SURVEY: How much of your home’s furniture did you buy online?

We surveyed our readers to find out how much of their home’s furniture was purchased online.

HomeActions newsletters are distributed by over 5,000 real estate professionals reaching over 3 million email newsletter readers every two weeks. This week, we’re polling our readers to learn about their online furniture shopping. Find out how they responded to our March 2018 survey.

> View Survey Results

SURVEY: What kind of window treatments do you use in your home?

We surveyed our readers to find out what kind of window treatments they prefer to use in their homes.

HomeActions newsletters are distributed by over 5,000 real estate professionals reaching over 3 million email newsletter readers every two weeks. This week, we’re polling our readers to learn about their window treatment preferences. Find out how they responded to our February 2018 survey.

> View Survey Results

zipLogix™ and HomeActions Partner to Create Client Marketing Solution for zipForm® Users

New integration enables zipForm® Plus users to transfer client data directly into marketing materials

zipLogix™ and HomeActions LLC, an e-prospecting and client relationship platform for real estate agents, today announced the integration of HomeActions within the zipForm® Plus forms platform. Additional marketing tools will soon be at the fingertips of zipForm® Plus users, thanks to zipLogix™’s latest partnership. HomeActions’ subscribers will be able to take advantage of an integration that connects their zipForm® Plus data to marketing activities.

This integration creates access to the HomeActions marketing platform within zipForm® Plus, delivering the functionality that leverages an agent’s current client data. The HomeActions platform is built for real estate and allows users to build out a robust marketing plan with the right tools. The zipForm® Plus integration enables users to push client data to the HomeActions platform to streamline workflow.

“Partnering with HomeActions enables us to provide our customers with the marketing tools they need to help increase their real estate business,” said zipLogix™ Chairman of the Board Mark Peterson. “By connecting zipForm® Plus to the HomeActions platform, real estate agents can seamlessly transfer client data to their marketing activities.”

“With this arrangement, the whole is greater than the sum of its parts,” said Barry Friedman, CEO and Co-Founder of HomeActions. “Real estate agents will get the best of both worlds: the extraordinary efficiency of zipForm® Plus transaction management and the database and communication system that comes with HomeActions.”

SURVEY: Where will you go on your next family vacation?

Where will you go on your next family vacation? We surveyed our readers to find out what they think.

HomeActions newsletters are distributed by over 5,000 real estate professionals reaching over 3 million email newsletter readers every two weeks. This week, we’re polling our readers about potential family vacation spots. Find out how they responded to our January 2018 survey.

> View Survey Results

HomeActions Ranks Most Popular Topics of 2017

HomeActions LLC (HA) and IndustryNewsletters (IN), which send out newsletters on hundreds of topics, have compiled lists of the topics their 3.6 million readers found most compelling in 2017. The results provide startling insights into what consumers are interested in.

HA is an e-prospecting and client relationship platform for real estate agents, and its IN division serves the accounting, payroll, PEO and legal estate planning markets.

Top 10 Real Estate Articles

  1. The 5 Home Improvements That Give the Best ROI
  2. Must-know Tips for Arranging Your Linen Closet
  3. How to Finish Your Basement Right!
  4. The Ultimate Spring Cleaning Checklist
  5. 4 Old-school Kitchen Design Trends That Need Updating
  6. The 4 DIY Bathroom Upgrade Errors
  7. How to Keep Your Home Cleaner
  8. 10 Fun Home Technology Gadgets
  9. 3 Trends in Kitchen Hardware to Keep an Eye On
  10. 4 Common Items That Start Home Fires

“What makes you more comfortable in your home?” asked Barry Friedman, CPA, founder and CEO of HA and IN. “What makes your home more efficient? And most important, what makes your home more valuable? Homeowners have their eye on the bottom line, which is why the ROI story was number one.”

Top 10 Accounting/Finance Articles

  1. Big Changes in Social Security and Retirement Plans for 2018
  2. Who Gets Copies of the Will?
  3. How to Divide Things, Not Families
  4. How Does the Gift Tax Work?
  5. How to Avoid the Big Estate Planning Errors
  6. When It’s Time to Take Money Out of Retirement Plans
  7. New Pension Plan Limitations Announced
  8. How to Leave a House to Heirs
  9. How to Leave Your Indivisible Wealth to Your Heirs
  10. Should You Put Your House in a Trust?

“This list shows people are focused on achieving a financially comfortable future for themselves and their families,” said Friedman. “There’s no surprise that the major changes in 2018 caught everyone’s attention!”

Top 10 Business Payroll Articles

  1. Big Changes in Social Security and Retirement Plans for 2018
  2. Bracket Changes and More From the IRS
  3. Giving Your Employees All the Vacation They Want
  4. Must-have Items for an Employee Handbook
  5. Don’t Ask Job Candidates These Questions!
  6. Being on Time: How to Handle the Unpunctual
  7. Overtime Pay: Up to Speed on the Details
  8. Benefits You May Not Have Thought About
  9. How to Make Annual Reviews Work
  10. Take a Look at the New HSA Plan Limits

“In this low-unemployment era, businesses are looking for ways to attract and retain employees,” said Friedman. “Articles on job interview techniques, effective management, legal responsibilities and employee benefits all did well.”

Top 10 Legal Estate Planning Articles

  1. Nursing Homes: Not the Only Option
  2. Big Changes in Social Security and Retirement Plans for 2018
  3. Adult Communities: The Pros and Cons
  4. Why Nursing Homes Are Not Always Necessary
  5. How to Keep Assets Safe for the Long Term
  6. Setting the Stage for Your Own Funeral
  7. Who Gets Copies of the Will?
  8. The Ins and Outs of a Living Trust
  9. How to Divide Things, Not Families
  10. How Does the Gift Tax Work?

