newsletter articles with just a few simple clicks.

Quick Tip: Create a Guest Record First

In order to produce links from your email articles to be used in social media marketing efforts, consider creating a “Guest” contact record. Use the first name “Guest” and the last name “Contact” (or something similar) and your info@ or contact@ email distribution to set this record up. Additionally, you may complete the record with your business address, phone number and any additional contact information you would like to share to route interested prospects to your company. This way, any links or articles you use from your email marketing on social media can be tied back to your guest database record and your business contact information. Another benefit of this practice is that any personalization you may have used in your email will simply display as “Hello, Guest!” or a similar generic greeting. This will add a universal appeal to your emails when you forward your newsletter to interested parties, post the latest edition to your website or share articles with your social fans and followers.

Next Step: Start Sharing

The social sharing function of an email article varies between platforms but is usually a straightforward process. To give you an idea how an article can be shared, here are the steps you would take if you posted an article from this newsletter to Facebook.

1. Click through to the full article. At the top of the article you will see a “Share” option. Click to share.

1. Click through to the full article.

2. Choose which social network you prefer. At the bottom of the social sharing tool window, you will see an option to share the article to one of the four major social networks. Click the icon of your preferred social network.

2. Choose which social network you prefer.

3. Choose whether you’d like to share to your personal or business page. In the Facebook example we’re showing here, you’ll have the option to share to your own timeline or to a page you manage.

3. Choose whether you'd like to share to your personal or business page.

4. If you manage multiple business pages, choose a business page. Pick from a possible list of business pages you manage, and then click the “Post to Facebook” button.

4. If you manage multiple business pages, choose a business page.

Success! Your post will now be on your social media site for all your fans and followers to read.

Success! You have now posted an email article to Facebook.

Using a social media management tool? Platforms like Hootsuite and others allow you to post to multiple social networks simultaneously, and also schedule out future posts. If you’re using a social media manager to schedule your posts, simply grab the URL from your full article (once you have clicked through to the full article view) and schedule your article to multiple networks as a link post.

Posting a Newsletter Article to Your Blog

Posting an article from your email newsletter to your blog can be as simple as copying and pasting the text from your article into your blog. You will need to take some additional steps to format the article to look appealing on your blog. You will also need to make sure you have the right to distribute any purchased content you may have bought for your email marketing on your blog and social media sites. HomeActions does allow our users unrestricted use of content on social media and blog sites, but each marketing provider differs in that respect.

Blogging TipsAdditionally, you can make your newsletter articles more SEO-friendly by changing 100 words of the article to be unique to your company’s blog. Google and other search engines will look at your content as original if you change a portion of it and put your own stamp on the article.

You should also add keywords to your blog post. In the first article of this newsletter, Is This Your Situation? “I Need To Get The Word Out About My Ancillary Services…”, we list four ways you can add relevant keywords to your blog posts to help get found in organic search results:

  1. Do some keyword research
  2. Add keywords to your blog’s title, URL and subheadings
  3. When using images, add keywords in the image file name and alt and title tags
  4. Also use links to outside resources in your posts to increase your likelihood of receiving backlinks in return

Don’t forget to connect blog readers with your email newsletter. Once your newsletter article is posted to your blog, add a closing call to action that says something to this effect: “Do you like what you see here? SIGN UP to receive more tips from us every two weeks. SUBSCRIBE NOW!” This will give organic blog visitors a chance to opt in to your email marketing program.

This marketing best practices strategy is an excellent way to repurpose content across multiple channels to maximize the value and life of your marketing articles. Stay consistent in your efforts. Set up a social media and blog schedule that follows your email launch schedule. With these simple steps, you will be well on your way to increasing the exposure of your email marketing content by sharing it to your blog and social media sites on a regular basis.

5 Power-packed Tips to Maximize Your Social Media Content in Minimum Time

You’re strapped for time, but you still have a social media presence to maintain. What is a savvy marketer to do? Here are five smart tips for getting the most bang out of the time and effort you invest in posting content to your social networks.

1. Repurpose Existing Content

Use content from your newsletter launches, blog posts, or other online resources to maximize its exposure and stretch your resources. Repurposing content is a logical way to make your social media marketing work smarter, not harder. Plus, when you drive social visitors back to your existing content, you’re creating more opportunities for prospects to find your company.

Beyond social media, there are a ton of ways you can maximize the life and exposure of your content. Consider a single newsletter article, and imagine that it could find new life as:

  • A blog post
  • An infographic
  • Multiple social media posts
  • A call-out quote that becomes a social media graphic
  • A chapter in an e-book
  • A video discussion or podcast

The sky is the limit. Be creative, and consider all the ways you can stretch the life of your content to consolidate your resources, be more efficient with your time and maximize the exposure of your key articles.

2. Be Selective When Choosing Social Networks

More is not necessarily better when it comes to social media. It pays to be choosy about which social networks your company decides to use. Consider your target market. What networks are your clients and prospects most likely to visit? Before you build a profile on the latest and hottest social network, take a look at the demographics of their typical users, and make sure you will find your audience on that network. You should also be sure you have the time and man-power to post consistently and respond to activity on any network you choose.

3. Use a Social Media Management Tool

Social media managers, like Hootsuite, SocialOomph, TweetDeck, SocialPilot, and others, offer a simple way to post your content to multiple platforms or profiles at once. With these tools, you won’t need to log in and out of multiple social networks. Instead, you can post to multiple platforms simultaneously in one step. Plus, you’ll have the ability to schedule out future posts and monitor activity from one central hub.

4. Instill a Weekly Routine of Scheduling Posts for the Week Ahead

Block out roughly 30 to 45 minutes once per week as time devoted to setting up your social media posts for the week ahead. This simple, effective habit allows you to get ahead of the game so you;’re not worrying about updating your social networks on a daily basis.

5. Set Aside Specific Times Each Day for Quick Social Maintenance

You’ll want to respond to comments from followers and be aware of your social media interactions, but keep in mind that social media can be distracting. Instead of being bogged down in minute-to-minute monitoring, dedicate a specific time (or times) each day for monitoring and responding to social activity. Usually brief morning and lunch hour check-ins are sufficient. This process will help you minimize social interruptions and become more efficient with your social media time management.

Start with the five simple tips, then use your social metrics and reporting tools to gauge the impact of your efforts. You’ll find that following these simple tips helps you maximize your impact with more productive, efficient strategies.