LinkedIn for Business: 6 Easy Steps to Get More Connections

We all know that having a personal LinkedIn profile and one for your business is essential to your social media goals. But merely setting up profiles and forgetting they exists won’t help your efforts. There are some relatively simple things you can do to make your pages more interesting to your LinkedIn community.

First and foremost, you should ensure that your personal LinkedIn profile lists your business as your current employer. When people view your profile, your current employer is among the first few pieces of information displayed, making this an important connection back to your business page. Another step toward boosting engagement is increasing your connections. Having a solid following on your LinkedIn page will help you reach more potential clients; however, procuring these connections isn’t always intuitive.

LinkedInHere are six strategies that will help you increase your professional connections.

1. Compose Daily Status Updates

Being active on LinkedIn as a whole will help to increase your connections. The best way to stay present is to make sure you post at least one status update every day. This tip holds true for both personal and business pages. But don’t post just any old thing, share a link about something relevant to your business, industry or community. Having a consistent presence on LinkedIn will give users an opportunity to stay updated on your business, and relevant posts give your followers a reason to visit your page in general.

2. Send a Personalized Message to Connect Once a Day

There are two steps to this tip. First, make sure you’re reaching out to potential connections that are personally known to you or with whom you have a friend or colleague in common. A good place to start is by utilizing LinkedIn’s “Alumni” feature, where you can find fellow LinkedIn users that share your alma mater. Once you find a familiar individual you’d like to connect with, write them a personalized message to connect. Ditch the automated message that LinkedIn provides and write something that the other person knows you wrote specifically for them. Writing your own message increases the likelihood that they will accept your invitation.

3. Utilize LinkedIn’s Publishing Platform

LinkedIn’s publishing platform is a great way for you to position yourself in front of a wider audience. This tool allows you to post long-form posts, creating a string of three posts and accompanying images. These posts will be available to the entire LinkedIn audience and will appear on your profile under the “Posts” section. Not only will you have the ability to create professional looking long-form posts, but the reach of these posts is not limited to only your connections, giving every LinkedIn user the opportunity to discover your posts. You can also customize your own “about us” blurbs as the closing of your personal posts and link them back to your business profile.

4. Join Groups and Participate in Discussions

A great way to stay active in the LinkedIn community is to join groups that are relevant to your industry niche or philanthropic involvement. Pick a minimum of three groups, and stay active on a weekly basis. Membership in LinkedIn’s groups will help you to discover potential new prospects or referral sources. Furthermore, you should also make sure that you have a strong presence on these group pages. Try participating in group discussions or even initiating conversations on the page.

5. Comment on Your Connections’ Updates

A really simple way to garner more connections and nurture your existing professional relationships is to simply show interest in the people you are connected to on LinkedIn. If one of your connections posts a new job, comment to say congratulations. You can also respond to links they post or like their status updates. Displaying your interest in your connections’ professional achievements will brand you as a valuable member and make others want to connect with you.

6. Endorse Others

Endorse others for the skills that you admire. This is another way to increase your credibility, build relationships and demonstrate the value you add as a connection. In order to gain new followers, you should have a track record of being an asset to your current connections. When others endorse you, send them a personal message to thank them.

All of these tips will assist you in attracting more people to your personal and business LinkedIn pages and give you more opportunities to increase connections. Having an active presence is the key to success.

Look for our next post, which will go in depth on the type of posts you should be sharing, breaking down exactly which ingredients create the most effective posts.

5 Freebie Websites with Stellar Stock Images.

You need captivating images on your business’ website, blog or email newsletter, but like most of us, you’re not a professional photographer. Without visuals, it’s hard for readers to quickly gather a visual understanding of your content. But don’t fret! There are countless places on the web to get cheap, or even free, stock images to accompany your marketing content.

Here is our roundup of the 5 best websites for freebie stock images.


FreeImagesFree Images is exactly as it sounds. The site houses thousands of free images for you to download and use in your email marketing, on your website or blog, or in social media. All that is required is that you create an account. From there, you have access to their diverse range of quality images. You can search for images by typing a basic keyword search, or you can make use of the “Tags” tab, which takes you to a page full of commonly used words like “Business” or “Finance” that will direct you to images associated with those keywords.



PEXELSThis site has some very impressive first-rate photos. Search for the type of image you need and click on the image you like. Then you can download images in a variety of sizes: original, large, medium, small, or you can choose the “custom” option and input your own dimensions. One feature unique to Pexels is their own Photoshop Plugin Subscription. It isn’t free, but it is super cheap at only $4 a month or $2 a month if you pay annually.