“This list shows an increasing concern for the finances of estate planning, as well as the practical and emotional concerns,” said Friedman. “There are three stories on living arrangements for the elderly, an issue that will only become more important with the aging of Baby Boomers.”

About HomeActions and IndustryNewsletters

HomeActions LLC and its IndustryNewsletters division are digital marketing and lead generation solutions with compelling content and interactive widgets for real estate agents, accounting firms, law firms, payroll bureaus, professional employer organizations, human resources and employee benefits companies, and other service providers.

The HomeActions/IndustryNewsletters platform provides automated prospecting and marketing delivered biweekly via email to a professional’s sphere of influence. The professionally written articles portray a range of professional trusted advisors looking out for readers’ interests. With instant lead access, CRM capabilities and robust predictive metrics, the system has the capability to generate real-time leads and top-of-mind awareness while nurturing relationships that lead to long-term success and more referrals.

HomeActions is a privately held virtual company that employs more than 35 people and is headquartered in Green Cove Springs, Florida. www.industrynewsletters.com and www.homeactions.net.

SURVEY: Should homeowners upgrade their kitchens before selling their homes?

Should homeowners upgrade their kitchens before selling their homes? We surveyed our readers to find out what they think.

HomeActions newsletters are distributed by over 5,000 real estate professionals reaching over 3 million email newsletter readers every two weeks. This week, we’re polling our readers about kitchen remodeling prior to home sales. Find out how they responded to our January 2018 survey.

> View Survey Results

How To Post Your Email Newsletter Content To Blogs And Social Media

Do you have a great email article that is just begging to be shared on your social media business pages? You may be able to easily share your email articles directly from your marketing newsletter. Many email platforms allow you to post your email newsletter articles with just a few simple clicks.

Quick Tip: Create a Guest Record First

In order to produce links from your email articles to be used in social media marketing efforts, consider creating a “Guest” contact record. Use the first name “Guest” and the last name “Contact” (or something similar) and your info@ or contact@ email distribution to set this record up. Additionally, you may complete the record with your business address, phone number and any additional contact information you would like to share to route interested prospects to your company. This way, any links or articles you use from your email marketing on social media can be tied back to your guest database record and your business contact information. Another benefit of this practice is that any personalization you may have used in your email will simply display as “Hello, Guest!” or a similar generic greeting. This will add a universal appeal to your emails when you forward your newsletter to interested parties, post the latest edition to your website or share articles with your social fans and followers.

Next Step: Start Sharing

The social sharing function of an email article varies between platforms but is usually a straightforward process. To give you an idea how an article can be shared, here are the steps you would take if you posted an article from this newsletter to Facebook.

1. Click through to the full article. At the top of the article you will see a “Share” option. Click to share.

1. Click through to the full article.

2. Choose which social network you prefer. At the bottom of the social sharing tool window, you will see an option to share the article to one of the four major social networks. Click the icon of your preferred social network.

2. Choose which social network you prefer.

3. Choose whether you’d like to share to your personal or business page. In the Facebook example we’re showing here, you’ll have the option to share to your own timeline or to a page you manage.

3. Choose whether you'd like to share to your personal or business page.

4. If you manage multiple business pages, choose a business page. Pick from a possible list of business pages you manage, and then click the “Post to Facebook” button.

4. If you manage multiple business pages, choose a business page.

Success! Your post will now be on your social media site for all your fans and followers to read.

Success! You have now posted an email article to Facebook.

Using a social media management tool? Platforms like Hootsuite and others allow you to post to multiple social networks simultaneously, and also schedule out future posts. If you’re using a social media manager to schedule your posts, simply grab the URL from your full article (once you have clicked through to the full article view) and schedule your article to multiple networks as a link post.

Posting a Newsletter Article to Your Blog

Posting an article from your email newsletter to your blog can be as simple as copying and pasting the text from your article into your blog. You will need to take some additional steps to format the article to look appealing on your blog. You will also need to make sure you have the right to distribute any purchased content you may have bought for your email marketing on your blog and social media sites. HomeActions does allow our users unrestricted use of content on social media and blog sites, but each marketing provider differs in that respect.

Blogging TipsAdditionally, you can make your newsletter articles more SEO-friendly by changing 100 words of the article to be unique to your company’s blog. Google and other search engines will look at your content as original if you change a portion of it and put your own stamp on the article.

You should also add keywords to your blog post. In the first article of this newsletter, Is This Your Situation? “I Need To Get The Word Out About My Ancillary Services…”, we list four ways you can add relevant keywords to your blog posts to help get found in organic search results:

  1. Do some keyword research
  2. Add keywords to your blog’s title, URL and subheadings
  3. When using images, add keywords in the image file name and alt and title tags
  4. Also use links to outside resources in your posts to increase your likelihood of receiving backlinks in return

Don’t forget to connect blog readers with your email newsletter. Once your newsletter article is posted to your blog, add a closing call to action that says something to this effect: “Do you like what you see here? SIGN UP to receive more tips from us every two weeks. SUBSCRIBE NOW!” This will give organic blog visitors a chance to opt in to your email marketing program.

This marketing best practices strategy is an excellent way to repurpose content across multiple channels to maximize the value and life of your marketing articles. Stay consistent in your efforts. Set up a social media and blog schedule that follows your email launch schedule. With these simple steps, you will be well on your way to increasing the exposure of your email marketing content by sharing it to your blog and social media sites on a regular basis.