About Us

Who We Are

HomeActions is a leading provider of email newsletters for real estate professionals. We deliver proven, cost-effective solutions REALTORS® need to build new business and maintain relationships. With a culmination of years of experience and enhanced technology, we deliver an affordable, simple, effective way for real estate professionals to reach their entire group of contacts, keep referrals flowing and increase sales.

Did You Know?

Did you know that the majority of our clients consider HomeActions to be the best-in-class email marketing solution for real estate professionals? That’s probably because we truly understand the needs of the industry. Our newsletters are set on an automatic launch schedule, which means busy REALTORS® never have to worry if their newsletter is launching while they are out showing properties. Powerful features like our Lead Trigger articles email alerts right to our customers’ inboxes, letting them know when prospects may be considering buying or selling a property. With meaningful information like this, follow up becomes easy. Unlike postcard mailings, email gives real estate professionals trackable results for a fraction of the cost of print marketing.

Our Mission

At HomeActions, our objective is to help real estate professionals stay connected with their entire sphere of influence. We’re committed to building, nurturing and retaining relationships that help REALTORS® generate sales. We strive to help professionals build their business by supplying superior customer service and unique content.

We accomplish this mission by providing an accessible, automated, robust email marketing platform that includes only the most relevant and informative content, is branded specifically to the REALTORS® and company who sponsors it, and comes with world-class technology and customer support built in.

We allow our customers to have exclusivity. That means another REALTORS® can never send a HomeActions email to one of your contacts. Providing a service that existing clients, friends, family and prospects can’t get anywhere else adds real value to a relationship. The end result of your HomeActions email newsletter is greater top-of-mind awareness, which leads to more sales opportunities. Your newsletter members will thank you for helping them manage their biggest social and economic investment: their home and their property.

Our Management Team

HomeActions CEO Barry Friedman, CPA

Barry Friedman

CEO

Barry J. Friedman, CPA, is the HomeActions CEO and brings more than 35 years of experience in accounting and technology marketing to real estate professionals through HomeActions. Barry is also the founder of BizActions, a digital communications platform built for professional services industries, which was acquired by Thomson Reuters. Previously, he was the founder and CEO of GovCon, where he developed an online electronic commerce community that brought together thousands of IT contractors and hundreds of government entities. Prior to that, he was the CEO of Friedman and Fuller, an accounting and business consulting firm, which was sold to American Express. He earned an MBA in Business Administration from Loyola College.

HomeActions President, Albert Clark

Albert Clark

President

Albert Clark is the President of HomeActions. He oversees industry alliances, directs content selection and manages the sales force. With nearly 20 years of experience in homeowner advocacy, Albert has managed advocacy campaigns and built industry coalitions with organizations such as The National Association of REALTORS®, Mortgage Bankers Association, The National Association of Homebuilders, Fannie Mae and Freddie Mac. He received a commendation by President Clinton for his involvement in the President’s National Homeownership Strategy. From a technology standpoint, Albert has always been on the cutting edge of technology.

 

Lee Sowers, Senior Vice President of Sales and Marketing for HomeActions

Lee Sowers

SVP, Sales & Marketing

Lee Sowers is the Senior Vice President of Sales and Marketing for HomeActions and manages inside sales, telemarketing, sales presentations and special events. With more than 20 years of experience, Lee has spent 10 years in the real estate and mortgage industries where he directed Prudential Real Estate’s NJ Commercial Sales Division, was Director of Business Development for Keller Williams and was a sales and marketing consultant to Equity Source Home Loans and other major mortgage companies. Lee also has over 10 years of sales and marketing experience in both management and consulting roles with Fortune 500 companies including IBM, HP, AT&T and Franklin Electronic Publishers where he successfully sold a wide range of leading edge technology products to businesses and consumers nationwide. Lee earned his BA & MA, with honors for computer modeling research, from Rice University and has taught business and marketing courses at Rider and Georgian Court Universities and Brookdale and Ocean County Colleges.