PixabayPixabay is another site with totally free images for you to use. Sign up with your email to start downloading images in a variety of sizes. Pixabay offers many high-quality photos as well as a large database of illustrations and vectors. If you’re only interested in illustrated images or vectors, you can click to browse only these types of images. You can also choose to explore “Editor’s Choice,” which offers the most sophisticated and quality photos. Furthermore, if you find several images that you like by the same photographer, you can choose to browse images only by this artist.



StockSnapHigh-quality images and lots of them. What more can we ask for? Stocksnap is a no-nonsense site, pretty basic, but delivers what it promises. All images are provided by Creative Commons so there are no licensing issues, meaning you don’t have to worry about attribution. Every image includes the number of downloads it’s received and how many people have favorited it. This can help you decide on an image based on if you prefer photos others have already liked or if you want to steer clear of images that have been heavily used. If you make an account, you can keep a tally of your favorite images and use them whenever you’re ready.


UnsplashThe selection on this site isn’t as varied as the others, but this is a very aesthetically pleasing site full of dramatic images. The images are big and the overall layout of Unspslash is very simple and elegant, giving you the opportunity to browse their beautiful database of images with ease. Downloading is so simple that you barely notice it. If you like an image, just click the download button in the bottom right corner of the photo and the image instantly pops up on a separate page. The site has an incredibly user-friendly download process, but it requires that you resize the image on your own if you need different dimensions. If that’s the case, just save the image in Paint (or another image editor) and change the dimensions to your liking. Make sure you take a look at Unsplash’s “Collections” tab where you can peruse photos from categories.

Other Image & Design Resources

Canva and BeFunkyOnce you have all these great photos in your inventory, take it one step further by checking out ways to edit those images and create new, original graphics. Sites like and offer free design tools to edit images and create things like newsletter mastheads, invitations, collages, social media images and more. Stay tuned for my next post to get even more tips on how to utilize these free graphic design sites and create show-stopping images for your marketing projects.

HomeActions and IndustryNewsletters Announce Major Improvements to E-Newsletters

HomeActions and its IndustryNewsletters division announce Version 3 of their exclusive e-newsletter product, putting it on the cutting edge of the e-newsletter industry. The companies provide professionally written articles and a system that lets a range of professionals send out e-newsletters to clients and prospects. They primarily serve real estate professionals, payroll companies, accounting firms and estate planning attorneys.

With Version 3, the newsletter system becomes even more customizable and user-friendly. Among the improvements:

  • A more contemporary look for the user interface, and a better design for tablets and smartphones.
  • A cleaner and more functional client dashboard that shows readership stats at a glance.
  • A completely revamped image system that lets users choose among three different sizes of images to put into their newsletters.
  • A smoother, more intuitive system to allow users to add their own content to company-provided content.
  • The ability to easily remove company-provided content and replace it with an article from extensive article libraries available to users.
  • The addition of a completely new Web banner library so users can easily find and post banners to make their newsletters even more useful.

And as always, help is just a click away. The system comes with an easy-to-use, automated help feature that lets users follow along step by step as the tool gives interactive answers to questions.

Barry J. Friedman, CEO of HomeActions, LLC

Barry J. Friedman, CEO of HomeActions, LLC

Barry Friedman, CPA, founder and CEO of HomeActions and IndustryNewsletters, said, “Our clients are busy and successful professionals, and they want a system that lets them communicate with their clients with perfect ease while providing sophisticated options — without any hassle. That has always been our goal, and with Version 3 our system is even better than ever.”

About HomeActions and IndustryNewsletters

IndustryNewsletters and HomeActions were founded by Barry Friedman, CPA, who managed many CPA firms for over 25 years and subsequently sold them to American Express. He then created BizActions LLC, which became the largest marketing e-newsletter company for CPA firms and payroll companies, and he sold that to Thomson Reuters in 2012. He has over 15 years’ experience in the email newsletter space.

HomeActions and IndustryNewsletters are virtual companies that employ more than 30 people. Both are headquartered in Green Cove Springs, Florida.

For more information, please visit our websites, and, or contact Richard J. Koreto, chief content officer, at 845-642-4314 or Email.

