We all know that having a personal LinkedIn profile and one for your business is essential to your social media goals. But merely setting up profiles and forgetting they exists won’t help your efforts. There are some relatively simple things you can do to make your pages more interesting to your LinkedIn community.
First and foremost, you should ensure that your personal LinkedIn profile lists your business as your current employer. When people view your profile, your current employer is among the first few pieces of information displayed, making this an important connection back to your business page. Another step toward boosting engagement is increasing your connections. Having a solid following on your LinkedIn page will help you reach more potential clients; however, procuring these connections isn’t always intuitive.
1. Compose Daily Status Updates
Being active on LinkedIn as a whole will help to increase your connections. The best way to stay present is to make sure you post at least one status update every day. This tip holds true for both personal and business pages. But don’t post just any old thing, share a link about something relevant to your business, industry or community. Having a consistent presence on LinkedIn will give users an opportunity to stay updated on your business, and relevant posts give your followers a reason to visit your page in general.
2. Send a Personalized Message to Connect Once a Day
There are two steps to this tip. First, make sure you’re reaching out to potential connections that are personally known to you or with whom you have a friend or colleague in common. A good place to start is by utilizing LinkedIn’s “Alumni” feature, where you can find fellow LinkedIn users that share your alma mater. Once you find a familiar individual you’d like to connect with, write them a personalized message to connect. Ditch the automated message that LinkedIn provides and write something that the other person knows you wrote specifically for them. Writing your own message increases the likelihood that they will accept your invitation.
3. Utilize LinkedIn’s Publishing Platform
LinkedIn’s publishing platform is a great way for you to position yourself in front of a wider audience. This tool allows you to post long-form posts, creating a string of three posts and accompanying images. These posts will be available to the entire LinkedIn audience and will appear on your profile under the “Posts” section. Not only will you have the ability to create professional looking long-form posts, but the reach of these posts is not limited to only your connections, giving every LinkedIn user the opportunity to discover your posts. You can also customize your own “about us” blurbs as the closing of your personal posts and link them back to your business profile.
4. Join Groups and Participate in Discussions
A great way to stay active in the LinkedIn community is to join groups that are relevant to your industry niche or philanthropic involvement. Pick a minimum of three groups, and stay active on a weekly basis. Membership in LinkedIn’s groups will help you to discover potential new prospects or referral sources. Furthermore, you should also make sure that you have a strong presence on these group pages. Try participating in group discussions or even initiating conversations on the page.
5. Comment on Your Connections’ Updates
A really simple way to garner more connections and nurture your existing professional relationships is to simply show interest in the people you are connected to on LinkedIn. If one of your connections posts a new job, comment to say congratulations. You can also respond to links they post or like their status updates. Displaying your interest in your connections’ professional achievements will brand you as a valuable member and make others want to connect with you.
6. Endorse Others
Endorse others for the skills that you admire. This is another way to increase your credibility, build relationships and demonstrate the value you add as a connection. In order to gain new followers, you should have a track record of being an asset to your current connections. When others endorse you, send them a personal message to thank them.
All of these tips will assist you in attracting more people to your personal and business LinkedIn pages and give you more opportunities to increase connections. Having an active presence is the key to success.
Look for our next post, which will go in depth on the type of posts you should be sharing, breaking down exactly which ingredients create the most effective posts.