A Teachable Moment: Wildfires in Western States Are a Wake-Up Call for All Homeowners and an Opportunity for Realtors

An estimated 30,000 residents have fled their homes, and the western area wildfires have consumed over 1,000 residences. Many of these homeowners are now trying to piece together their possessions, bit by bit. It is estimated that nine out of 10 consumers who lost their homes did not have a current home inventory of all their possessions and home improvements. HomeActions President Albert Clark commented, “The loss of one’s home is traumatic enough, but now they have to go through the process of filling out insurance papers on what was destroyed, what it cost and where it was all purchased. The stage is set for lots of under-reporting and smaller insurance claims.”

Homeowners outside the disaster areas can learn from this tragedy and construct an entire home inventory of all contents and the physical structure. Homeowners and renters should be prepared for any type of home disaster, flood, fire or burglary.

HomeActions and Agents: Delivering the Message. HomeActions has uncovered the best-in-class (and free) home inventory system provided by the nonprofit Insurance Information Institute ( Agents are promoting the home inventory resource in their biweekly HomeActions e-Newsletter that goes out to all the agents’ past clients, prospects and friends.

About HomeActions

HomeActions provides real estate agents with an end-to-end e-prospecting system. It involves building the agent’s database into a pipeline that is nurtured and protected (exclusive). HomeActions does it all for the agent who lacks the time, the systems and the engaging content. HomeActions currently delivers 4.2 million highly branded newsletters every month.

HomeActions is:

  • A Business Solutions Provider with the Leading Real Estate Companies of the World.
  • A Business Benefits Program Member with Century 21 Real Estate.
  • A Business Advantage Program Member with Coldwell Banker Real Estate.
  • A Select Services Member with ERA Real Estate. An Approved Supplier with Better Home and Gardens Real Estate.

HomeActions is headquartered in Green Cove Springs, Florida. For more information, please visit our website,, or contact Richard J. Koreto, Chief Content Officer, at 845-642-4314 or through email. You can also contact Albert Clark, HomeActions President, at 570-510-3507 or through email.

To view the original version on PR Newswire, visit:

SOURCE HomeActions

Copyright (C) 2015 PR Newswire. All rights reserved

HomeActions Now Nurturing 2 Million Relationships for Agent/Subscribers

HomeActions Now Nurturing 2 Million Relationships for Agent/SubscribersHomeActions, an e-prospecting and client relationship service, announced it is now delivering timely, relevant news and widgets to 2 million consumers every two weeks.

HomeActions creates, delivers and tracks e-newsletters that are produced on behalf of 5,000 real estate agents. These highly branded and actionable reports include HomeActions’ compelling content but also can deliver agent-specific news such as new listings, open houses and local market reports. HomeActions works with its clients to securely upload all their contacts.

Once the newsletters are sent out, HomeActions provides actionable intelligence for its clients, letting them know which of the articles their readers find most engaging. Email addresses, once entered, become exclusive to the agent entering them.

“I’m thrilled to see us growing so fast,” said HomeActions founder and CEO Barry J. Friedman. “It shows not only that real estate agents are eager for high-quality newsletters to send out, but also that the readers clearly find the information we provide engaging and actionable.”

About HomeActions

HomeActions provides real estate agents with an end-to-end e-prospecting system. It involves building the agent’s database into a pipeline that is nurtured and protected (exclusive). HomeActions does it all for the agent who lacks the time, the systems and the engaging content.


  • A Business Solutions Provider with Leading Real Estate Companies of the World
  • A Business Benefits Program Member with Century 21 Real Estate
  • A Business Advantage Program Member with Coldwell Banker Real Estate
  • A Select Services Member with ERA Real Estate and
  • An Approved Supplier with Better Homes and Gardens Real Estate

HomeActions is headquartered in Green Cove Springs, Florida. For more information, please visit our website,, or contact Richard J. Koreto, Chief Content Officer, at 845-642-4314 or Email.

To view the original version on PR Newswire, visit:

HomeActions Announces an Exciting New e-Prospecting Feature

HomeActions Announces an Exciting New e-Prospecting FeatureHomeActions listens to its clients, and is always adding improvements to make its services even more successful in enhancing agents’ digital marketing ROI by generating new leads, listings, buyers and sales.

Real estate clients were asking for a way to send time-sensitive announcements, like new listings and open houses, in between their biweekly newsletter launches. HomeActions responded with a new feature: OnTarget email blasts.

With OnTarget, real estate agents can send important email messages to their entire databases anytime they want. They don’t have to wait until the next newsletter to get the word out on:

  • Open house events
  • New listings and virtual tours
  • Important market news and updates

And real estate agents don’t have to be tech gurus or design experts to use this system — HomeActions does all the heavy lifting:

  • OnTarget emails are preformatted to automatically include the graphics, website links, social media links and contact information from the agents’ e-newsletters.
  • Agents have the ability to format the body of the OnTarget email and edit it, adding whatever text, images, links and tables they want.
  • The HomeActions system will track every link in the body of the OnTarget email. Real estate agents don’t need to take additional steps to shorten links or add link-tracking metrics.
  • HomeActions filters out problem emails, ensuring that OnTarget emails will never launch to unsubscribed members or bad email addresses.
  • Clients can preview your OnTarget messages online or in their inboxes before they launch to their contacts.
  • OnTarget emails can be launched right away or scheduled to launch at a future date and time of the agents’ choosing.
  • Finally, OnTarget is an economical add-on with a high ROI, costing only $10 per month or $100 per year.

About HomeActions

HomeActions provides real estate agents with a complete e-prospecting system that significantly increases their repeat and referral business. HomeActions clients can set up handsomely designed e-newsletters branded with their photos and logos, and can even choose from a selection of specialty articles from the HomeActions custom library. Once the newsletters are sent out to the agents’ prospects, HomeActions provides actionable intelligence for its clients, letting them know which of the articles their readers are finding most engaging.

Top national real estate agencies have top-producing associates using HomeActions. Top producers know that HomeActions’ advanced technology and compelling content foster relationships with homeowners, building the agents’ repeat and referral business and getting them more listings, buyers and sales. More than 2 million consumers receive the HomeActions newsletter every two weeks.

HomeActions is headquartered in Green Cove Springs, Florida.

For more information, please visit our website or contact Lee T. Sowers, SVP Sales and Marketing, at 908-910-0605 or Email.

To view the original version on PR Newswire, visit:

Get More From Your HomeActions With Free Training Webinars

Get More From Your HomeActions With Free Training WebinarsJoin us every Wednesday at 1:00 PM (EST) for our free 30 minute training webinar.

Our 30-minute webinars will show you how to utilize all the power and features your newsletter has to offer. Join us for free training anytime you want to gain more knowledge of the benefits offered. No registration required. For any webinar you wish to join:

1. Call (712)-775-7085
2. When prompted, enter access code 909682#
3. Stay on the line for Presenter & MUTE your phone (allows you to hear meeting)
4. Enter this link in your web browser: (allows you to see meeting)
5. Ignore Prompt to download app – nothing to download required
6. You can now hear & see webinar meeting

Please remember to MUTE your phone as we have a large audience attending these sessions. If you have any difficulty joining, email after the webinar is over and we can provide a video of the topic discussed.

March Webinars

  • Wednesday, March 4th: How to add members, edit and unsubscribe
  • Wednesday, March 11th Dashboard overview – for beginners
  • Wednesday, March 18th Reports – who’s interacting with your newsletter?
  • Wednesday, March 25th How to add and schedule an article in your newsletter

Hope to see you soon!

Sarah Pietro
Customer Support Manager

HomeActions Acquires ContactDirect

securityactions_macbook1HomeActions, the Power e-Prospecting System™ used by the nation’s top Realtors®, has entered into a definitive agreement to acquire newsletter company, Houston.

Closing of the acquisition is expected approximately Feb. 1, 2015. “The acquisition brings an expanded customer base to HomeActions, which our platform can easily manage,” said Barry Friedman, CEO of HomeActions. When the acquisition is complete, HomeActions will be sending approximately 4.0 million newsletters monthly on behalf of more than 5,000 Realtors®.

ContactDirect President Dan Davila will join HomeActions as a consultant, ensuring a smooth transition as ContactDirect customers migrate to the HomeActions Power e-Prospecting System ™.

Additional services ContactDirect customers will gain from the HomeActions platform include:

  1. Targeted content of interest to real estate niche customers including luxury, second home, investor, urban and condo.
  2. Trigger content that alerts Realtors® when someone in their sphere of interest is contemplating buying or selling.
  3. Ability to add their own content – up to six items including blogs, videos and features highlighting listings, sales and local market data.
  4. Exclusivity (other agents cannot email HomeActions to your customers).
  5. Custom newsletters for commercial and mortgage professionals.
  6. A Customer Support department open from 9 a.m. to 9 p.m. EST 7 days per week.
  7. No monthly limits on the number of email addresses Realtors® can add.

“HomeActions holds itself to the highest standards when it comes to business integrity, product quality and customer support,” Davila said. “I believe HomeActions will help my clients get to the next step in their growth plans.”